Use ALL Your Social Media Assets!
Corporate social media has direct contact with all businesses and organizations in this day and age – that is an absolute fact. Today we’re going to explore how to best understand the marketing plans that your business – whether small and start-up or large and solidified – must incorporate in today’s world. Not to mention discussing some of the assets that without a professional Social Media Manager or PR firm under your wing, largely go missing from a company’s marketing plan. In fact, without a marketing plan that directly focuses on the world of social media any company’s ROI can be in serious danger.
An actual survey, as well as many research reports and market data, has shown that more than sixty percent of Fortune 500 companies utilize social media. THAT, in a nutshell, is why they continue to find themselves on this highly prominent list. On the other side of the corporate ladder, it comes as no surprise that the world of social media and the expansion of the World Wide Web in the past five years has caused small business owners to double their social media campaigns and marketing techniques in order to stay abreast of all their competitors and industry news in order to find a way to increase their own client lists. Facebook, Twitter – these names are synonymous with social media. However, it should also be known that the Social Media Manager out there in the world who will work 24/7 to increase the ‘buzz’ that your company receives is a must have. Facebook and Twitter will not be ‘all’ the avenues that your company needs to thrive.
Some of the very high statistics when it comes to social media is the fact that over ninety percent of companies have at LEAST one social media marketing platform – whether that be a Facebook page or an extremely attractive website that is so vivid and informational that clients are flocking to read it before even looking at their competitors – at least one platform is set in place and ready to go. But…there’s more…
Over eighty percent of company’s make sure to post status updates as well as articles of interest every week – some, on a daily basis – when they have found the Social Media Manager who can make sure that their website is the most efficient. But when it comes to corporate media campaigns and social media planning, what some do not realize is that putting things ‘out there’ so that their client list grows in size is only ONE facet of the social media world. You also have to keep informed about other sites, other competitors and make sure to constantly watch the marketplace to make sure that what ‘goes out’ is the correct and most up-to-date information. And is (hopefully) put out to the public by you and not your competitor.
‘Popularity’ is key to a successful social media platform. And with popularity also comes negative comments – but with a Social Media Manager those comments become actual advantages, especially to individuals or organizations that wish to reach out to their customers and make sure that any negativity is answered in a positive manner. This builds more and more loyalty and customer satisfaction.
YouTube, alone, gets 106 million unique visits every month and every user spends an average of 2 hours simply watching videos and researching the best product and best company that meets their requirements. Again, a Social Media Manager must make sure that your information is the best of the best for these viewers, while at the same time they must constantly and consistently manage your competitors.
Joining the social media bandwagon is a must – all surveys tell businesses this and make sure they know that without a strategy and marketing plan in the social media world their company has a very low percentage of actual survival. Online customers expect companies to be in the social stream of things and these companies must be willing to have conversations with them, as well as update them on the newest products and tell why their product is better than all the rest out there. Online PR must be done by a truly intelligent practitioner in order to increase YOUR profits.
So how do you know you’re doing the right things? Hiring a Social Media Manager brings that ‘know-how’ into your company. This practitioner will not only begin by reviewing your social portfolio but they are also able to highlight the opportunities you and your company are missing. With each new day there comes a new ‘tool’ that is focused on company and corporate advertising, and if the PR/Social Media Manager is on their toes, these tools will not slide by. And no one – not even Hollywood anymore – wants to end up with fifteen minutes of fame for their company. In fact, everyone wants to be known as Coca-Cola one day. After all, this is a household name, and a well-established company that uses social media to its full extent.
In addition, a company needs to understand that they must maximize their efforts by making sure that any business partners or supporters to their company have a ‘big name’ in their advertising campaigns. Frankly, the more names you have backing up you and your company, the more loyal and excited your customer base will be. Trust is valuable, and with the world of social media it is absolutely necessary to do all you can to gain that trust as quickly as possible.
There are many supporters that can be found by a Social Media Manager who knows their business. Partners that can help improve your company’s name and create ‘buzz’ can come from a variety of different places such as: vendors, big clients, journalists and other executives with well-known names in your industry, as well as associations, nonprofits, or guilds. The Social Media Manager you choose will be able to take this mostly ‘wasted’ asset and turn it into a true strength so that your company can grow. Partner with some stellar – already trusted company’s – and your company will be pushed up the corporate ladder fast.
Partnering; hiring the correct Social Media Manager to make sure your name is out there in all the right places; and finding supporters who can open up your sales avenues, will allow your social media portfolio to one day bring you into that coveted Fortune 500 group!
To Gain the “Slight Edge to Get Noticed” Be First Inc can take you there.