Google+

Using Social Media Channels to ‘Tune-in’ Your Target Audience

 

 by James Moore

The words still come out of the mouths of every generation: There’s nothing on TV. It’s odd that this is still the case considering that there are hundreds of channels now…but, when good material has actually been bypassed for reality TV, the hundreds of stations really don’t matter much.

 

Thankfully, for the small to mid-sized businesses out there, social media channels (unlike TV) are actually far more professional, climbing in number, and can be utilized by one and all to tune in that target audience to their Two 3d persons-puppets, met in the Internetspecific brand.

 

With all those channels, of course, comes information and data a businessman or woman needs to know in order to improve a marketing campaign that will have their consumer base grow overnight. As with all ‘new’ things, there is always an expert needed to deduce, analyze, learn and understand the power of these channels and what they can bring to the professional. That expert, in this case, is called the social media/PR team.

 

This particular group of experts must know all about the inner workings of the social media landscape. They must know data analytics backwards and forwards, and they must have the patience and understanding to create campaigns, change or halt campaigns that are not working, and do everything within their power to increase the value of a business. Every piece of the puzzle; every iota of information that comes from the consumer is important to a business, whether it be a start-up company or a well-established corporation.

 

And, now, keeping up with the consumer’s wants and tastes is far more important than ever before because of that myriad of channels THEY can utilize in order to find what they want when they want it. Everyone knows that the preferred way to shop, find products, businesses, services, etc., is by clicking, not by visiting a store or calling on the phone. Mobile devices have allowed yet anther massive path to consumers so they can locate and find all reviews about everything from a motel to a restaurant to a new store or franchise on the map.

 

Some businesses, however, when attempting to do all their social media marketing by themselves, have a BeFirst Media Group-Social PR-tendency to get overly confused with the number of channels out there. There are so many that cover business-to-business and business-to-consumer platforms that the business can easily get confused as to who they are marketing to and if they are even going in the right direction to locate their target audience.

 

The social media/PR team does not suffer from that confusion. They are well-versed on the channels and they understand which ones are better suited for the goals of their particular clients. They can analyze all the data, from industry figures to consumer trends and fads, and understand how to present their clients’ products and/or services to the world.

 

When it comes to Business-to-Consumer channels and platforms, companies and brands will take full advantage of the consumer’s most beloved websites as well as blogs. There are more bloggers out there in every industry than ever before. So the social media/PR team can take full advantage of a blog owned by a third party in order to get their client’s products in front of the consumer market in a quick and timely manner. They understand how to best rely on reviews from consumers who are speaking highly of their client’s company their ‘friends, families and social networks.’

 

Business-to-Business brands are far better suited to professional networks, such as LinkedIn. This, as well as a wealth of other business channels, is used for those businesses that need to compete with others in the business world to sell their services. The social media/PR team watches, identifies and analyzes the data that streams from these particular platforms to better introduce their clients to their particular industry group.

 

Even YouTube, which was once focused only on consumers, has turned into a business-to-business site as well, using videos, trailers and more, for businesses to ‘shout-out’ to other businesses looking for their particular services. And, again, the social media/PR team is the one with the experience to make sure that the YouTube platform is utilized to the best of its ability.

 

Tune-in to the right channels and make your business a success by hiring that social media/PR team that knows what’s ‘on’ every channel!

To Learn more Contact the Social Media Team at BeFirst Media Group

 

,

Entertainment

For movies opening January 13, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening January 13, 2017   BIG BUDGET FILMS The Bye Bye Man (PG-13 for terror, violence, sexuality, bloody images, mature themes, profanity, partial nudity and underage alcohol abuse) Haunted house horror flick about a diabolical, supernatural demon (Doug Jones) unwittingly unleashed by a trio of college students (Douglas … [Read More its Good for You.....]

Books

In the World of Fiction: The Oldies but Goodies Are Back

  In the World of Fiction: The Oldies but Goodies Are Back by Amy Lignor   Readers, 2017 has arrived. And the one thing that rises above all the other so-called ‘trends’ that publishers and book lovers are looking forward to seeing this year is one, undeniable and exciting fact: Beloved authors will step back into the limelight. Trends are odd. There are those of us who never assumed that the whole utopian word as well as dystopian … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Top Five Florida Resorts Catering to Do it Yourself Boaters

  Top Five Florida Resorts Catering to Do it Yourself Boaters By Ted Lund Summertime is adventure time for families that want to boat and fish together, and there is no better way to do that than find a resort that caters to do it yourself boaters and anglers. And no place has options like Florida. But before the family can set sail for adventure, you need to find the right boat. One of the best on the water is the Sea Chaser Hybrid Fish … [Read More its Good for You...]

Sports

The NFL Looks at David vs. Goliath

  The NFL Looks at David vs. Goliath by Amy Lignor   This has been one of those odd football seasons where the facts given at the beginning by those panels of “experts” that “know” a great deal about America’s favorite game, turned out to be more than a little wrong. What’s the strangest thing that just might happen when it comes to the Super Bowl? Easy to answer. It just might be that for the first time a QB who didn’t actually play for … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]