Google+

Using Social Media ‘Channels’ to Reach a ‘Target’ Audience

Using Social Media ‘Channels’ to Reach a ‘Target’ Audience

 

As everyone already knows, people across the country complain about ‘channels.’ Of course, when thy complain it’s because there are a thousand TV channels and absolutely nothing on. However, when it comes to the channels that the realm of social media offers, there are far more choices for the businessman and woman to utilize, and far more ways of getting the perfect picture, sound, video and parcel of information to your audience.

 

Simplify360 is a company that knows all about the inner workings of the social media landscape. They know data analytics like the back of their hand, and they have the extensive knowledge to increase the value of a business. Every piece – every iota of information that comes along is important to a business, whether it be a start-up company or a well-established corporation.

 

The reason for this is that ALL people around the globe have turned to the world of computer technology for their daily needs. Shopping is one of the main reasons why the internet is used, and when it comes to shopping people are looking at the newest and best products on the market through their social media networks. Of course, before anyone purchases a product or relies on a particular brand, they have the ability to read up and study all there is to know from the manufacturer to customer reviews and feedback regarding that particular item. All of this is available online, which is where everyone seeks their information and the latest industry trends, fads, and ‘happenings’ are announced to one and all.

 

But there are various channels that are better suited when it comes to businesses and analyzing data regarding their products and how to present these to the world. Channels differ when it comes to the ‘category’ of business that you fall under: Business-to-Business (B2B) or Business-to-Consumer (B2C).

 

Depending on the ‘audience’ you wish to target, the social media channels will change. Take blogs, for instance. Blogs usually work better for B2B companies because their blogs are aimed at someone who has knowledge about their brand or that particular market. And if that particular blog is being followed, it is normally because that business’s audience already has a true interest in that particular industry and wishes to acquire more in-depth information. Hence, why there are so many industry blogs out there in the world.

 

Business-to-Consumer (B2C) products, companies and brands usually take full advantage of a blog owned by a third party in order to get their voice and product out there to the people! In other words, they rely much more on reviews – other consumers who are speaking well of them and getting their name out to their ‘friends, families and social networks.’

 

Which leads us to social networks… Business-to-Business brands are far better suited to industry/professional networks, such as LinkedIn. Here is a ‘channel’ where they can not only speak about their product and what positives it can bring to other companies, but they can also watch, identify and analyze the data that streams from their particular market and their competitors.

 

The strongest social network at the moment for Business-to-Consumer brands, however, is Twitter and Facebook. Again, this is a place where consumers can share information, videos, reviews – everything – about the newest product to hit the market that is an absolute must for their ‘followers’ to use. On Facebook, Twitter and other consumer sites, companies can be introduced to audiences by other consumers who are already ‘on board’ with their brand. This carries over, of course, into the world of Twitter and ‘tweeting.’ Twitter is yet another social network that allows users to create an actual dialog regarding a ‘brand’ that must be shared. For Business-to-Consumer companies, these social networks best get their name out, build their brand, and please clients and buyers.

 

YouTube was once aimed only at consumers, however as times have changed, the use of videos, trailers, etc. are now used by the consumer to give a ‘shout-out’ to things they like the most.

 

Whether the audience you are targeting is the consumer or another business where you wish to get your ‘foot in the door,’ the immense amount of websites and networks are just there for the taking. Find a Social Media Manager who can best understand your needs and help you implement a social marketing strategy that will have you appearing on ALL the right ‘channels!’

For more information, go to:

www.simplify360.com

www.befirstinc.com 

Entertainment

Top Ten DVD List for May 23, 2017

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for May 23, 2017 Get Out                https://www.amazon.com/exec/obidos/ASIN/B06WW76HBM/ref%3dnosim/thslfofire-20 Shake the Dust https://www.amazon.com/exec/obidos/ASIN/B06XRJ27W5/ref%3dnosim/thslfofire-20 My Life as a Zucchini https://www.amazon.com/exec/obidos/ASIN/B06WRTFKRY/ref%3dnosim/thslfofire-20 All Governments … [Read More its Good for You.....]

Books

Rising Star: The Making of Barack Obama

  Rising Star The Making of Barack Obama  by David J. Garrow William Morrow Hardcover, $45.00 1472 pages ISBN: 978-0-06-264183-0 Book Review by Kam Williams “Barack Obama's speech at the 2004 Democratic National Convention instantly catapulted him into the national spotlight and led to his election four years later as America's first African-American president. In this penetrating biography, David J. Garrow delivers an epic work … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Stunning Stenberg!

  Amandla Stenberg The “Everything, Everything” Interview with Kam Williams Stunning Stenberg! Amandla Stenberg first gained recognition for her role as Rue in The Hunger Games, alongside Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson. After the success of that film, Amandla earned the 2012 Teen Choice Award with Jennifer for Best Film Chemistry. She was also nominated for NAACP Image and Black Reel Awards for that … [Read More its Good for You...]

Outdoors

Sea Chaser 26 LX Does it all for Summer Fun

  Sea Chaser 26 LX Does it all for Summer Fun By Craig Lamb Snorkeling, cruising, beach combing, wildlife viewing, and fishing. The Sea Chaser 26 LX by Carolina Skiff is rigged and ready to do it all. When summer fun combines all of the above activities, this boat will easily make your short list of choices for an all-purpose center console boat. Red drum, or redfish, is one of the most sought-after saltwater species for summertime … [Read More its Good for You...]

Sports

A Sport Where You Feel the Thrill Without Going to the Extreme

  A Sport Where You Feel the Thrill Without Going to the Extreme by Amy Lignor   There are many sports “fanatics” out there who literally dive head-first into an extreme sport in order to get their adrenaline pumping – taking on a sport that comes hand-in-hand with a monumental amount of risk. But for those who are not interested in being scared to death, yet wish to feel the thrill, data has shown that zip lining has become the … [Read More its Good for You...]

Business

The Best Car Investments of 2017…So Far

  The Best Car Investments of 2017…So Far by Amy Lignor   When the automobile industry ushered in its ‘best’ with the New Year, the rankings were released by U.S. News & World Reports, as well as other critics out there. And some have most definitely lived up to the hype. As we get ready to place the first half of 2017 behind us, and more and more buyers are looking to invest in a new automobile, it’s time to review what can … [Read More its Good for You...]

Travel

It’s Time to Travel to These Wonders of the World that May Soon Disappear

  It’s Time to Travel to These Wonders of the World that May Soon Disappear by Amy Lignor   When it comes to travel, there are many locations you and your family should take the chance to see. However, there are also a few that should be seen now, before they become listed among the “missing” Wonders of the World. It is a fact, no matter how you look at life, that the Earth is in danger when it comes to global warming, air … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]