Google+

The Greening of the Planet Through Social Media

 

by Carmen Schwartz

No matter what the subject we discuss, or the century we discuss it in, humanity still strives to find a way to lessen the problems they see all around them. They want a greener world; they want to save nature, find projects that will increase energy and move away from oil and gas – and the list goes on.

 

There are so many industries that are gearing up to make 2014 the ‘greenest’ year on record. And, of course, the only way theyimgres can do this and get the job done is to make sure that their advertising campaigns for their products and services cater to the worldwide audience that wants to see this planet healthy again.

 

The World Wide Web is the place where all this responsible action needs to occur, especially since consumers practically live on their mobile devices and computers. Everyone knows that the most important thing on the business owner’s mind – especially the small business – is creating a brand and marketing that brand using social media. This not only helps the company, but social media also gives the consumer a chance to smile because, just by utilizing this technology, they are saving everything from paper and pulp to energy that’s needed for other, more important things.

 

The trend for 2014 will most definitely be companies stressing the fact that they are creating products for the consumer that help the planet. They will be stressing how hard they are working to make sure they do their part to decrease the carbon footprint. Companies in all industries will make it their mission to show the consumer that they are becoming more environmentally and socially aware. And, because the consumer purchases these brands, they will no longer have to suffer the pangs of guilt that come from purchasing products that may not be environmentally-sound.

 

The automotive industry is one that is constantly changing, reinventing, researching and producing information for the consumer on the subject of electric cars. Once considered a luxury that only a few could afford, electric cars will be manufactured that others can enjoy. They are sporty, compact and, above all, they focus on stopping global warming and decreasing pollution. Hence, the industry will offer great cars with no guilt.

 

This will also be seen in everything from batteries to LED lighting to the construction industry. More and more construction companies are leaning towards the building of environmentally-safe homes. They are encouraging the practice of rooftop gardens in suburbia for insulation purposes, as well as promoting Energy Smart appliances that will save consumers money and help the environment at the same time.

 

When it comes to the consumers love of fashion and the cosmetics industry, these companies will not only be putting out products that are more sustainable, chemical-free, and far more ethical when it comes to manufacturing processes, but they will also create their social media campaigns so that the consumer will know that THEY are the brand to choose when purchasing a great product that will never bring guilt along with it.

 

People turn to their mobile devices in order to read testimonials and find out what the best companies are in any given industry. Therefore, with social media at the top of the charts, all companies and all brands – no matter what their industry may be – must put together marketing campaigns that reach the consumer and solve their issues. Only then will they receive that great ‘word of mouth’ necessary to expand.

 

In 2014, there will be a growing need and belief that this planet has to be saved. Everything from the air we breathe to the oceans that support marine life that humanity needs in order to survive, will be the issues that weigh heavily on the consumer’s mind. And, because of this, they will gravitate to those brands that play a role in protecting habitats and creating a better, safer world.

 

Now THAT is a fantastic New Year’s Resolution!

 

,

REQUEST INFORMATION

Entertainment

Franchise Reboot Revolves around Road Trip from Hell

  Diary of a Wimpy Kid: The Long Haul Blu-ray Review by Kam Williams Franchise Reboot Revolves around Road Trip from Hell  According to Murphy's Law, "Anything that can go wrong, will go wrong." And Diary of a Wimpy Kid: The Long Haul provides cinematic support for that pessimistic principle. For, this kitchen sink comedy relies on the domino effect to exacerbate the ever-mounting misfortunes visited upon the beleaguered Heffley family … [Read More its Good for You.....]

Lifestyle

The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo

  The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo by Amy Lignor   Each and every year the Wildlife Conservation Expo is held to address situations out there that are harming our world and its animal inhabitants. This time around, WCN’s annual Fall Wildlife Conservation Expo in October, will be focusing on various issues, but it is the King of the Jungle who will be taking center stage. For those who are … [Read More its Good for You...]

Outdoors

Hit the Wrecks and Rigs for Summertime Cobia

  Hit the Wrecks and Rigs for Summertime Cobia By Craig Lamb Cobia, ling or lemonfish. From the Gulf Coast of Texas far up the Atlantic Coast into the Carolinas, Rachycentron canadum is highly valued as a prized fighter and epicurean's delight. Tasty and sporting, the fish is fun to catch, and summertime is a great time to land a trophy. Do that by searching for big fish over the wrecks, reefs and other bottom irregularities. If you are … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On the same day, fans of Oregon State and Colorado State will see an active match-up, and Portland … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness stunning landscapes, mixed with amazing history, while dining on acclaimed regional cuisine and … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance your home, you need to do it ASAP. If choosing to wait too much longer, homeowners across the … [Read More its Good for You.....]

Business

Umbrella Insurance: The Safety Net You Need

  Umbrella Insurance: The Safety Net You Need by Amy Lignor   The realm of insurance is just about the most difficult maze to get through. Each and every day it seems the financial and insurance industries are changing. What is not changing, however, is the fact that lawsuits fill up the courts more and more – lawsuits that award cash to third parties even if you don’t happen to have that cash saved. More and more, the words “umbrella … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period represented a window of opportunity for African-Americans... Many [Black] political leaders emerged … [Read More its Good for You...]