The Power of Multichannels, (part 2)

Filed under Business, Technology

 

In this day and age and changing times, all businesses seem to realize now that changing marketing strategies and evolving to the next level of business and brand management is the one and only way to go in order to advance their ROI. However, as with any marketing strategy and with any change in business, cost and time management go hand in hand. These are factors that a business must be able to handle in order to increase their channels and attract new clients.  The cost can be balanced, but time management will always be an issue for any company (especially the small business or start-up business). Time is of the essence, it is also the one thing that is missing in our daily lives – especially for an owner who must concentrate on other issues. Hence, the social media manager walks in the door (so to speak) and takes over the creation, evolution, monitoring and production of multichannels and networks that must be incorporated and dealt with on a 24/7 timeline.

 

A term that comes up a great deal on the Web as of late is, ‘mature’ multichannel marketers. These are marketers – social media managers, agencies and business groups – who truly understand and can transform and adapt to the trends going on in the market. They can also deal with the advertising and marketing that must be put into place as they follow the ‘buzz,’ the keywords and learn all there is to know about what potential clients are talking about when it comes to a particular brand or industry.

 

Being aggressive is a must when it comes to marketing, but where multichannel marketing and social media is concerned, aggressive must be beyond powerful. Social media agencies are at the forefront of everything; they have the knowledge and the skill to not only further your company’s exposure but they can manipulate and exploit all of the amazing technology that seems to increase by the hour on the World Wide Web.

 

And one of the main ‘links’ that has to be accomplished in order for any of this to work is the relationship between the business owner and the social media or IT manager. This relationship must be a collaboration of ideas and must work beyond well for the right marketing and sales strategies to be put into place.

 

What constitutes that powerful relationship? What must a company be looking for when they are in need of information regarding multichannel marketing, networks, ‘buzz’ – you name it? There is a social media/IT manager out there who is THE link your company needs in order to adapt, transform and expand in this ever-changing world.

 

The bottom line is this: Your social media campaigns will only be as good as the human mind behind them. Instant success with a social media campaign is a myth and legend. So when finding a social media manager, you need to look for both artistic creativity and massive amounts of technical knowledge and skill. They must have the ability to monitor, expand, create, and ‘watch’ for the very best avenues for your company to build their profits, but they also must be able to communicate with many channels – from online communities to direct mail campaigns to personal communications with clients. In other words, that person(s) who sits in that particular position must have a passion for your company’s needs and the ability to put together workable campaigns that will end in success.

 

The most effective social media managers engage and comment on social media sites and in the multichannel world. Patient and attentive, they are also extremely aggressive with your company’s brand, and this attentiveness stays in place on a daily basis.

 

Creativity and being detail-oriented are keys to the social media and multichannel marketing success. The World Wide Web offers thousands of tools that can be accessed and utilized, but without the creativity and knowledge to make that happen these tools go unnoticed by the company. Which is why your social media manager or agency must have their brain constantly working dreaming up new campaigns and not shying away from the risk factors. These are multi-taskers to the extreme, and this combination of skills increases your company’s ROI.

 

It is a truth that when the Web was still in its infancy everyone was experimenting with social media – that time is over. Your company needs to be interesting and ‘buzz-worthy,’ and that only occurs from the skill of the social media manager who is able to adapt to multichannels and has the knowledge for online communities as well as online communications.

 

In many ways, your company in all channels has to have a journalist of sorts. Content must be timely, innovative, up-to-date, and worthy of ‘sharing’ and re-Tweeting. Boring will simply not do and will have the client base turning away from the computer and NOT visiting the storefront. Hence, why blogging is so important in order to get the other channels up and running and keep them working. The news cycle is 24/7 and must be utilized in that manner.

 

Multichannel marketing is the way a company can build their ROI. Advanced marketing strategies are necessary in order to make your company unique and stand out from all the rest. Experimentation is over, it is time to build your brand!

To Gain the “Slight Edge to Get Noticed”  Be First Inc can take you there.

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