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When it Comes to Social Media: Take Advice From the Boy Scouts

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   by James Moore Although it is most often associated with the Boy Scouts, their famous motto of ‘Be Prepared’, needs to be used by on and all in most every industry – especially when it comes to the digital world – this new year.   As everyone knows, 2013 went out and 2014 came […]

The Social Media Team’s Back to Basics

   by James Moore It is no wonder that small businesses are getting lost in the social media shuffle. It seems like every day new ideas, platforms, networks and more, arrive on the scene. There are companies sprouting up offering the ‘best of’ campaigns, and each CEO/owner out there is wondering what on earth they’re […]

All Hail the 21st Century ‘Geek’

  by Jame Moore Remember the days when it was ‘bad’ to be a geek? Well, in 2013, being a geek – a techno geek, actually – equals a great job; more money; and a definite place in modern social media society. Zuckerberg, Gates and Jobs might not have been the first ones asked to […]

Yahoo Heads Further Down the Mobile Path

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  by James Moore Yahoo has already been making a name for itself when it comes to delving into the mobile application world. After all, Yahoo has already brought sixteen companies under their little umbrella that specifically spotlight the consumer mobile products industry. However, they have now taken a step further and turned their eye […]

“Welcome to the Neighborhood” – A Look at Social Media For the Franchise

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  Social media is not, and never will be, the end all and be all of a marketing plan. There are other factors built into making a brand grow and become a national favorite and more and more businesses are learning that a social media team can bring to them all factors – from PR […]

Just the Facts: Your Target Audience May Not be on Google

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  Just the Facts: Your Target Audience May Not be on Google   The audience. Whether you’re referring to a play, a movie, a speaking event, or social media – it is that audience you have to impress, entertain, inform and basically keep as happy as possible. In the business world that audience must be able […]

Google is Not the Internet, Have you Looked at Bing

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  Google is Not the Internet, Have you Looked at Bing   Everyone has seen the screen; the Google search bar has been the home page for many for a good, long time. You know the drill: Get up, get the cup of coffee, get ready for work, boot that computer and, ‘BAM!’ Google and […]

The 21st Century Shows Public Relations Outweighs Traditional Advertising

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  The 21st Century Shows Public Relations Outweighs Traditional Advertising   Yes, there is a difference between public relations and advertising, although the two used to be farther apart on the creative scale before the world of social media came along. There are many companies and small businesses, however, who still believe that PR is […]

The Past is Back!

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  The Past is Back! “Looking at the Retro Home Page”   New trends are now old trends. With each new company, with each new homepage, more and more in the marketplace are choosing that vintage/retro look to draw customers and new clients to their product line. Why is that? Perhaps it’s because the past […]

Social Media HAS Laws – Learn Them!

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  Social Media HAS Laws – Learn Them!   During this time of tragedy and recovery, the spotlight has been turned on social media. It has come up in regards to postings and social media sites that untruths were not only being spread, but were also hurting people who were already suffering terribly.   Each […]