Google+

Yahoo Heads Further Down the Mobile Path

 

by James Moore

Yahoo has already been making a name for itself when it comes to delving into the mobile application world. After all, Yahoo has already brought sixteen companies under their little umbrella that specifically spotlight the consumer mobile products industry. However, they have now taken a step further and turned their eye and pocketbook onto mobile ad technology.

 

As all companies will already tell you, mobile ads are now one of the prime sources to get consumers into their locations. Franchises social-media-content-marketing-baret news wire-use mobile ads a great deal because of the fact that local advertising is the one and only ‘guaranteed’ path to get the consumer to drive down the road and head through their doors.

 

Admovate is the name of the company that is now Yahoo’s to play with. And this is one mobile ad technology source that’s extremely sophisticated – helping marketers reach target audiences at the right place and time every single day. If you are categorized as a small to mid-sized business, this is yet another avenue that will be profitable.

 

Yahoo my be the last social network out there to turn in this direction. They have obviously seen the return on investment that comes to Twitter and Facebook through mobile ads, vine loop videos for the cell phone, etcetera, and they want to cash in by helping social media teams improve a company’s profits.

 

Display ads – the normal ads that are placed or pop-up on screens – are becoming extremely frustrating for people. When the ad comes up, a great deal of time can be spent in making them go away. And in some cases, the ad is so advanced that the screen you’re on actually goes off and the internet has to reboot. Time is of the essence when it comes to a business making money, and the last thing a business wants to do is annoy a consumer with an ad that won’t go away.

 

Thankfully, Be First Social Media Group understands the complexities that come from traditional ads versus mobile advertising. And they offer their knowledge, skill and expertise to bring all the right answers to their clients before a mess is made or any consumer is upset.

 

Yahoo most likely has other reasons for acquiring the new company. It was just recently that Yahoo announced they experienced an 11% decline in their display advertising revenue. Advertisers have literally walked away from Yahoo because of their struggle to find a niche in the social network world; these businesses have made their way to Google, Facebook and Twitter instead. Why is this? Because the ‘Big Three’ have studied the landscape and the emerging technology when it comes to a business reaching their target audience, and they offer far more than Yahoo when it comes to targeted ads on both desktop and mobile devices.

 

The numbers don’t lie on this one. Facebook reported $1.45 billion in revenue in just the first quarter, which was above expectations. But the fact is that nearly one third of that revenue came from mobile ads

 

Admovate will combine their staff with Yahoo’s display advertising team to make those existing mobile ad offerings far more sophisticated and visually interesting to the consumer. Not to mention, their team will bring their Technicolor creativity to the table, which will allow businesses to purchase Yahoo ads that are far more developed and memorable to their audience.

 

66% of small-business owners (and this number is rising on an hourly basis), are using mobile devices as part of their advertising and PR campaigns. And of those, 73% of the owners stated that phones and tablets are necessary to their social media and marketing efforts. The social media platforms that still come out on top with these owners are: YouTube, Pinterest, Twitter, Facebook and Instagram.

 

Each and every social network will grow throughout the 21st Century, with more appearing everyday. We have already come to know that this generation and the ones following will have computers and mobile phones at the core for every industry.

 

So when making that marketing/PR budget decision, always be sure to include the Be First Social Media Team into your plans. Only then will you have an easy way of becoming a part of the social media and mobile media marketing that increases profits.

 

This is YOUR brand – Be Smart!

 

www.BeFirstMedia.com

 

Source: Baret News Wire

Entertainment

For movies opening December 9, 2016

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening December 9, 2016 BIG BUDGET FILMS The Bounce Back (PG-13 for profanity, sexuality and brief drug use) Romantic comedy about a charismatic relationship guru (Shemar Moore) who falls in love with a skeptical fellow therapist (Nadine Velazquez) he meets while on a book tour promoting his new best seller. Supporting cast … [Read More its Good for You.....]

Books

Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This

  Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This Book Review by Amy Lignor What began in an unforgettable Volume 1—living Jerry Hall’s story and dealing with the heart-wrenching issues of the Viet Nam* War—continues here. The action of battle, fraught with the unending horrors that the “unwanted veterans” dealt with, grows even more painful. And as war comes closer to an end, what should have been peaceful … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Paging Norman Rockwell

  Paging Norman Rockwell by Amy Lignor   For those who may not have had the pleasure before – and all you true Christmas “classic” lovers who have always wanted to see it – Stockbridge, Massachusetts, is the most brilliant and beautiful place during the holiday season. Made famous by the original Norman Rockwell, whose museum is part of the line of historic buildings making up that classic Main Street, Stockbridge is dressed up … [Read More its Good for You...]

Outdoors

Winterization Tips from Yamaha Outboards

  Winterization Tips from Yamaha Outboards By Craig Lamb Every hardcore angler wants to go fishing at the first sign of warm weather in spring. The last thing any fisherman wants is cutting a trip short because of mechanical problems with an outboard engine.   The best way to avoid problems, and enjoy trouble-free time on the water, is by preparing ahead of time. That begins now. Preparing for extended storage efficiently and effectively … [Read More its Good for You...]

Sports

The Best & Worst (So Far) of the 2016 NFL Season

  The Best & Worst (So Far) of the 2016 NFL Season by Amy Lignor     Okay…we’re almost dead center, folks, so it’s time to sum up the best and silliest actions and reactions that the 2016 NFL season has provided fans thus far.   Analysts are always yapping, and most likely nothing they say will actually come true. However, right now almost everyone is agreeing to the fact that Tom Brady has a score to settle. Yes, … [Read More its Good for You...]

Business

We Are Still…All in This Together!

  We Are Still…All in This Together! by Amy Lignor   December 7, 1941. Sunday morning was lovely on the Hawaiian island of Oahu. A typical Sunday, in fact, where people were moving calmly and in a relaxed “weekend-mode” stance at the U.S. Navy’s Pacific Fleet Headquarters. Just before the clocks struck 8:00 a.m., however, the country of Japan launched planes from six aircraft carriers in what would be considered the “first wave” of … [Read More its Good for You...]

Travel

Exploring the Holidays Around the Globe

  Exploring the Holidays Around the Globe by Amy Lignor   Thanksgiving has been had. Games have been watched and the golden turkey has caused a great many belts to be loosened. So…here it comes!   From hanging the stockings on the chimney with care to the red-nosed reindeer who had to be there; from Santa heading down that chimney just right to lovely sleigh bells ringing softly in the night, the holiday season is a truly … [Read More its Good for You...]

Green Living

Forecasting Climate Change

  Forecasting Climate Change by Amy Lignor As with anything in this world, it depends on whose opinion or observations you trust as to just how bad climate change is becoming. As 2016 begins to wrap up, climate scientists, atmospheric physicists, chemists, oceanographers – you name it – no one can come up with any other explanation for climate change and the warming of our planet other than human activity. How fast is it happening? … [Read More its Good for You...]