Google+

The Past is Back!

 

The Past is Back!

“Looking at the Retro Home Page”

 

New trends are now old trends. With each new company, with each new homepage, more and more in the marketplace are choosing that vintage/retro look to draw customers and new clients to their product line. Why is that? Perhaps it’s because the past is actually safe; it brings back a time of warmth and comfort that this new age and new technology just doesn’t.

 

When you think about all facets of creative life, there are different genres that people find themselves more partial to, such as…some homepages and websites have that ‘Star Wars’ look; bright, vivid colors, and a vibe that is completely futuristic. Now, that’s all good, but only for certain companies.

 

Each company has their own specific product line and specific ‘feel’ that they want their customers to know about. However…when you think about charm; when you think about class and that air of absolute luxury, you think about the past. The 1920’s lady with the long cigarette holder in hand, sitting at the local speakeasy or dancing with the man in the tuxedo – that is a scene that many still believe represents a time that was pure entertainment. Most people (and, yes, there are studies about this), want that time back. They are drawn to those pictures and that ‘feel,’ and when it comes to marketing and advertising, companies have been ‘blowing the dust off’ of the old and bringing back the days that have most definitely not been forgotten.

 

Webdesign has not only become a huge industry over the past two decades, but it has also become a true art form. Much like Rembrandt or Monet, these websites need to be different – they need to stand out – and what a company needs is a true creative ‘master’ that will bring their webpage to life and make it stand out from all the rest.

 

Be First and Simplify360 are the companies that have combined to put together websites that actually woo an audience, and they are fully aware that the vintage and retro trends have become fascinating once again. Those retro elements are what many corporations and small businesses need to refresh their world and to show their customers absolute style (which is the one key ingredient to a website that many out there have forgotten). Impress that audience with “old-style” elements, because these appealing designs will have that ‘buzz’ out there focused directly on your company.

 

Appealing = not boring. You can’t get more simple than that. When a company shoots for retro, they are looking at the style concepts from the early 1900’s, whereas vintage can be anywhere from the poodle skirts of the 1950’s to the heavy metal hair of the 1980’s. It seems that many companies want just that. They are tired and, yes, bored, with the futuristic 21st Century and wish to offer a more calming time period for their clients that will bring them back to a world that wasn’t (no offense) such an absolute mess.

 

A nostalgic webdesgn offers the look of when people used to communicate face-to-face. I know, seems odd to say that should be used on the World Wide Web where no face-to-face is happening. But combining technology with the past is absolutely the classic way of bringing clients through your doors. If they feel comfortable and safe with you and your product line – they will not go anywhere else.

 

Human beings, as we all know, do get excited by new inventions and innovations, yet we also like the comfort off what we understand, and what is so missed in this everyday world. So the term, “classical conditioning,” has been placed on a specific web design technique that actually uses retro and vintage images to stimulate that remembrance of a time long past.

 

Here are some ideas to consider… Utilizing illustrations from historical posters, movies, newspapers, national advertisements (think of all those signs the “American Pickers” are always begging for when they search old barns and houses); these images offer a unique and very personalized layout with the effect being that viewers of your website are carried back to the decades that held captivating colors and unique tales.

 

The past was all about textures and patterns that can be incorporated into your website that will spark that unconscious mind; they are nostalgic, and cause your  potential customers to find themselves smiling at an element of the past that reminds them of something good, fun and even wholesome.

 

And, yes, retro and vintage are quite different when you see them on the screen. Retro is all about the soft, warm colors that don’t hit you square in the face like a laser beam. When people say the words gray or beige, you would think that would only call up boring ideas, but…you could NOT be more wrong. These delicate colors are what summon the past, and by utilizing very creative and special patterns and designs, the readers of your website will come back again and again to see all the new things, products, blogs, articles, etc., that you’re posting, because this is a sight that makes them feel ‘at home.’

 

Vintage is a wealth of dynamic, bright colors (like the brilliant red from that old ‘Coca-Cola’ sign), that feel lively and magnetic. They are the images that you remember from childhood, but literally jump off the computer screen as if transporting the viewer to  another time and place.

 

Rich images are necessary, and with Be First, you and your company will learn very quickly that ‘rich’ images do not always mean that some futuristic scene is the way to go. In many cases, especially now as the vintage/retro look is coming back full-force, rich images are all about ‘going home.’

 

www.BeFirstmediagroup.com

www.Simplify360.com

Entertainment

Mark Wahlberg Vehicle Revisits BP Oil Spill

  Deepwater Horizon Blu-Ray Review by Kam Williams Mark Wahlberg Vehicle Revisits BP Oil Spill On April 20, 2010, the Deepwater Horizon drilling rig, located 41 miles off the coast of Louisiana, exploded when high-pressure methane gas blew out the drill pipe. 11 members of the crew perished in the ensuing fiery inferno which engulfed the platform. The accident also caused the worst oil spill in U.S. history, with over 200 million … [Read More its Good for You.....]

Books

Concerned Father Creates Children’s Book Series To Help Make Learning About Valuable Black History Information Fun Again

  Concerned Father Creates Children's Book Series To Help Make Learning About Valuable Black History Information Fun Again   Orlando, FL (January 16, 2017) – EOTO Books & Publishing announced today the immediate release of “The Christopher OluFela Series of Books for Kids” written by father and creative children’s picture book author Lee Chavous. The books take a unique approach to inform young readers of a rich African American … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Carolina Skiff at Miami’s Favorite Boat Show

  Carolina Skiff at Miami's Favorite Boat Show By Craig Lamb You might say “new” is a reoccurring theme of Miami’s favorite boat show coming up soon. A new location with hundreds of new boats, including never-before-seen models being debuted by Carolina Skiff, is a great way to kick off the season. Few boat shows offer buyers the chance to see new boats where they ultimately belong—floating on the water in a real time setting. You can … [Read More its Good for You...]

Sports

Can Troy Aikman Win MVP?

  Can Troy Aikman Win MVP? by Amy Lignor   What a strange title for an article, aye? Of course the ‘old man’ of the Dallas Cowboys can’t win MVP. Troy Aikman was an elite QB, with three Super Bowl rings to prove that fact. However, Aikman hasn’t actually suited-up since leaving behind his Cowboys uniform in 2001. The number one overall draft pick in 1989, Aikman was the MVP of Super Bowl XXVII, and was elected to the Pro Football … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]