Using Social Media ‘Channels’ to Reach a ‘Target’ Audience
As everyone already knows, people across the country complain about ‘channels.’ Of course, when thy complain it’s because there are a thousand TV channels and absolutely nothing on. However, when it comes to the channels that the realm of social media offers, there are far more choices for the businessman and woman to utilize, and far more ways of getting the perfect picture, sound, video and parcel of information to your audience.
Simplify360 is a company that knows all about the inner workings of the social media landscape. They know data analytics like the back of their hand, and they have the extensive knowledge to increase the value of a business. Every piece – every iota of information that comes along is important to a business, whether it be a start-up company or a well-established corporation.
The reason for this is that ALL people around the globe have turned to the world of computer technology for their daily needs. Shopping is one of the main reasons why the internet is used, and when it comes to shopping people are looking at the newest and best products on the market through their social media networks. Of course, before anyone purchases a product or relies on a particular brand, they have the ability to read up and study all there is to know from the manufacturer to customer reviews and feedback regarding that particular item. All of this is available online, which is where everyone seeks their information and the latest industry trends, fads, and ‘happenings’ are announced to one and all.
But there are various channels that are better suited when it comes to businesses and analyzing data regarding their products and how to present these to the world. Channels differ when it comes to the ‘category’ of business that you fall under: Business-to-Business (B2B) or Business-to-Consumer (B2C).
Depending on the ‘audience’ you wish to target, the social media channels will change. Take blogs, for instance. Blogs usually work better for B2B companies because their blogs are aimed at someone who has knowledge about their brand or that particular market. And if that particular blog is being followed, it is normally because that business’s audience already has a true interest in that particular industry and wishes to acquire more in-depth information. Hence, why there are so many industry blogs out there in the world.
Business-to-Consumer (B2C) products, companies and brands usually take full advantage of a blog owned by a third party in order to get their voice and product out there to the people! In other words, they rely much more on reviews – other consumers who are speaking well of them and getting their name out to their ‘friends, families and social networks.’
Which leads us to social networks… Business-to-Business brands are far better suited to industry/professional networks, such as LinkedIn. Here is a ‘channel’ where they can not only speak about their product and what positives it can bring to other companies, but they can also watch, identify and analyze the data that streams from their particular market and their competitors.
The strongest social network at the moment for Business-to-Consumer brands, however, is Twitter and Facebook. Again, this is a place where consumers can share information, videos, reviews – everything – about the newest product to hit the market that is an absolute must for their ‘followers’ to use. On Facebook, Twitter and other consumer sites, companies can be introduced to audiences by other consumers who are already ‘on board’ with their brand. This carries over, of course, into the world of Twitter and ‘tweeting.’ Twitter is yet another social network that allows users to create an actual dialog regarding a ‘brand’ that must be shared. For Business-to-Consumer companies, these social networks best get their name out, build their brand, and please clients and buyers.
YouTube was once aimed only at consumers, however as times have changed, the use of videos, trailers, etc. are now used by the consumer to give a ‘shout-out’ to things they like the most.
Whether the audience you are targeting is the consumer or another business where you wish to get your ‘foot in the door,’ the immense amount of websites and networks are just there for the taking. Find a Social Media Manager who can best understand your needs and help you implement a social marketing strategy that will have you appearing on ALL the right ‘channels!’
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