The ‘People’s Voice’ Builds YOUR Business!

The ‘People’s Voice’ Builds YOUR Business!


What’s the definition of innovation? Don’t worry – I got this one. Innovation is “the act or process of inventing or introducing something new.”


In our continuing ‘look’ into the world of social marketing, media, advertising and networking, we are going to take on one of the most important facets of this ‘realm’ that will help you grow your business…the mighty blog. In the late 1990’s, blogs became larger and larger as more and more people began to keep what they called “personal diaries” on the Internet. When it all began, the blogs ranged from posting the latest recipe that someone had found to speaking with others about the best book or coolest movie out there in the world at the moment. Some were simple postings that included humor, tales about life in general and – what is most important to YOU – reviews and ratings of new products available in various industries. These bloggers built a following; a community was formed. And this community’s main job was to ‘talk’ about anything and everything that they wanted to talk about. You know what this is called? An excellent place to sell your product!


Think about it. Say you are a business selling the latest in footwear that helps people with arthritis or osteoporosis walk with less pain. A blog is begun where individuals speak about this product and the health benefits – increasing the much-needed ‘buzz’ where your product and/or company name is concerned. Soon, this blog accumulates more and more users who are truly positive about your product. What happens? Cash-flow!


We’ve seen the power of blogs increase in the 21st century. In fact, there are absolutely ‘unbelievable’ tales about teens or various other groups based on age, religion, etc. that came together and turned a horrible movie idea into the Oscar winner that year. They’ve built communities that forced Hollywood to take a book they wouldn’t have normally taken and turn it into a movie that makes billions – simply because someone on a blog began a conversation and started the ball rolling.


YOU, as a new business, need to start that ball rolling regarding your product. A website, of course, is the first step – which we have spoken about. But the website is more informational than anything else. There are ads, places to ‘click’ in order to see the products and buy, as well as a contact or customer service page – things like that. The blog is more personal. It is THE example of really getting ‘involved’ with the consumers you are trying to market to. Is there a bad side to this? Sure. If the product ends up to be something the community does not like well, then you may be looking at a very quick end to an idea. But blogs have the ability to turn a small business into a large company based on the ‘people’s voice.’ In fact, many will say nowadays that blogging is the ONLY place left where the people have an actual voice that is heard! So…wouldn’t you want to take advantage of that?


The original bloggers were referred to as diarists or journalers – people who spoke out about their personal lives. As I stated above, cookbooks and recipes became a very large group of bloggers in the mid-1990’s with more and more people trying to share those new recipes with others. Humor also came about. For a great deal of time humor was something that was almost forbidden on the Web. I believe it was simply the fact that sarcasm doesn’t translate very well in black and white, but in the past few years websites like,, have grown into very large communities with more and more followers and writers signing up each and every day.


Unlike Twitter, where you are kept to a certain number of characters when you compose a message, blogs opened everything up and allowed people to speak, write and share with others all different kinds of information.


Another great facet of the blog is the fact that it is, in a great many cases, free. A blog can be setup in seconds, but as a company or individual with a product and/or service, you should really take the time to get the perfect backdrop, template, colors, and ‘extras’ that suit the needs of your company. You want to be unique in all things when it comes to your company, and the blog is one of the most important.


I say this from a personal perspective. In fact, I was one of those people out there who really didn’t come across or follow blogs much in my daily life. You know…there was always something that HAD to be done and computer-time was reserved mostly for the teen in the house. But recently I was lucky enough to be part of a blog tour where the first in a trilogy of books I’m writing went on a ‘tour’ where I was introduced to amazing fans and readers on all different types of blogs and websites. I came across some of the most remarkable ones that were not only informational but also visually entertaining. In fact, they were not the ‘standard’ diary entry blog; each offered reviews, interviews, a following that was extraordinary, and articles from the author in the ‘spotlight.’ It was truly an amazing experience to delve into the world of blogs, and I was also able to ‘discover’ just how much a blog is needed in order to draw readers and/or customers into your world.


As social media becomes the ‘it’ way to advertise and market your product, the blog you put together is far more visible – not to mention, far more valuable than ever before. And, like the world of websites, you do  not have to own the skills and talent of a graphic designer or a computer programmer to create a truly interesting and visually appealing blog.


