More and more people are delving into the world of franchising. Opening your own franchise has become the new ‘top career choice’ for many Americans, but some are going into the ‘tunnel’ without knowing what’s at the other end. The research that needs to be done is highly important in order to find the best franchise opportunity that fits YOUR specific needs and goals. There are many out there, so you need to be careful.
Over the past few months we have had a gazillion questions ‘pop up’ about the ‘dynamic duo’ of MassageLuXe and FaceLuXe – or, as I like to call them, the ‘LuXe Universe.’ These are two companies that were created by a man who built a marketing plan that went from good to profitable to a strategy that made these two companies phenomenal.
FaceLuXe is one-of-a-kind, as is her sister, MassageLuXe, and we’ve spoke at length about the staff, the benefits that this company provides to their staff and their customers, their products, their services, and the fact that ALL of this has been wrapped up into a package that is now being ‘gifted’ to franchisee candidates across the country. As a result, the LuXe Universe has been the only franchiser on the lips of ‘wannabe’ business owners for the last year.
Marketing is the key to a successful business. A marketing plan is actually not a easy thing to come up with, believe me. In a marketing plan you need to not only understand what your goals are, but you have to find a way to attain them. You need to know the ins-and-outs of your company’s vision, and you need a mission statement that you can follow to the letter in order to create a company that is ‘the best of the best; and one that will not only succeed in the marketplace but exceed expectations. Todd Beckman – the creator of MassageLuXe & FaceLuXe –did just that.
He knew the major marketing objectives he wanted to accomplish. He knew the budget, he identified the target market and his target audience, and he was able to ‘see’ the overall market and identify the sub-groups of people that he had to reach in order to ‘bring to them’ and ‘market to them’ the services LuXe provided. Which means he had to make his audience go from ‘what they wanted’ to ‘what they HAD to have.’
A marketing plan or strategy is all about setting goals and achieving them. You need a competitive and tactical plan that details all the marketing channels you will use to become a success. Everything from print advertising to Public Relations to publicity, direct marketing, direct mail, trade show exhibiting, Web and Internet marketing, outdoor advertising, and sponsorships, have to be taken into consideration. These are literally the keys to success.
Now do you see how difficult that all is? The last thing you want as a franchisee is to have to worry and fret that your marketing plan – that ALL of these things we’ve spoken about above – have not been taken care of by the business you are joining. When a company says they have a proven marketing plan you should jump for joy, especially after seeing the huge success they’ve made of the business. Again, the ‘LuXe Universe’gives that to you!
What should you know about marketing? Well, marketers and advertisers have always spoken about “The Four P’s of Marketing:” Product, Place, Price, and Promotion. But, as Todd Beckman learned, there was a ‘P’ missing in order to really have success. And that, was People. Not only are the clients the ones you need to be serving and serving well by providing the absolute best services possible – but you also needed to serve your ‘inside’ people. A happy, exhilarated and skilled staff is dependable, hardworking, and far more efficient. THEY are the people who provide YOUR clients with the best. Therefore, THEY have to be happy. We’ve spoken about the amazing benefits that MassageLuXe & FaceLuXe offer to their staff, treating them as the ambassadors of the business and even supporting them to one day become owners of their own FaceLuXe or MassageLuXe franchise.
One of the largest facets of the FaceLuXe target audience, as we’ve stated before, is female. From the age of around thirteen on up, females desire the ability to stay young-looking, healthy and fit. With FaceLuXe, that target audience is supplied with the best services available to do just that! The new technologies that FaceLuXe offers is also a large part of their business that provides that successful marketing strategy that is proven to work!
Fate, or Mother Nature, provides us all with facial wrinkles, cellulite, spider veins, stretch marks, varicose veins, etc. – and FaceLuXe is the owner of ways to help halt, change, revamp, and refine those issues. By offering women of all ages a way to achieve extremely beneficial health and beauty services, FaceLuXehas taken its place among the truly successful franchises. The marketing strategy – the vision – the objective of providing clients with a better source of health and beauty treatments at affordable prices – have all combined to make the LuXe companies the true ambassadors to the health and beauty realm.
So as a prospective franchisee, you can see that opening a franchise of THIS particular company is the only smart choice offering a secure future. Why? Because all of the points we’ve made today have already been tested, researched, implemented, and achieved by Todd Beckman. Remember – a proven marketing strategy is not just a line – it is a ‘must-have’ when attaching oneself to a company.
FaceLuXe and MassageLuXe are there for their target audience as well as their staff. They provide exhilarating opportunities that include career advancement for their staff, and the support for franchisees who have the ability to open a successful FaceLuXe or MassageLuXe in their own city. On top of all that – their proven marketing strategy is still as successful as it’s always been, by staying committed to providing an affordable spa experience for every man and woman to look and feel their absolute best.
The path to achieving a successful career begins with knowledge, and the one franchiser out there who has the knowledge – the proven knowledge – to give you the life you want to have is the ‘dynamic duo’ that Todd Beckman created. And that, in a nutshell, is why FaceLuXe and MassageLuXe are the only choice for the serious ’wannabe’ franchisee!
Until Next Time, Everybody.
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