Attracting ‘Interest’ With a Pin
The benefits for the business world that come from using Pinterest as part of a marketing campaign, are growing every day. This network, in fact, has proven its abilities to many businesses; it has proven that it is a social media platform that brings in the consumer. Although many companies are as confused by Pinterest as they once were by Facebook, with the help of the right social media/PR team creating great campaigns, businesses are slowly realizing that Pin is a valuable marketing tool necessary to help build their brand.
An online bulletin board, Pin began as a way for people to download their favorite images, pictures, and other personal ventures. But the huge and fast growth of the website now benefits businesses because of the over eight million unique visitors that are now on the site. Visitors that create buzz about products and make sure to let all know what wonderful products your company has to offer. Pin is actually responsible for driving more traffic to company websites than YouTube, Google+ and LinkedIn combined.
A social media marketing team that is bringing the latest information and innovation to their clients is, Be First, proving to small businesses that Pinterest should be taken advantage of – and ASAP.
Knowledge is power; and having the knowledge of what Pinterest can do allows businesses to immediately reap the benefits. Consumers are constantly checking this site, and they make sure to ‘pin’ all new ideas, brands, and things they happen to like, sending it out to all followers. The receivers then like, comment, or even re-pin the information which then goes viral – allowing more and more people out there to see what is being raved about! And the last thing you need is for your competitor to be the one on everyone’s lips.
People who shop for new automobiles ‘pin’ pictures of the cars they’re choosing from, which allows more consumers to see the cars your company has available. They also ‘pin’ vacation spots, resorts, boats, ammo – anything you can think of, people are pinning and talking about it to their friends, offering both content and visual stimulation by placing the logo’s of the company alongside the company’s information.
Retailers are starting business profiles on Pinterest in 2014, because of just how many millions of consumers are heading there in order to find out what the latest offerings are in ALL industries.
This world is all about the visual, which means one of the most powerful and profitable ways a business gets the attention of a consumer is to post images of their products on Pin, then link them back to their company’s website. In essence, this is like a catalog for the consumer. A catalog that, if the buzz is good, they will continue to ‘order’ from.
Making friends is the right way to handle Pinterest; not to mention, the best way to supply fantastic customer service by talking to the consumer on a network they rely on. With the company ‘pinning’, the consumer is more apt to head to the website, because a more personal relationship is formed with you and not your competition.
Pinterest has proven itself. This network has proven to drive buyers to websites. Retail sites have seen a vast increase in their web traffic with Pinterest, which has resulted in their sales increasing ten-fold.
By utilizing the Be First Social Media Team, businesses will be able to benefit from this network. They will be hiring a well-educated social media team that understand all networks, and whether or not they are right for your business.
In other words, Be First makes sure that Pinterest is right for you, and they will create a campaign that reaches a target audience of millions, bringing them directly to your front door.
For more information Contact the Social Media / PR Team at:
BeFirst Media Group