Trusting Your Gut is Part of the Key to Business Success
Before employees are hired; before the product line is set in place; before the suppliers, manufacturers, etc. have been contacted – and about a million more things on a small business list – an entrepreneur has to figure out whether or not their ‘idea’ is a successful one.
To actually stare at a new venture and not know how it will be taken by others, or if it will even be looked at by any consumer, is one of the most frightening things to do. Yet no matter what interview you happen to stumble across, the man or woman who took that leap of faith and worked to make their company a success, always state that the reason they went ahead with the journey was because of their gut instinct.
For those television watchers out there in America, ‘NCIS’ team leader, Gibbs, always talks about listening to your gut. If something feels right, it’s right; wrong, it’s wrong. Simple formula. But having the ability to trust your gut and not get entangled with all the could-be, would-be problems of starting a business, is an actual skill.
A zero-revenue product can begin the whole thing. Or, when it comes to a franchise, the product and brand is already there, and in some cases built across the nation, but you are the one who must make the franchise in your local area soar.
The constant work is a scramble when it comes to creating a successful business. Passion for the business is a definite need, but when it comes to reaching the target audience that is a must, delving into social media is the only thing that can turn a no-name, no-revenue product into a household name. For the franchises that are operating locally, mobile apps must be used in a social media/PR campaign to spread the news of the opening and win everyone over.
It has swiftly become a truth that a social media team is the core of a successful company. This is no longer an ‘arm of marketing’ or an advertising firm trying their best to put together the right ad for a monthly magazine; social media has to be the center of a company so that the entire target audience can be found, marketed to, the data analyzed to make the campaigns better, and to be able to monitor customer feedback 24/7.
All companies, no matter the size, rush to social media and open accounts on Twitter and Facebook; they put together websites and hire writers who understand what needs to be there in order to keep the content up-to-date and interesting. However, they also need to find a way to keep track of it all.
The path to success begins with trusting your gut – knowing that your company, product, brand and/or service is necessary in the marketplace. But when it comes to reaching that marketplace and turning your gut instinct into a profitable reality, the social media/PR campaign must be done and done correctly.
Data analysis is all about running a company concisely and correctly, being able to predict the outcome of complex situations, and understand the lengths it takes to make a small, unknown company rise above the industry competition.
Gut feelings are hard to express to your employees; therefore, having a social media/PR team that can take your instinct and ideas and combine their intuitive thinking to bring your passion to life, will foster success.
In the end, gut instinct is needed to hire the best of the best out there who will make that campaign unforgettable. This takes nothing but the gut and common sense. Always make sure that you go for the inspired thinkers with client’s who already offer huge A+ testimonials when it comes to their work ethic and pride they take in their clients.
This social media/PR team will literally be the difference between a ‘Going Out of Business’ sign, and a monumental success in your industry.