The Past is Back!
“Looking at the Retro Home Page”
New trends are now old trends. With each new company, with each new homepage, more and more in the marketplace are choosing that vintage/retro look to draw customers and new clients to their product line. Why is that? Perhaps it’s because the past is actually safe; it brings back a time of warmth and comfort that this new age and new technology just doesn’t.
When you think about all facets of creative life, there are different genres that people find themselves more partial to, such as…some homepages and websites have that ‘Star Wars’ look; bright, vivid colors, and a vibe that is completely futuristic. Now, that’s all good, but only for certain companies.
Each company has their own specific product line and specific ‘feel’ that they want their customers to know about. However…when you think about charm; when you think about class and that air of absolute luxury, you think about the past. The 1920’s lady with the long cigarette holder in hand, sitting at the local speakeasy or dancing with the man in the tuxedo – that is a scene that many still believe represents a time that was pure entertainment. Most people (and, yes, there are studies about this), want that time back. They are drawn to those pictures and that ‘feel,’ and when it comes to marketing and advertising, companies have been ‘blowing the dust off’ of the old and bringing back the days that have most definitely not been forgotten.
Webdesign has not only become a huge industry over the past two decades, but it has also become a true art form. Much like Rembrandt or Monet, these websites need to be different – they need to stand out – and what a company needs is a true creative ‘master’ that will bring their webpage to life and make it stand out from all the rest.
Be First and Simplify360 are the companies that have combined to put together websites that actually woo an audience, and they are fully aware that the vintage and retro trends have become fascinating once again. Those retro elements are what many corporations and small businesses need to refresh their world and to show their customers absolute style (which is the one key ingredient to a website that many out there have forgotten). Impress that audience with “old-style” elements, because these appealing designs will have that ‘buzz’ out there focused directly on your company.
Appealing = not boring. You can’t get more simple than that. When a company shoots for retro, they are looking at the style concepts from the early 1900’s, whereas vintage can be anywhere from the poodle skirts of the 1950’s to the heavy metal hair of the 1980’s. It seems that many companies want just that. They are tired and, yes, bored, with the futuristic 21st Century and wish to offer a more calming time period for their clients that will bring them back to a world that wasn’t (no offense) such an absolute mess.
A nostalgic webdesgn offers the look of when people used to communicate face-to-face. I know, seems odd to say that should be used on the World Wide Web where no face-to-face is happening. But combining technology with the past is absolutely the classic way of bringing clients through your doors. If they feel comfortable and safe with you and your product line – they will not go anywhere else.
Human beings, as we all know, do get excited by new inventions and innovations, yet we also like the comfort off what we understand, and what is so missed in this everyday world. So the term, “classical conditioning,” has been placed on a specific web design technique that actually uses retro and vintage images to stimulate that remembrance of a time long past.
Here are some ideas to consider… Utilizing illustrations from historical posters, movies, newspapers, national advertisements (think of all those signs the “American Pickers” are always begging for when they search old barns and houses); these images offer a unique and very personalized layout with the effect being that viewers of your website are carried back to the decades that held captivating colors and unique tales.
The past was all about textures and patterns that can be incorporated into your website that will spark that unconscious mind; they are nostalgic, and cause your potential customers to find themselves smiling at an element of the past that reminds them of something good, fun and even wholesome.
And, yes, retro and vintage are quite different when you see them on the screen. Retro is all about the soft, warm colors that don’t hit you square in the face like a laser beam. When people say the words gray or beige, you would think that would only call up boring ideas, but…you could NOT be more wrong. These delicate colors are what summon the past, and by utilizing very creative and special patterns and designs, the readers of your website will come back again and again to see all the new things, products, blogs, articles, etc., that you’re posting, because this is a sight that makes them feel ‘at home.’
Vintage is a wealth of dynamic, bright colors (like the brilliant red from that old ‘Coca-Cola’ sign), that feel lively and magnetic. They are the images that you remember from childhood, but literally jump off the computer screen as if transporting the viewer to another time and place.
Rich images are necessary, and with Be First, you and your company will learn very quickly that ‘rich’ images do not always mean that some futuristic scene is the way to go. In many cases, especially now as the vintage/retro look is coming back full-force, rich images are all about ‘going home.’