The Success of a Business is NOT a Popularity Contest
There is a certain mysticism when it comes to social media and how much it can help make or break a company. There are stories all the time about how many businesses are simply asking people to ‘follow’ them in order to increase their numbers when it comes to Facebook, Twitter, etc. But, in reality, it is not how popular you are with the fans on these sites, it is how many clients and potential clients you are bringing to your own company’s website. That is where the gold is struck, people. That is where you should be holding all your events, giveaways and placing the latest videos and most up-to-date articles and data about your company and your industry. Your company website is what needs to be the ’best of the best’ for when people stop by, so that they stay a whole heck of a lot longer in order to look around and find out everything there is to know about the products and services you’re offering.
Inflating ‘follower’ numbers has occurred in many places, and in some cases an obsession has grown for company’s in this area; they are actually obsessed with being able to announce that they have over a hundred thousand Twitter followers so that they can prove how large their ‘stamp’ is in their industry.
But, in the end, if the clients are not heading to that company website and purchasing your products, then the social media follower number is just that…a number that means absolutely nothing in the big scheme of things.
This is where the whole concept of ‘quality’ comes into being. Quantity is fine, yet quantity has really nothing to do with how you can rate your company’s success. Having ‘likes’ on a Facebook page does not mean that you are seeing your ROI grow, or even proving that your marketing and advertising is doing it’s job.
A Social Media Team that is made up of a true blend of ‘wizard and expert’ when it comes to the social media landscape is the killer combo of Be First Media Group. and Simplify360. These are men and women who already know that ‘numbers’ are not the goal. The goal is to monitor, analyze, rejuvenate, restore and build a brand name that everyone wants to purchase when they head to the store. In other words, having 10,000 people click a ‘like’ button does not translate into even a quarter of those ‘clickers’ purchasing a product. Nor does it mean that they are ‘buzzing’ about your giveaways, events, etc., on the Internet. The popularity count is not noting whether or not people are enthralled by you and your company. It also doesn’t mean they are having engaging conversations over your daily posts, or even reading and admiring your blog. And THOSE are the things that will make you successful and increase your profits – guaranteed!
You will see the research every single day. A company gets 10,00 Twitter followers, yet when the company posts a ‘tweet’ not one comment is given back by these supposed fans who are following your company like hound dogs on the trail of fresh meat. Add to that the fact that even if they were commenting, it still doesn’t mean they are continuing to your actual company website where you should be offering them deals, giveaways and the latest and most updated information. Not to mention…you need to give them GREAT customer service in order to get the ‘buzz’ going and have them coming back for more.
Yes, inflated numbers look great on paper. In fact, they cause the owner and the marketing team to receive inflated egos, but it is truly an image or ‘vision’ at best that those numbers are doing anything at all for your profit margin.
Mark Zuckerberg IS helped. Facebook grows bigger and expands each and every day, pulling in far more capital for his company. But seeing as that you own your own business, then it is YOUR company’s website you need to be concentrated on, not Zuckerberg’s website that the world is utilizing. You need to grow your traffic by growing your website with a Social Media Team standing behind you that knows what is needed in the world of advertising and marketing to get customers through your doors.
The only website you need to see active is your own. The only blog that needs to cause ‘buzz’ to bring in revenue is your own. Although Twitter and Facebook are good for an ad every once in a while to reach all those numbers out there, your website is what you need to sink your money into in order to build your audience. Yes, make sure your brand, your logo, perhaps some pictures of your franchise, reviews of the products – simple things like that appear on your Facebook page; but never, under any circumstances, make your Facebook page your home page.
Creative ideas and hard work are what brought your company together – so make sure you represent it in the best way possible by hiring the right Social Media Team to utilize all the social media tools at your disposable, while still making your company’s personal website the ‘place to be!’
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