Google+

The Social Media Team’s Back to Basics

 

 by James Moore

It is no wonder that small businesses are getting lost in the social media shuffle. It seems like every day new ideas, platforms, networks and more, arrive on the scene. There are companies sprouting up offering the ‘best of’ campaigns, and each CEO/owner out there is wondering what on earth they’re talking about.

 

When hiring a social media/PR team, the one thing that has to be taken into consideration is their ability to communicate. Because, in Befirst-social media-content marketing-the end, the person who wants their small business to thrive must know that the people they hire to analyze, watch, learn and run their social media campaigns 24/7, are the ones who know the foundation of what social media is all about.

 

The basics have been thrown by the wayside. Which is a lot like teaching someone English for the first time without actually utilizing the alphabet. Social media does take up a huge range of issues and platforms, etc., but without the ABC’s of social media easily explained by your social media team – the understanding of the campaigns, analytics, and customer service and satisfaction will definitely seem foreign.

 

What is a social media website? See? The question sounds so silly in 2013, after social media has been growing larger than Dr. Banner does when he turns into The Hulk. But to understand the scope of a concept, you have to completely understand the foundation that the concept was built upon.

 

Social media is communication – pure and simple. Your social media/PR team should actually start out the first meeting with you by explaining that very basic, very easy to understand information. Without communication at the core of a company, the company will simply go out of business. But communication has to come from all sides. Social media is used as communication between you and your target audience; between you and your franchiser, if you happen to be a franchisee; you and the social media team itself, in order to make sure that your ideas are utilized the best way possible by them across the World Wide Web, and more.

 

Just because media is no longer focused on a magazine or a television ad, the theory behind media stays the same. With social media campaigns being done correctly, your brand and your logo, services, and products can rise up through the marketplace. The platforms and networks – from Facebook to twitter and beyond – are only there in order for you to reach millions and billions at the same time, instead of having to depend on the circulation of a magazine.

 

When it comes to your own personal company’s website, you are looking at setting up a necessary place of information. You want that website to be colorful, content heavy with real-time updates on you, your company’s products and information regarding your industry. A website is at the center of your social media campaign because it IS your ‘Home.’ It is the spot where people will come in order to learn all about you and why, exactly, they should choose you over your competition.

 

These are the basics. From here, you build the social networking platforms, delve into social bookmarking, interact with visitors on social media websites that are both well-known, and perhaps new. You will even learn about tagging, the best way to host events, and a whole lot more.

 

So when you’re sitting back in your chair and staring at that computer screen wondering what on earth to do first, find the social media/PR team out there that has the knowledge to teach you the ABC’s. Then…the sky’s the limit!

For more information visit BeFirst Media Group 

Entertainment

For movies opening June 23, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening June 23, 2017   BIG BUDGET FILMS The Beguiled (R for sexuality) Sofia Coppola won Best Director at Cannes for this sublime tale of seduction, a remake of Clint Eastwood's Civil War saga about Southern belles competing for the affections of a Union soldier (Colin Farrell) wounded and abandoned by his unit. … [Read More its Good for You.....]

Books

Gil’s Goodwill!

  Gil Robertson The “Book of Black Heroes” Interview with Kam Williams Gil's Goodwill! For nearly three decades, writer/author Gil L. Robertson, IV has used the written word to enlighten, empower and uplift. The one-time political organizer initially made his mark in entertainment journalism, penning over 50 national magazine covers and contributing bylines to a wide range of publications that include the Los Angeles Times, the Atlanta … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell your present homestead in order to get the money needed to start paying on a new one. And, of … [Read More its Good for You.....]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed SELMA as well as being singled out for her ‘mind-blowing’ lead role as Sister in SPARKLE alongside … [Read More its Good for You...]

Outdoors

Jerkbaits Often Overlooked as Summer Bass Lures

  Jerkbaits Often Overlooked as Summer Bass Lures   Yamaha Pro Brandon Palaniuk Fishes Jerkbaits Year-Round for Quality Bass Bass tournament fishermen are famous for having “secret” lures they don’t tell anyone about, but Brandon Palaniuk’s secret lure is one that’s in virtually every angler’s tacklebox. The Yamaha Pro’s lure is a jerk bait, but his secret is that he fishes it all year, and he especially likes to use it during the … [Read More its Good for You...]

Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

  You Don’t Have to be Greek to be a “Zorba” Fanatic by Amy Lignor   No, the sport is not called ‘Zorba’, but it most definitely fits for this article’s title. This most unusual sport is actually called ‘Zorbing’, and has caught on like wildfire across the globe. And now, seeing as that the NBA has wrapped, with Golden State proving that they were determined to make amends for last season; and with the NHL closing up shop for the season … [Read More its Good for You...]

Business

Add Value with Summer Home Renovation Projects

  Add Value with Summer Home Renovation Projects by Amy Lignor   There are a whole list of summer activities for you and the kids planned. Most of them, of course, you want to be nothing but fun, such as grilling outside on the patio or swimming in the pool. However, having the backyard pool and patio are two things you really need in place before either of those activities could be enjoyed. And building this area could be a great … [Read More its Good for You...]

Travel

Finding Relaxation in the Most Remote Locations of All

    Finding Relaxation in the Most Remote Locations of All by Amy Lignor   It is a fact that the largest travel locations are also beyond popular. Among the downsides of this fact is that when you’re looking for peace, quiet, and basically a chance to do nothing more than spend time with yourself and, perhaps, one other best friend, the most popular places don’t offer that. In other words, it is the most remote (sometimes most … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]