When it Comes to Social Media…It’s All About the Reputation!
“You’re living in the past, it’s a new generation!” That’s what Joan Jett screamed when she released her famous song, “Bad Reputation.’ But nowadays, even though we are a new generation, this new generation has to think about far more than just a good rock-and-roll song. They need to think about how they come across to the consumer. New owners are opening brand new businesses every day and they are working tirelessly within the social media world in order to increase their business presence. In order to do this, one of the things they NEED above all else is a good reputation – especially in this ever-changing economy.
Simplfy360 and Be First Inc. are companies that help others with reputation management; they know that the first impression must be “A-one” in order to make it a truly lasting impression that keeps the business growing and bringing in more customers on a daily basis.
Managing the reputation of a company – whether it be a large company wanting to promote itself or its products, or a new company striving to gain visibility – is all about creating a positive ‘buzz’ in the world. You are looking at news traveling extremely fast in this day and age, what with Twitter, LinkedIn, Facebook, studies and research that appear on blogs, websites, YouTube and more. An owner must not only build the company and deal with the intricacies and issues that always come up on a day to day basis, but that same owner MUST have the aforethought to hire a Social Media Manager. They must find that experienced person and/or team that will make sure to not only build a good reputation, but also keep up the good image of a company in the public eye once the ‘buzz’ has been generated. Hence…the word maintenance. And, as everyone knows, the Social Media Manager is also the one who must have the ability and talent to rebuild the faith of customers when a company hits a snag due to negative publicity.
So why should you invest in reputation management? This is actually a very frivolous question considering we are neck-deep in the electronic age. Let’s face it – no matter who you are or what you do for a living, your name gets out there, and you must work to make sure that when people are talking – they’re talking about you. From authors, artists, lawyers, retail stores, health and beauty companies – everyone needs to make sure their name is getting the press…and GOOD press, at that.
Reputation Management has become more and more important on the internet over the past year. Consumers have become hooked on websites and blogs, which means the chances of any company appearing in front of consumer’s eyes has increased a thousand-fold.
When you think about putting out the money in order to hire a Social Media Manager or firm in order to devote their 24/7 time to your reputation management, make sure that you realize you are looking for far more than just a writer; you need complete experience in order to help your company swim the shark-infested waters of the Information Superhighway and recognize (ahead of time!) the numerous errors you could commit along the way. And owners? It is a known fact that when you personally try to work on your own reputation management, things get worse.
Reputation Management is just like branding. Branding looks at the product and reputation management shows consumers how YOU will live up to your promises of delivering that product. Look back on company’s like Coca-Cola; this business spent millions as well as decades building their brand, but ALSO proving to consumers that they are worthy of their trust. And with more and more bloggers out there giving their own opinion to their own audience, a company MUST look at being number one in reputation so that word of mouth (or word of the keyboard) will make their profits soar. This is the only way to guarantee you will be in business for a very long time to come.
When someone Googles your brand name, you should be found at the top of that page – but NOT just www.coca-cola.com. You want to make sure that your brand name shows up in all kinds of sites and literature, showing that people are truly ‘buzzing’ about what you have to offer. And there should never be ‘old news’ sitting there in the searches. You must have that person in your corner who is constantly updating and releasing new information regarding your product. And on top of that, as people scroll down those search results, your brand should be linked to major social media channels – from a Twitter page to a LinkedIn page, Facebook, a YouTube video, and the list goes on and on. If you offer to the consumer, and control all of these profiles, then having these major channels will push the negative comments – that a blogger made, who simply didn’t like your product – further down on the list and, frankly, out of sight.
Also, Social Media Managers, in order to help the reputation management of your company, MUST be able to handle a crisis and handle it super fast. If they don’t, bloggers and other individuals can post some pretty negative stuff. Your company MUST take the time to answer each and every one of these messages in order to keep up the good reputation that has been established. Sometimes that standard ‘form letter’ to all clients simply isn’t going to work.
The final key here? The Social Media Manager MUST monitor conversations. They must have the constant ‘watch’ when it comes to what people are saying. They even need to constantly monitor your competitors so they know what they’re up to, what they’re offering, and they’re site updates in order to make YOUR site even better and more informative!
Invest in reputation management. The last thing you need in the business world is a tarnished reputation! There is a world of customers out there to grab a hold of, which means you need a working, proven strategy that will feed only positive content to the ever-growing customer base. Let’s face it, when people want a Coke they KNOW Coca-Cola is the one and only.
…And with the right team behind you – your company can be the next ‘Big Thing!’
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