Did you know: The combined Boomer/Senior consumer population tops 117 million and has an annual spending power of more than $2 Trillion. Roughly 1 in 4 consumers is a Boomer. 46% of leading edge Boomers and Seniors have a net worth exceeding $2 million
These are people who love their youth, and they are a very active group. They pay attention to their diet and nutrition, they exercise regularly, and are interested in all things anti-aging. Despite financial security, they did not get there by spend thrift habits. They still want good value for their money. And they are savvy about what they purchase, turning to the internet for research before buying and asking friends, family and others in their social circles. In other words, they “do their research.” One of the areas that is hot with them right now is the whole anti-aging issue. Staying young and looking good is more possible now than ever before. Enter NeriumAD, a breakthrough night cream treatment with clinicals documenting on average a 30% improvement in reduction of wrinkles, fine lines, hyperpigmentation, discoloration, an sun damaged and aging skin. Unfortunately, the majority of products in this area only produce on average a 2-7% improvement over about a 90 day period. The company, Nerium International bet their company on the before and after pictures that they encourage their users to post online. No photo shopping here! Showing this group what Nerium International has to offer elicits, “Wow, I am interested. Where can I get some of this?” And, the best part? It is gender neutral! Men are as excited as women about what this is doing for their skin. After all, we gals love a little grey, but wrinkles, no so much!