Now, yes, I will give you the fact that some computer knowledge is necessary in order to fix slight errors in templates, etc. – but the actual information necessary for you to learn these skills as a start-up or small business is provided to you on the blogger websites, as well as on the Internet, itself. So you’re never without the answer. Believe me; the word ‘tutorial’ has become as well-used in my daily dialogue as “get down” when I’m speaking to my dog who constantly jumps all over me while I’m trying to write.


Creating a blog is what you would call a learn-as-you-go process, and the true vast amount of options that you are offered on the Web makes building a blog a ‘fun’ event that will eventually lead customers to your product. To have a successful business in 2012, these communities need to be looked at as a true ‘group’ of citizens who are walking over the threshold of your brick-and-mortar store. Because that IS exactly what a blog is – a chance to build your customer base by using postings, blurbs, reviews, interviews, and even YouTube videos that will better explain your brand.


Remember – a website has to be unique and one-of-a-kind, and a blog needs to be that ‘home’ where clients can come in order to leave comments, suggestions, and get the ‘word out’ about why your business should be #1 in your industry!


To Gain the “Slight Edge to Get Noticed”  Be First Inc can take you there.


Until Next Time, Everybody,



Bittersweet Prodigal Daughter Parable Arrives on DVD

  The Levelling DVD Review by Kam Williams Bittersweet Prodigal Daughter Parable Arrives on DVD It's not very clear whether Harry Catto's (Joe Blakemore) death was a murder or a suicide. One thing's for certain, though. It wasn't merely a mishap, because nobody accidentally sticks a gun in his own mouth and pulls the trigger. The cops suspect that he killed himself, but his father (David Troughton) is too much in shock to press them to … [Read More its Good for You.....]


Cop under Fire

  Cop under Fire Moving Beyond Hashtags of Race, Crime and Politics for a Better America by Sheriff David Clarke, Jr. with Nancy French Foreword by Sean Hannity Worthy Publishing Hardcover, $21.99 272 pages ISBN: 978-1-617-95857-1 Book Review by Kam Williams “David Clarke refuses to bow a knee to political correctness, and he refuses to give his party over to the hands of black activists whose politics would destroy America. … [Read More its Good for You...]


The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]


Finding a Hobby that Fits Your Personality

  Finding a Hobby that Fits Your Personality by Amy Lignor   Although there are many out there who turn to their computers or cell phones as their hobby, there are just as many others who want to be more creative. They want to learn something new and fun to do in their spare time. They’re not looking for cash, they’re looking for a way to relax and ‘get away’ from the daily grind. Of course, when it comes to choosing the right hobby, … [Read More its Good for You...]


Go Tripletail for Tasty Fare, Sporting Challenge

  Go Tripletail for Tasty Fare, Sporting Challenge By Craig Lamb Catching the tastiest inshore fish of them all, while fishing for a species that is a master of disguise. You get that challenge and reap the benefits at the table when fishing for tripletail. The tripletail gets its name from the dimensions and placement of the dorsal and anal fins, which resemble additional tails. The tripletail has a triangular head with the eyes on top … [Read More its Good for You...]


“Sin City” Becomes Acceptable?

  “Sin City” Becomes Acceptable? by Amy Lignor   So…what changes will occur if an NFL team hits Las Vegas? Not many, actually. Perhaps more of the ‘contract money’ will be lost considering the blackjack tables ARE right in the vicinity; however, NFL owners seem just fine with the fact that the Raiders will once again wave good-bye to their “Nation” and relocate to Sin City. But when you look at the news headlines, the NFL has and … [Read More its Good for You...]


Making Money Online

  Making Money Online by Amy Lignor   Yes…there are books, audiotapes, videos on YouTube, seminars, webinars and every other ‘nar’ you can possibly think of that offer up information on how YOU can be a millionaire using nothing but your own home computer. Of course, if wealth were that easy, no one would be clogging the highways on Monday morning. They would be home in their robe enjoying the day and counting their oodles and … [Read More its Good for You...]


Travel: Leaving the Commonplace Behind

  Travel: Leaving the Commonplace Behind By Amy Lignor   What is the definition of a vacation? Well, there are those living in the snow who believe their vacation should come along with the warmest beach and a few fancy drinks with little umbrellas in them so they can relax before heading back to the deep-freeze. There are also those who sit at desks all day and dream of a vacation that allows them to hike those trails in the Great … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]