Google+

Using Social Media ‘Channels’ to Reach a ‘Target’ Audience

Using Social Media ‘Channels’ to Reach a ‘Target’ Audience

 

As everyone already knows, people across the country complain about ‘channels.’ Of course, when thy complain it’s because there are a thousand TV channels and absolutely nothing on. However, when it comes to the channels that the realm of social media offers, there are far more choices for the businessman and woman to utilize, and far more ways of getting the perfect picture, sound, video and parcel of information to your audience.

 

Simplify360 is a company that knows all about the inner workings of the social media landscape. They know data analytics like the back of their hand, and they have the extensive knowledge to increase the value of a business. Every piece – every iota of information that comes along is important to a business, whether it be a start-up company or a well-established corporation.

 

The reason for this is that ALL people around the globe have turned to the world of computer technology for their daily needs. Shopping is one of the main reasons why the internet is used, and when it comes to shopping people are looking at the newest and best products on the market through their social media networks. Of course, before anyone purchases a product or relies on a particular brand, they have the ability to read up and study all there is to know from the manufacturer to customer reviews and feedback regarding that particular item. All of this is available online, which is where everyone seeks their information and the latest industry trends, fads, and ‘happenings’ are announced to one and all.

 

But there are various channels that are better suited when it comes to businesses and analyzing data regarding their products and how to present these to the world. Channels differ when it comes to the ‘category’ of business that you fall under: Business-to-Business (B2B) or Business-to-Consumer (B2C).

 

Depending on the ‘audience’ you wish to target, the social media channels will change. Take blogs, for instance. Blogs usually work better for B2B companies because their blogs are aimed at someone who has knowledge about their brand or that particular market. And if that particular blog is being followed, it is normally because that business’s audience already has a true interest in that particular industry and wishes to acquire more in-depth information. Hence, why there are so many industry blogs out there in the world.

 

Business-to-Consumer (B2C) products, companies and brands usually take full advantage of a blog owned by a third party in order to get their voice and product out there to the people! In other words, they rely much more on reviews – other consumers who are speaking well of them and getting their name out to their ‘friends, families and social networks.’

 

Which leads us to social networks… Business-to-Business brands are far better suited to industry/professional networks, such as LinkedIn. Here is a ‘channel’ where they can not only speak about their product and what positives it can bring to other companies, but they can also watch, identify and analyze the data that streams from their particular market and their competitors.

 

The strongest social network at the moment for Business-to-Consumer brands, however, is Twitter and Facebook. Again, this is a place where consumers can share information, videos, reviews – everything – about the newest product to hit the market that is an absolute must for their ‘followers’ to use. On Facebook, Twitter and other consumer sites, companies can be introduced to audiences by other consumers who are already ‘on board’ with their brand. This carries over, of course, into the world of Twitter and ‘tweeting.’ Twitter is yet another social network that allows users to create an actual dialog regarding a ‘brand’ that must be shared. For Business-to-Consumer companies, these social networks best get their name out, build their brand, and please clients and buyers.

 

YouTube was once aimed only at consumers, however as times have changed, the use of videos, trailers, etc. are now used by the consumer to give a ‘shout-out’ to things they like the most.

 

Whether the audience you are targeting is the consumer or another business where you wish to get your ‘foot in the door,’ the immense amount of websites and networks are just there for the taking. Find a Social Media Manager who can best understand your needs and help you implement a social marketing strategy that will have you appearing on ALL the right ‘channels!’

For more information, go to:

www.simplify360.com

www.befirstinc.com 

Entertainment

For movies opening December 2, 2016

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening December 2, 2016     BIG BUDGET FILMS Incarnate (PG-13 for terror, profanity, disturbing images, intense violence, sensuality and mature themes) Horror flick about an unconventional exorcist (Aaron Eckhart) who meets his match while attempting to free the mind of an 11 year-old (David Mazouz) possessed by a … [Read More its Good for You.....]

Books

Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This

  Volume 2 of Yes Sir, Yes Sir, 3 Bags Full! – You Do NOT Want to Miss This Book Review by Amy Lignor What began in an unforgettable Volume 1—living Jerry Hall’s story and dealing with the heart-wrenching issues of the Viet Nam* War—continues here. The action of battle, fraught with the unending horrors that the “unwanted veterans” dealt with, grows even more painful. And as war comes closer to an end, what should have been peaceful … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Inside WildAid

  Inside WildAid by Amy Lignor   Donations can be made. Time can be volunteered. There are a great number of charities, organizations and hard workers out there who strive with everything they have to save the animals of the world. The National Wildlife Administration, the World Wildlife Federation – these are just two leaders that help keep our beloved species’ on the map. There is also an organization whose sole mission is to end … [Read More its Good for You...]

Outdoors

Skeeter Boats Comes Up with Cure for Cabin Fever

  Skeeter Boats Comes Up with Cure for Cabin Fever By Craig Lamb   If you are overdosing on TV fishing shows, mindlessly flipping through tackle catalogs, or feeling down and don’t know why, then you are not alone. Count yourself among most of the fishermen in the entire country. We have cabin fever. It’s common this time of year when hunting and football overtake wetting a line on the list of weekend priorities. Or, it’s just plain too … [Read More its Good for You...]

Sports

The Best & Worst (So Far) of the 2016 NFL Season

  The Best & Worst (So Far) of the 2016 NFL Season by Amy Lignor     Okay…we’re almost dead center, folks, so it’s time to sum up the best and silliest actions and reactions that the 2016 NFL season has provided fans thus far.   Analysts are always yapping, and most likely nothing they say will actually come true. However, right now almost everyone is agreeing to the fact that Tom Brady has a score to settle. Yes, … [Read More its Good for You...]

Business

Charity Begins at Home

  Charity Begins at Home by Amy Lignor   Turning a blind eye is easy for some; preferred by others. But the fact is that the bad doesn’t become good – in any area – unless eyes are open wide to not only see what’s occurring, but also to gain the knowledge needed to stop the bad from getting even worse. Remarks are made about “other countries” and what they do wrong when it comes to the harming of animals for profit. However, in … [Read More its Good for You...]

Travel

Exploring the Holidays Around the Globe

  Exploring the Holidays Around the Globe by Amy Lignor   Thanksgiving has been had. Games have been watched and the golden turkey has caused a great many belts to be loosened. So…here it comes!   From hanging the stockings on the chimney with care to the red-nosed reindeer who had to be there; from Santa heading down that chimney just right to lovely sleigh bells ringing softly in the night, the holiday season is a truly … [Read More its Good for You...]

Green Living

Forecasting Climate Change

  Forecasting Climate Change by Amy Lignor As with anything in this world, it depends on whose opinion or observations you trust as to just how bad climate change is becoming. As 2016 begins to wrap up, climate scientists, atmospheric physicists, chemists, oceanographers – you name it – no one can come up with any other explanation for climate change and the warming of our planet other than human activity. How fast is it happening? … [Read More its Good for You...]