The Information Economy Comes to Fruition
People have said it; journalists have remarked upon the social media phenomena for the last decade – but what began as something of a hesitant ‘wait and see’ type gamble is now absolute reality. In fact, even though America is trying desperately to ‘get back to work,’ back to the car companies, back to the warehouses, back to the industrial sectors, the major force that has placed that in the Number Two slot on what will best help the economy is social media!
Computers, computers, computers – THAT’s where business is making its gold. In the digital world, advertising and marketing are is what’s responsible for making the ‘brand’ – making a company’s brand stand out and get noticed. And without the Social Media Manager who can spend 24/7 on a company’s products and needs, a business tends to remain in the midst of a group of similar companies that no one really ever sees.
Being unique is what a business is all about in this day and age; being ‘different’ from the rest is what allows a business to grow and expand. Therefore, social media campaigns and projects have to be unique as well. In fact, they have to be more than unique in order to ‘catch the eye’ of the clients out there who are waiting to see something out of the ordinary.
In this rough economy, social media became the backbone for companies to increase their ROI. In fact, every new day there seems to be a research study released from some business consulting giant out there showing that ‘improved communication and collaboration from social media’ is how this country is going to see its way out of the ‘darkness’ and get back to being the number one giant in the business world. Just recently, a study was made showing that in four major business sectors, the power of social media will add approximately $900 billion to $1.3 trillion in value to the economy.
A great portion of this will come from having a highly improved customer focus. With the internet we have all become spoiled. In fact, when our computer is having a ‘slow’ day because of weather or what-not, we actually start fuming because it’s holding us up. What should be taking four milliseconds is taking a whole second, and we just don’t have time for that. Customers want and need customer service. Now, that used to mean having the right person on the phone and the right person in the store that could handle problems with ease, never get upset, and have the customer who walked through the door with a scowl leave that store with a smile. In other words, you needed customer service representatives and employees that fell into the category of ‘sainthood.’ Customer service has gone down a bit over time, to say the least, and social media – the power of building businesses electronically – is going to put a great deal of focus on that missing customer service value.
This is no joke. In fact, even though we are having a tough employment factor now in the world with many people out of a job, the social media industry is going to open the doors and fill those over two million jobs for data analysts and managers. Which means, getting an education in this area right now will basically secure you employment. Businesses will need to cope with the flood of data, and Social Media Mangers and Agencies will be as necessary as having a trusted supplier to fill clients’ orders.
Big corporations have been spending billions on finding programs that will improve the way potential customers see them on the web, in chat rooms, on advertising boards, etc. They have also poured money into communication software that looks and works like Facebook that they can implement inside their doors. Social technologies that include everything from instant messaging to better content searched are being put into place so that every employee of the company can work more efficiently to make sure the customer’s needs are met.
The Information Economy is a truth; it is also the safety net for this country. Marketing, advertising, building a brand, customer service – this is what a successful business will have to have in order to remain successful and grow. Hence, businesses need to know the challenges in using social media effectively. As the old saying goes: “No matter how good the machines, people still have to run them.”
Social media has provided thousands of jobs and created a new industry where income opportunities are growing. The economic impact of thousands of newly employed workers is a boost to our economy.
In addition, because of social media, many workers have left traditional employment for self-employment route. By doing this, these start-ups are creating businesses that are all based on social media. Although, again, a professional who knows the ins-and-outs of the social media world must be on hand in order to help start-ups achieve the success they’re looking for.
An amazing statistic is the fact that Facebook ads are actually the largest part of Facebook’s very own revenue (over four billion now). Reason being, these ads are working! And, frankly, where else could your business reach hundreds of millions of people across the world this easily?
As we have been discussing over the past few weeks, more and more ‘pros’ are appearing in the world who are all about helping businesses with their social media – yet, as with any and all industries that we’ve ever seen, there are those who simply do not have the skill or a handle on what social media and the information economy is all about. Now, don’t get me wrong, there are some that definitely do.
Be First, Inc. is one name that has been circulating and showing extensive knowledge by helping start-ups begin their branding, and by helping already established businesses walk through the ‘social media’ maze. This full-service online social media company is fully focused on building brands and increasing business.
It has been firmly stated that having a Social Media Manager or Agency is imperative for businesses. The advertising has to be well done, and the networks must be there in order for your company to build the clientele that is necessary to increase profits. Social media is a long-term effort with long-term results and not only will America’s unemployment percentages fall but the revenue for this economy will have the World Wide Web and the ‘informatization’ factor to thank for it’s huge rise in profits.
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