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10 Steps for Successful Social Media Monitoring

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For some years now, we have seen businesses adopting social media and integrating them in their business processes. While some have reluctantly outsourced, some are experimenting with it and making it a part of company culture. Fundamentally, social media consists of 4 different stages: Listen, Analyze, Act and Optimize. Social media is all about conversations, […]

The 2012 Olympics Offer Serious Surprises…And Not All Are Happy Ones!

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The 2012 Olympics Offer Serious Surprises…And Not All Are Happy Ones! The agony of defeat is known by almost every athlete in the universe, but the Olympics is showing something far different – the absolute “surprise” of defeat. Oh, yes, the “well-known’s” who were said to be the all-out winners before the contests even began […]