Google+

The User Has the Power in Social Media

 

By Jame Moore

Social media has come a long way, and it’s nowhere near grown up yet. But when social media first began, the main goal was for individuals to simply enjoy. (Remember those America Online chat rooms dedicated to things like ‘Billy Joel lovers but before he was married?’) There were tons of unique places where people could head in order to meet and greet.

 

But now, in this burgeoning business world that is depending 100% on consumer feedback, reviews, recommendations, repins, retweets, re-everything, the user has become the King of the Hill, so to speak. The target audiences of literally every business out there can be found on the World Wide Web. The social media/PR team working for your business 24/7 is listening to them, making sure that the public buzz about your brand will lead to success.

 

Content was always key – and will always be a major part of making a business a success. The content on websites; the content on tweets, Facebook, mobile apps that list the raves and recommendations of others – all content, which was once King, has fallen to second place.

 

Of course, content was boring at first (no offense to the start-ups back in the 1980’s.) Content was informational only; data that you Befirst Media-business-man-choosing-for-social-media-marketingwould find in any dictionary. As time wore on, social media/PR teams became well aware that they needed good writers in order to create content. And those writers joined up and became the voice of the brand, making sure that the content was interesting and exciting enough to draw in the reader every week.

 

User-generated content, however, is making a comeback. It was back in 2005 when UGC became huge. Users went online to offer all kinds of information from voicing problems or difficulties with a company, to talking about the latest news, or local news in their own backyard about a new company they tried; all of this content came along with the fun sort of gossip that makes up the largest percentage of media production.

 

User-generated content walked away for a bit. The users decided to be more into their own personal lives and personal accounts, text messages, etcetera. It was as if they were waiting to see what these companies would come up with. What would be the latest technology that would make watching a business grow far more exciting?

 

Perhaps the resurgence comes from the fact that the business owner listened. They finally began to see that they needed that personal interaction with their customers. They needed to be able to reach out and have a conversation because that conversation made the customer feel important. They felt like they were part of the company’s growth for the first time. And if the experience was positive, they would send out this information to all their friends, family and followers.

 

Blogging became the rage. There are now millions of personal blogs out there, with some becoming their own brand simply because of the passion the blogger had for what they were speaking about. People head straight to the blogs for book reviews, recipe recommendations, the newest fads in clothing and cosmetics, and even to hear about the latest news from the EPA and how they are helping to stop the resurgence of horse slaughter. The people were getting a chance to speak. And when it came to politics, they didn’t seem to have a voice so the internet gave them a free source to announce their likes, dislikes and to build companies into huge successes.

 

From digital videos to podcasting to mobile phone photography and apps (which are growing by leaps and bounds every day), the user can be the largest factor in creating viable content for a business that will help them to succeed much more rapidly.

 

So…users unite! Without you a business will not grow, so the power is in your hands. And…for the business owner? Make sure that the social media/PR team you hire understands the need for user-generated content, as well as the need to make your social media stand out from all the rest.

To learn more please contact: BeFirst Media Group

To learn more about brand monitoring: Simplify 360

 

Source: Baret News Wire

Entertainment

Blake Lively Shines as Surfer Stranded in Shark-Infested Waters

  The Shallows Blu-ray Review by Kam Williams Blake Lively Shines as Surfer Stranded in Shark-Infested Waters Nancy Adams (Blake Lively) was so shaken by her mother's (Janelle Bailey) untimely death that she's dropped out of med school. In order to feel closer to her dearly departed mom, she's decided to vacation at the same exotic Mexican retreat where she was reportedly conceived back in 1991. An avid surfer, she also plans to search … [Read More its Good for You.....]

Books

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Outdoors

Apex Gear ACCU•STRIKE XS Series Bow Sights

  Apex Gear ACCU•STRIKE XS Series Bow Sights By Brad Fenson As an avid bowhunter, I’m always looking for a sight to not only help me acquire a target accurately and quickly but provide adjustability while being lightweight. It might be a lot to ask for but with a wide array of hunting situations, you have to be selective in your equipment to ensure you are always successful in the long run. The Apex Gear ACCU•STRIKE™ XS was … [Read More its Good for You...]

Sports

There Are Superheroes Among Us

  There Are Superheroes Among Us by Amy Lignor   This story truly proves that a superhero does not require a cape, tights, or the ability to fly. In a world where all headlines seem to be centered around who shot who, who is being put upon, who’s “getting away with it” – all the way to who is getting divorced and who may or may not be kneeling at NFL games – negative stories seem to be the only ones covered anymore by the media. … [Read More its Good for You...]

Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

  Vacation Time Has Turned “Spooky” by Amy Lignor   Myths and legends, both spooky and surreal, are becoming the subject of many books and newspaper articles lately. And the location of many, oddly enough, happen to be in the Southwest. It used to be that a nice white sandy beach was the one place we yearned to go on vacation to get away from it all. Now, however, people are searching for places to travel where legends still exist, and … [Read More its Good for You...]

Green Living

Doing Our Part

  Doing Our Part by Amy Lignor   There are books being published as of late – wonderful books telling the stories of amazing wildlife rescues, as well as neighborhoods and communities across the U.S. that have taken on projects to save the wildlife in their own surrounding areas.   We always talk about these “success stories,” yet never actually give information on exactly how these “problems” turned into “victories.” … [Read More its Good for You...]