Dazzling New Entertainment Center to Open in Jacksonville

On Thursday, January 6, 2011 at 11am, Latitude 30™, the First Coast’s 50,000 square foot, all-inclusive entertainment center will open to the public. Latitude 30™ is located at 10370 Phillips Highway in Jacksonville, Fla. across from The Avenues Mall.

Latitude 30™ offers the most desirable entertainment options available in Northeast Florida, including the Sunset 30 Tavern & Grill™ (which offers a covered, outdoor patio with bar, fire pits, HD flat-screens and water features), a spectacular main bar with stage and dance floor (AXIS Bar), the latest in cutting-edge interactive video & prize games, a sports-theater, luxury bowling lanes (The Lanes at Latitude 30), an intimate movie cinema with food service (The CineGrille opens Spring 2011), and a Las Vegas-style showroom (Latitude LIVE opens February 2011) that can host well-known entertainers.

The partners are confident that Latitude 30’s ‘one-stop destination’ is an attractive concept as it provides a way to satisfy all of the individual interests of a family or group of friends who want to spend time together.

“Currently, a night out or weekend get-together can involve driving from one place to another, making multiple stops, or trying to convince everyone to settle on the same choice,” said Brent Brown, Managing Partner. “Latitude 30™ will provide the convenience of multiple leisure options in one destination – a huge, upscale venue that offers excellent entertainment value.”

“In addition to excellent food and service, we have created the ultimate mix of entertainment options for all ages to enjoy.   Latitude 30 performances will range from children’s and youth-oriented programming during the day to headline music, comedy and magic performers in the evening to an ultra-lounge ambiance with DJs and VJs for a sophisticated nightlife experience.  We will be bringing Las Vegas and New York caliber entertainment to northeast Florida,” stated Damon Brush, Founding Partner.

Brown and Brush brought in industry experts from around the country to advise them about each aspect of the facility, leaving no detail overlooked in their quest to provide their guests with every possible convenience and comfort. Trifecta Management, an industry leader in retail entertainment, is managing Latitude 30 on a day-to-day basis and has been involved since concept development.

The Sunset 30 Tavern & Grill™ menu features a wide variety of distinctive, made-from-scratch offerings of family, regional, and national favorites. Sunset 30™ menu items include but are not limited to: crisp salads,
hand-crafted sandwiches, hearty ground burgers, hand-tossed pizzas, piping hot pastas and signature entrees.

Guests will also experience state-of-the-art technology in Latitude 30™ via ninety (90) HD TVs, a 144” primary HD screen in the Skybox sports theater, free ‘hassle-free’ high-speed WiFi including the Global Grid ™ Social Media Xperience™ plus a 125 foot digital video canvas.  In addition, Latitude LIVE and The CineGrille offer professional mastered HD sound, video and animation production for LIVE broadcasts and streaming within Latitude 30 as well to any television/satellite station and/or website.

Latitude 30’s operating hours are Sunday – Wednesday 11am – 12am, Thursday – Friday 11am – 2am and Saturday 10am – 2am.