Google+

The New Social Media Issue?

 

The New Social Media Issue?

The ATTACK is Back!

 

We talk all the time about the need to hire a social media team that is on call for you 24/7. This team not only makes sure that your social media marketing is always up-to-date and at its highest, most creative level, but they also bring other branches of knowledge and expertise to your company. And lately, one of those branches, you can NOT live without.

 

Just recently, for those who have not yet read about it in the news, hackers attacked Twitter and the fear is that these anonymous thieves may just have gained access to passwords as well as other information for as many as 250,000 accounts. Twitter revealed this travesty themselves in a blog post that stated the passwords that were stolen were encrypted and that the company had already reset them as a ‘precautionary measure.’ They went on to say that they would notify all affected users themselves.

 

Of course, this is only one attack of many. Large-scale cyber attacks have occurred against many corporations, including attacks against the two largest news organizations: The New York Times and The Wall Street Journal.

 

Twitter, however, has not gone into any detail regarding where the attacks originated. What they stated was that: “This attack was not the work of amateurs, and we do not believe it was an isolated incident. The attackers were extremely sophisticated, and we believe other companies and organizations have also been recently and similarly attacked.”

 

For any company out there right now – whether small, mid-sized, or the largest of the large – it is absolutely necessary to be as cautious as possible when it comes to your own information as well as your client accounts. A Social Media Team who is on-Be First logocall 24/7, such as Be First Media Group, can sit down and truly explain to customers exactly what must be done in order to protect themselves in the future, and provide safety to their company.

 

The easiest way to begin, of course is to make sure that your default password is constantly changed. Think of this as a combination on a security vault. Changing this on a monthly basis – or, even weekly – provides a much more solid set-up for your business and brings you far more peace of mind. There is actually some software available that has a built-in password that’s used for the first log-in after installation, and anyone should know that this HAS to be changed. Leaving this ‘given’ password in place is simply asking for trouble.

 

Have experts identify all your computer’s entry points so that they can immediately install scanning software programs. It is an absolute fact that any cyber attack begins from these specific locations, so identifying these entry points has to be done. Again, before putting together any social marketing strategies where your information will be circulated all across the World Wide Web, these precautions must come first. You are looking for your marketing to bring in profits, not cause a mistake so large that it ends up shutting your company down for good.

 

Once everything is installed and updated, it is your people – the people you trust – who should then literally ATTACK the system. They need to test every possible case scenario to make sure that the right software and guards are in place so that nothing about your system is vulnerable.

 

Then, your employees must be made aware of all steps they need to take in order to work well, diligently and safely with the new software, codes, etc. Your company runs as smoothly as your employees do who sit at the helm, so make sure that as many precautions as possible are put into place and that all users are aware of the protection that’s being run on your company’s programs.

 

The term ‘firewalls‘ is still as necessary and important as it was ten years ago, and a firewall must be in place. If not, this supposed security protection becomes another truly vulnerable point where any attacker can enter the system and steal information from you. A firewall needs to be established by, yet again, masters at their craft – and people you absolutely trust beyond a shadow of a doubt to protect your company and do the job right.

 

Passwords are necessary, people. Even if we head into the robotic world of the Jetsons one day, passwords will always be necessary. Strong password policies are cropping up all over the place across the World Wide Web; more and more companies are putting up screens requesting no less than seven characters in order to enter their company website. Not to mention, passwords must be changed every 60 days. The password should also be made up of both alpha and numeric characters to make it more unique.

 

Yes, there is more when it comes to security. But, in the end, what is absolutely necessary is to make sure that you invest in the proper experts in each one of these fields. Whether it be security, analysts, or social media marketing – there are true ‘teams’ out there that have been assembled to keep your company growing – and safe!

 

www.BeFirstMediaGroup.com

www.Simplify360.com

Entertainment

Dax Shepard and Michael Pena Co-Star in Raunchy Revival of Classic Cop Series

  Chips Film Review by Kam Williams Dax Shepard and Michael Pena Co-Star in Raunchy Revival of Classic Cop Series Whenever a classic television series is made into a movie, the buzz always seems to be about whether the screen version will be a creative variation on the theme or merely a campy, cornball, take-the-money-and-run ripoff trading in familiar formulas and shopworn cliches. After all, for every inspired adaptation like Batman … [Read More its Good for You.....]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the African-Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

2017 Hobbies That Bring You Serenity

  2017 Hobbies That Bring You Serenity by Amy Lignor   Origami. Memory albums. Quilting. What do these have in common? Well, at one point or another in time, they have represented the “hottest” hobbies in the United States. Taking up hobbies are not only a fun thing to do for the “artistic/creative” type, but they also help to reduce stress. Even the AMA has cited the fact that taking up a hobby can produce a calming environment … [Read More its Good for You...]

Outdoors

The Versatile Ballyhoo

  The Versatile Ballyhoo By Capt. Gus Cane When targeting reef and offshore gamefish, the versatile ballyhoo is an excellent bait choice. Fished whole or cut into chunks, ballyhoo will entice everything from snapper to dolphin to blue marlin. It’s readily available, either live or frozen, and can be rigged in a variety of ways. Although common in subtropical waters around the globe, the Florida Keys is where ballyhoo first made an … [Read More its Good for You...]

Sports

Will NASCAR Theatrics Bring Back Viewers?

  Will NASCAR Theatrics Bring Back Viewers? by Amy Lignor   For any of the millions who once watched ABC’s Wide World of Sports and heard the words “the thrill of victory and the agony of defeat,” they remember the footage of a skier’s crash when it came to the “agony” side of things. Everyone knew that sight was a fact – a video that was absolutely real. Nowadays, however, it seems that more and more sports are “making up” shots that … [Read More its Good for You...]

Business

How Are Retail Sales in 2017?

  How Are Retail Sales in 2017? E-Commerce Reigns by Amy Lignor   Despite consumer uncertainty, as well as a very sluggish beginning to 2017, the U.S. retail sales industry is projected to increase 4% this year. Headlines show that many retailers and companies posted “soft” holiday sales to end 2016, which caused some notable retailers to either cut jobs or close stores as a result. However, when it comes to 2017, the National … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor   We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy these jaw-dropping wonders. However, whether you are a backpacker looking to “become a … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]