Google+

Using Social Media ‘Channels’ to Reach a ‘Target’ Audience

Using Social Media ‘Channels’ to Reach a ‘Target’ Audience

 

As everyone already knows, people across the country complain about ‘channels.’ Of course, when thy complain it’s because there are a thousand TV channels and absolutely nothing on. However, when it comes to the channels that the realm of social media offers, there are far more choices for the businessman and woman to utilize, and far more ways of getting the perfect picture, sound, video and parcel of information to your audience.

 

Simplify360 is a company that knows all about the inner workings of the social media landscape. They know data analytics like the back of their hand, and they have the extensive knowledge to increase the value of a business. Every piece – every iota of information that comes along is important to a business, whether it be a start-up company or a well-established corporation.

 

The reason for this is that ALL people around the globe have turned to the world of computer technology for their daily needs. Shopping is one of the main reasons why the internet is used, and when it comes to shopping people are looking at the newest and best products on the market through their social media networks. Of course, before anyone purchases a product or relies on a particular brand, they have the ability to read up and study all there is to know from the manufacturer to customer reviews and feedback regarding that particular item. All of this is available online, which is where everyone seeks their information and the latest industry trends, fads, and ‘happenings’ are announced to one and all.

 

But there are various channels that are better suited when it comes to businesses and analyzing data regarding their products and how to present these to the world. Channels differ when it comes to the ‘category’ of business that you fall under: Business-to-Business (B2B) or Business-to-Consumer (B2C).

 

Depending on the ‘audience’ you wish to target, the social media channels will change. Take blogs, for instance. Blogs usually work better for B2B companies because their blogs are aimed at someone who has knowledge about their brand or that particular market. And if that particular blog is being followed, it is normally because that business’s audience already has a true interest in that particular industry and wishes to acquire more in-depth information. Hence, why there are so many industry blogs out there in the world.

 

Business-to-Consumer (B2C) products, companies and brands usually take full advantage of a blog owned by a third party in order to get their voice and product out there to the people! In other words, they rely much more on reviews – other consumers who are speaking well of them and getting their name out to their ‘friends, families and social networks.’

 

Which leads us to social networks… Business-to-Business brands are far better suited to industry/professional networks, such as LinkedIn. Here is a ‘channel’ where they can not only speak about their product and what positives it can bring to other companies, but they can also watch, identify and analyze the data that streams from their particular market and their competitors.

 

The strongest social network at the moment for Business-to-Consumer brands, however, is Twitter and Facebook. Again, this is a place where consumers can share information, videos, reviews – everything – about the newest product to hit the market that is an absolute must for their ‘followers’ to use. On Facebook, Twitter and other consumer sites, companies can be introduced to audiences by other consumers who are already ‘on board’ with their brand. This carries over, of course, into the world of Twitter and ‘tweeting.’ Twitter is yet another social network that allows users to create an actual dialog regarding a ‘brand’ that must be shared. For Business-to-Consumer companies, these social networks best get their name out, build their brand, and please clients and buyers.

 

YouTube was once aimed only at consumers, however as times have changed, the use of videos, trailers, etc. are now used by the consumer to give a ‘shout-out’ to things they like the most.

 

Whether the audience you are targeting is the consumer or another business where you wish to get your ‘foot in the door,’ the immense amount of websites and networks are just there for the taking. Find a Social Media Manager who can best understand your needs and help you implement a social marketing strategy that will have you appearing on ALL the right ‘channels!’

For more information, go to:

www.simplify360.com

www.befirstinc.com 

REQUEST INFORMATION

Entertainment

God Bless Sweet Erica!

  Erica Ash The “Survivor's Remorse" and "Real Husbands of Hollywood” Interview with Kam Williams God Bless Sweet Erica! NAACP Image Award-nominee Erica Ash is currently starring as Brigette Hart, ex-wife of Kevin Hart, on the faux reality show “The Real Husbands of Hollywood,” as well as M-Chuck Calloway on the hit sitcom “Survivor’s Remorse.” Erica originated the roles of Addie “Micki” Harris and Dionne Warwick on Broadway in the … [Read More its Good for You.....]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period represented a window of opportunity for African-Americans... Many [Black] political leaders emerged … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance your home, you need to do it ASAP. If choosing to wait too much longer, homeowners across the … [Read More its Good for You.....]

Lifestyle

Healthy Living: The Cellphone Guide

  Healthy Living: The Cellphone Guide by Amy Lignor   Much like the political realm, there will always be debates and disagreements when it comes to the technological realm—especially when it comes to your health versus the almighty cellphone. Now, it is a fact that communication in the 21st century literally brought about a revolution. Mobile devices are being used and will remain at the top of “must have” lists for all ages for … [Read More its Good for You...]

Outdoors

Mollie Brings 2017 Gulf Coast Triple Crown Championship to Florida

  Mollie Brings 2017 Gulf Coast Triple Crown Championship to Florida   The Wharf, Orange Beach, Alabama: For the first time in its seven-year history, a charter boat has won the prestigious Gulf Coast Triple Crown Championship. Mollie, a 66 G&S operated by Capt. Jeff Shoults of Destin, Florida, captured the title after competing in the Blue Marlin Grand Championship that just concluded. Eric Hayles and Chance Young are the two mates working … [Read More its Good for You...]

Sports

Esports on a Meteoric Rise in 2017

  Esports on a Meteoric Rise in 2017 by Amy Lignor   Okay…we all know that football is America’s favorite sport. Or…is it? NASCAR has a wide following. People still love to go to the ballpark in the lazy summer days to watch a Yankee hit a homerun. There are those who love to practically melt in the summer watching the Williams’ sisters prove that tennis is a ‘cool’ sport. And, there are gazillions of soccer fans all over the globe … [Read More its Good for You...]

Business

Is Social Media Still Growing?

  Is Social Media Still Growing? by Amy Lignor   It was in 1999, Bill Gates wrote a book titled, “Business @ the Speed of Thought.” Within these pages, the man who became the computer world’s wizard made massively bold predictions that, at the time, sounded ridiculous and outrageous to those who read them. But when you look at how the social media realm has grown over the past few decades, it is important to take note that not only … [Read More its Good for You...]

Travel

Vacation Locations: Knowledge is Fun Too!

  Vacation Locations: Knowledge is Fun Too! by Amy Lignor   Most children (and adults, too) will either roll their eyes or sigh when, while speaking about vacation locations, the word “learning” just happens to be mentioned. Yes, it is a fact that school trips take all of us during our younger years to everything from museums to libraries to historic locations in order to teach us things we should know. But when thinking about your … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]