Abu Garcia For Life

Abu GarciaSuperior. Renowned. Legendary. Each of these words defines Abu Garcia. From its inception on the banks of the Mörrum River in Svängsta, Sweden, Abu Garcia, then AB Urfabriken, has grown to become a reel powerhouse. Coveted by fisherman spanning the globe, it’s obvious that at Abu Garcia fishing is life, and life is fishing.

A tale of true innovation, grit and an unshakeable spirit, Carl August Borgström, founder of AB Urfabriken, paved the way and laid the foundation for what was to come. After his death in 1934,

His son took the helm of the company. The goal: To continue to manufacture and sell taxi meters. However, World War I halted the import and export of taxi meters, thus leaving the company with throngs of parts and plenty of debt. That’s when Borgström’s son turned to the Mörrum River. What did he find there? Inspiration. Yes, young Göte Borgström made the decision to start making fishing reels as there were none in Sweden at the time. Göte and his watch makers launched the first Swedish-made baitcast reels — the Record 1500, 1600, 1700 and 1800 in the year 1941.

The roots of family and fishing run deep at Abu Garcia. See the compelling story of this remarkable company and how it has changed the world of fishing as we know it at:

Entertainment

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About Regina and Kevin!

  Regina Hall & Kevin Hart The “About Last Night” Interview with Kam Williams     Regina Hall began her acting career in the late 1990's while simultaneously earning a master's degree from New York University. With numerous film and television credits to her name, Regina has since emerged as one of Hollywood’s most sought after comedic actresses. Last fall, she was seen reprising her role in the sequel The … [Read More its Good for You.....]

Books

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Performing American Childhood from Slavery to Civil Rights

  Racial Innocence Performing American Childhood from Slavery to Civil Rights by Robin Bernstein New York University Press Paperback, $24.00 320 pages, Illustrated ISBN: 978-0-8147-8708-3   Book Review by Kam Williams   “Whiteness… derives power from its status as an unmarked category… [It] never has to acknowledge its role as an organizing principle in social and cultural relations. This silence … [Read More its Good for You...]

Art

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Images of Historic St. Augustine at MOAS, Daytona Beach, February 15

  February 15, 2014 through fall 2014 The second in our series of preview exhibits for the new Cici and Hyatt Brown Museum of Art, this exhibit focuses on the different ways artists represented America's oldest city. For more about the new Cici and Hyatt Brown Museum of Art at MOAS, please click here. Join us for a special preview lecture on 2/14 at 2pm - "In Love with St. Augustine" with Curator of History, Zach Zacharias. Explore … [Read More its Good For You...]

Real Estate

Behind the 2013 Land Report 100: America’s Largest Landowners Double Down

    The Land Report releases 2013 Land Report 100 presented by Fay Ranches; John Malone and Ted Turner top list of 100 biggest owners of America. Investing in rural, undeveloped land continues to be a popular strategy among the affluent, according to the 2013 Land Report 100, the latest annual survey and ranking of the largest private landowners in the United States just published by The Land Report and presented by Fay Ranches. … [Read More its Good for You.....]

Lifestyle

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Big-Time Tips For Western Big Game

There are two main ways to bag your game: 1. Develop the strength, endurance and woodsmanship to find them close or 2. Develop the skills to shoot them far. Imagine how much game you’d bag if you controlled a Predator drone. You can’t hunt with drones, so employ other tactics. Here are seven that work for me for everything from whitetails to moose. Some are pretty basic, but simple things are the foundation of success. Get in shape. … [Read More its Good for You...]

Outdoors

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Big-Time Tips For Western Big Game

There are two main ways to bag your game: 1. Develop the strength, endurance and woodsmanship to find them close or 2. Develop the skills to shoot them far. Imagine how much game you’d bag if you controlled a Predator drone. You can’t hunt with drones, so employ other tactics. Here are seven that work for me for everything from whitetails to moose. Some are pretty basic, but simple things are the foundation of success. Get in shape. … [Read More its Good for You...]

Sports

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A New Olympic Scandal

  by Amy Lignor What would the Olympic Games be without some sort of conspiracy theory added to the mix?   The biggest ‘event’ that most people will remember regarding an Olympic Games and the sport of figure skating, is the strange battle Harding and her boyfriend began against Nancy Kerrigan. Kerrigan won the silver medal, but she looked more than a little angry when she was standing on her podium that it was not gold. She … [Read More its Good for You...]

Business

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Meet Sony’s 3D Solution for Microsurgery

Finding room in your budget for new technology is never easy. Medical organizations know they need to continually upgrade to the state-of-the-art, but the investments in time and money can be challenging. But what if you could bring the latest technology affordably to your practice? And what if the manufacturer was not only a leader in imaging and medical device technology, but a name that you already know and trust? That’s the benefit Sony’s … [Read More its Good for You...]

Travel

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Conor Oberst set to perform with Dawes at the Ponte Vedra Concert Hall

  Indie Rock singer-songwriter Conor Oberst will perform at the Ponte Vedra Concert Hall with Dawes on Tuesday, May 13 at 8:00PM.   With his trembling voice, acoustic guitar, and confessional approach to songwriting, Conor Oberst played an important role in shaping the lighter, intimate side of indie rock during the late-'90s and beyond. His main project was Bright Eyes, an eclectic group of rotating musicians that vacillated … [Read More its Good for You...]

Green Living

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Beer is ‘Green’ On More Than Just St. Patty’s Day

  by Troutski  Yes, everyone knows about the green food coloring put into their favorite hops as the Irish people are celebrated. However, beer is being used in other ‘green’ ways across the land, and has become a truly popular environmentally-friendly décor idea for people who wish to be unique.   LED lights are fine; energy-efficient appliances are all the rage; and the various types of renewable energy sources coming down the … [Read More its Good for You...]