Up Close and Personal with Ryan Torresan, Entertainment Publications

Judyth Piazza chats with Ryan Torresan, Merchant Marketing Manager(Click here to listen)

Ryan Torresan joined Entertainment Publications as merchant marketing manager in 2007. In this position, Torresan is responsible for creating brand and value proposition strategy for the company`s merchant sales team of more than 100 representatives, redesigning and maintaining the merchant community platform, and managing public relations efforts. He also developed the Online Value Proposition program, which increased sales productivity by 300 percent for Entertainment from 2008 through 2009. Torresan recently was honored by Entertainment with the “Everyday Hero – Rookie of the Year” award.

Prior to his time at Entertainment Publications, Torresan served as a senior analyst and reporting manager for OnStar and a senior marketing analyst at Kelly Services. Torresan began his career with J. Walter Thompson as a media analyst on the New Business team.

Torresan earned his bachelor`s degree in advertising and marketing communications from Wayne State University in Detroit and currently is completing work towards an M.B.A. in international business from his alma mater. He is a member of the AdCraft Club and American Marketing Association.

About Entertainment
Headquartered in Troy, Mich., Entertainment Publications is a leading provider of promotions and discounts. Best known for the popular Entertainment® book and savings site, Entertainment.com, the company helps people get more for their money by providing them with billions of dollars in discounts every year.

The company`s other products include an online savings membership; customized discount programs, and Sally Foster® giftwrap and gift products.

History
The Entertainment success story began in 1962 when Hughes and Sheila Potiker, a suburban Detroit couple, developed a local coupon book offering discounts on sports, leisure activities and vacations. The next year, restaurants and other categories were added. Since then, Entertainment has expanded its product lines and now serves over 150 major markets throughout the United States, Canada and Puerto Rico and has an international licensee in Australia.

Valuable Offers from High-Profile Merchants
One of Entertainment`s key assets is a proprietary coupon database of nearly 60,000 local merchants that offer “2-for-1,” 50% off and other valuable discounts appearing in the company`s savings books, online membership (on entertainment.com), custom discount programs and on various affiliate partner Web sites. Entertainment`s success is based on consistently attracting high-profile merchants, from the very best local proprietors to the most popular regional, national and online businesses.

http://www.entertainment.com/

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