Google+

The Power of Multichannels, (part 2)

 

In this day and age and changing times, all businesses seem to realize now that changing marketing strategies and evolving to the next level of business and brand management is the one and only way to go in order to advance their ROI. However, as with any marketing strategy and with any change in business, cost and time management go hand in hand. These are factors that a business must be able to handle in order to increase their channels and attract new clients.  The cost can be balanced, but time management will always be an issue for any company (especially the small business or start-up business). Time is of the essence, it is also the one thing that is missing in our daily lives – especially for an owner who must concentrate on other issues. Hence, the social media manager walks in the door (so to speak) and takes over the creation, evolution, monitoring and production of multichannels and networks that must be incorporated and dealt with on a 24/7 timeline.

 

A term that comes up a great deal on the Web as of late is, ‘mature’ multichannel marketers. These are marketers – social media managers, agencies and business groups – who truly understand and can transform and adapt to the trends going on in the market. They can also deal with the advertising and marketing that must be put into place as they follow the ‘buzz,’ the keywords and learn all there is to know about what potential clients are talking about when it comes to a particular brand or industry.

 

Being aggressive is a must when it comes to marketing, but where multichannel marketing and social media is concerned, aggressive must be beyond powerful. Social media agencies are at the forefront of everything; they have the knowledge and the skill to not only further your company’s exposure but they can manipulate and exploit all of the amazing technology that seems to increase by the hour on the World Wide Web.

 

And one of the main ‘links’ that has to be accomplished in order for any of this to work is the relationship between the business owner and the social media or IT manager. This relationship must be a collaboration of ideas and must work beyond well for the right marketing and sales strategies to be put into place.

 

What constitutes that powerful relationship? What must a company be looking for when they are in need of information regarding multichannel marketing, networks, ‘buzz’ – you name it? There is a social media/IT manager out there who is THE link your company needs in order to adapt, transform and expand in this ever-changing world.

 

The bottom line is this: Your social media campaigns will only be as good as the human mind behind them. Instant success with a social media campaign is a myth and legend. So when finding a social media manager, you need to look for both artistic creativity and massive amounts of technical knowledge and skill. They must have the ability to monitor, expand, create, and ‘watch’ for the very best avenues for your company to build their profits, but they also must be able to communicate with many channels – from online communities to direct mail campaigns to personal communications with clients. In other words, that person(s) who sits in that particular position must have a passion for your company’s needs and the ability to put together workable campaigns that will end in success.

 

The most effective social media managers engage and comment on social media sites and in the multichannel world. Patient and attentive, they are also extremely aggressive with your company’s brand, and this attentiveness stays in place on a daily basis.

 

Creativity and being detail-oriented are keys to the social media and multichannel marketing success. The World Wide Web offers thousands of tools that can be accessed and utilized, but without the creativity and knowledge to make that happen these tools go unnoticed by the company. Which is why your social media manager or agency must have their brain constantly working dreaming up new campaigns and not shying away from the risk factors. These are multi-taskers to the extreme, and this combination of skills increases your company’s ROI.

 

It is a truth that when the Web was still in its infancy everyone was experimenting with social media – that time is over. Your company needs to be interesting and ‘buzz-worthy,’ and that only occurs from the skill of the social media manager who is able to adapt to multichannels and has the knowledge for online communities as well as online communications.

 

In many ways, your company in all channels has to have a journalist of sorts. Content must be timely, innovative, up-to-date, and worthy of ‘sharing’ and re-Tweeting. Boring will simply not do and will have the client base turning away from the computer and NOT visiting the storefront. Hence, why blogging is so important in order to get the other channels up and running and keep them working. The news cycle is 24/7 and must be utilized in that manner.

 

Multichannel marketing is the way a company can build their ROI. Advanced marketing strategies are necessary in order to make your company unique and stand out from all the rest. Experimentation is over, it is time to build your brand!

To Gain the “Slight Edge to Get Noticed”  Be First Inc can take you there.

Entertainment

Justice Denied Documentary Chronicles Racist Targeting of Chinese-American Bank

  Abacus: Small Enough to Jail Film Review by Kam Williams Justice Denied Documentary Chronicles Racist Targeting of Chinese-American Bank Asian-Americans are often referred to as the "model minority" because of their  success in the U.S. despite the existence of discrimination which has crippled other ethnic groups. However, the label has also led many a racist to misread Asian modesty as an invitation to treat them like … [Read More its Good for You.....]

Books

Rising Star: The Making of Barack Obama

  Rising Star The Making of Barack Obama  by David J. Garrow William Morrow Hardcover, $45.00 1472 pages ISBN: 978-0-06-264183-0 Book Review by Kam Williams “Barack Obama's speech at the 2004 Democratic National Convention instantly catapulted him into the national spotlight and led to his election four years later as America's first African-American president. In this penetrating biography, David J. Garrow delivers an epic work … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Stunning Stenberg!

  Amandla Stenberg The “Everything, Everything” Interview with Kam Williams Stunning Stenberg! Amandla Stenberg first gained recognition for her role as Rue in The Hunger Games, alongside Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson. After the success of that film, Amandla earned the 2012 Teen Choice Award with Jennifer for Best Film Chemistry. She was also nominated for NAACP Image and Black Reel Awards for that … [Read More its Good for You...]

Outdoors

Finding Bass During a Mixed Spawn Season

  Finding Bass During a Mixed Spawn Season Yamaha Pro Mark Davis Offers Two Solutions For Catching Bass This Spring Warmer-than-normal winter temperatures have shuffled bass spawning schedules on many lakes throughout the country this spring, but Mark Davis has seen it before, and the veteran Yamaha Pro knows just how to approach the problem. “With the milder winter, bass began spawning much earlier than usual this year so when a … [Read More its Good for You...]

Sports

A Sport Where You Feel the Thrill Without Going to the Extreme

  A Sport Where You Feel the Thrill Without Going to the Extreme by Amy Lignor   There are many sports “fanatics” out there who literally dive head-first into an extreme sport in order to get their adrenaline pumping – taking on a sport that comes hand-in-hand with a monumental amount of risk. But for those who are not interested in being scared to death, yet wish to feel the thrill, data has shown that zip lining has become the … [Read More its Good for You...]

Business

The Hottest Locales for Small Business in the U.S.

  The Hottest Locales for Small Business in the U.S. by Amy Lignor   No, Silicon Valley is not being replaced. However, with the Kauffman Foundation releasing its annual Startup Activity Index last week showing, in detail, trends in U.S. business startups for 2017, it was revealed that California has been booted out of first place. The top spot for new businesses to be built and thrive in the United States has been taken over by the big, … [Read More its Good for You...]

Travel

Once Upon a Time Vacations

  Once Upon a Time Vacations by Amy Lignor   Whether you are a lover of history or you simply have the “Beauty & the Beast” obsession – which, according to movie revenue data, millions all over the world are suffering from – just think how amazing it would be to stay in an actual castle. We already know what the beauty would be from the female perspective, but when it comes to the gentlemen out there, just think about how much … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]