“Keep Your Customers Engaged With Fresh Content!”
Be First Says: “Keep Your Customers Engaged With Fresh Content!”
New – Recent – Cool – Young – Upbeat – Interesting…there are many adjectives when it comes to the word ‘fresh.’ AND, as all businesses should know in the year 2012, content on their websites, Twitter pages, Facebook pages, Blogs, need to stay fresh in order to build a client base by keeping people interested when it comes to the products and/or services they provide.
Be First Social Media is one company that knows how to constantly churn out fresh content in order to make a business’s website interesting and fun for the viewing audience. Let’s face it, in this world there are literally millions of websites that people are visiting, studying and researching, and when anything grows so large in scope it becomes hard to pick and choose, which is why a company’s website needs to have as much beauty as Edward Cullen in Twilight in order to seduce and draw new clients away from competitors and straight through YOUR door.
There are many ways to make sure that your website is always fresh, and that includes taking content that perhaps is not particular relevant to your product, yet IS relevant to your industry, and making it something that customers should most definitely see! Again, something that all businesses should know, is the fact that with SO much amazing information found online, any business can find new ‘ways’ of putting a spin on the information in order to help their own website connect with readers. Take an example…say your company sells vitamins. There is SO much information that can be used from dietary data to tension and stress relief to new products that can help prevent cancer, heart disease and other illnesses, healthy living, exercise tips – your vitamin site can use all types of information such as these examples to create articles that truly help and inform your customers with the most up-to-date information. By writing simple articles to using facts, data, figures - even humorous or personal stories – to brings readers to your page and keeps them coming back for more.
Not only can you add fresh written information on how your product or service can help others, but interviews are also another amazing source of fresh content. Such as; anyone from celebrities who are interested in endorsing your product to, say, a publishing company selling books that hosts various tours, interviews, contests or events with authors in order to bring in more readers to their site. A company can also post videos and photos, as well as create ‘top ten’ lists, or spotlight the latest innovations in their industry…the list of ideas for fresh content is endless.
In addition, websites helping other websites are a true way to get more clients to ‘click’ on YOUR particular company name when searching Google. Such as; if you are that vitamin company, a doctor, a massage and healthcare site, or a site that looks into ways to improve health, or even a physical fitness facility that’s growing by leaps and bounds across the country as they open new franchises – can be ‘partners’ with your vitamin line by spotlighting or even mentioning your product on their sites. Businesses working with other businesses build their audience faster and open new doors to new customers.
This sharing of resources is a wonderful way to help readers who are looking into a specific product or service. From sharing news items to the latest analysis of a company or product, and making sure to always keep an eye on your competitors to see ‘what they’re up to’ is an absolute must when talking about utilizing the world of social media, and being able to have the fresh and vibrant material attached to your brand.
Companies also have the choice to revise an older post on a blog. Perhaps an article was written back in 2010 and there is now new information, data, surveys, stores, etc. out there. Just pull up that old post and reinvent it. Bring it up to date with the latest and greatest information so that your clients can see that, even though the past was good, the future is going to be even better.
Some truly great jump starts for a new business include things, such as polls. Audiences wish to become involved – they wish to have a voice – so offering polls where they vote and/or offer their point of view is a great way to get the readers involved. You can also offer a contest that will literally blow your visitors out of the water. This is all about word of mouth, guys and gals. If you can put together a great contest that brings you product or service into someone’s life, then you have new visitors coming to the site each and every day to become a part of that. When the contest is all over, data has shown that a high percentage of those visitors that came just for the ‘free gift’ actually stick around and become a great long-term customer.
Also, have guests come on your website. If you are that vitamin seller who wants customers to know about the latest breaking news in the healthcare industry, then have those writers, doctors, professors, and professionals on your blog in order to reach out to customers and continuously offer that fresh information.
A great social media team can make your company a ‘household name’ to one and all, so that when ‘surfers’ are looking at your industry they know that YOUR company is the website to ‘click’ on!
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Thanks for the great advice! It’s hard to stay creative and focused at the same when you’re trying to do something you love, but it turns into a chore. But thanks for giving me something to keep moving forward!