The Green Register & Dr. Seuss: Two Voices We NEED to Listen to!
This week, as always, we are going to talk about that amazing online magazine, The Green Register. But this week, we are also going to combine a very important issue that has gone Hollywood, and brought in a ton of box-office gold just this past weekend.
As a Mom, I, too, went to sit in the theater and watch the amazing film, The Lorax. As a constant lover of the environment (and of Dr. Seuss) I was extremely excited that this topic came to the screen. It is extremely true that ‘unless’ we get people to listen, all of our trees could simply disappear, leaving us in a world that no one would want to live in – let alone could live in. Having this particular subject presented to such a wide audience in the form of a children’s movie is actually quite perfect, seeing as that the next generation (hopefully) will listen to the problems of this world and do something to make sure their world – with its trees intact – survives for a long time to come.
The Green Register is much like The Lorax and what Dr. Seuss was trying to get across so many years ago. This is the place that is THE brilliant ‘voice’ for the modern world, offering everything from design ideas, to the latest from Washington and the decisions being made there, all the way to manufacturers and companies that are strictly heading toward that ‘green zone’ in order to make this world a better place. The Green Register is the ‘leader’ of it all!
First published in 1971, The Lorax was the leader in the children’s book market, chronicling the plight of the environment. For people who are unaware, the Lorax is the brilliant ‘voice’ speaking out for the trees against the greedy Once-ler, as a fable unravels regarding an industrialized society and the sheer danger it poses to nature.
It is a very young boy who resides in a seriously polluted, grim world that visits the strange creature called the Once-Ler (whose two green arms are his only features that are ever seen by the reader.) The boy asks about the history behind the awful state that the world is in now, causing the Once-Ler to explain how when he first arrived, it was a truly beautiful, cheerful world that contained only happy, playful, and colorful flora and fauna. Of course, money mattered far more to the Once-ler, and he soon began to chop down all the brightly-colored Truffula trees in order to make something that would be highly necessary for everybody. Soon the Once-Ler starts to make a profit off of these inventions and greed becomes the pure force behind his business. He contacts all of his relatives and hires them to help him out, however, a small orange creature called the Lorax arrives and tries his best to urge the Once-Ler to stop cutting down the trees. He makes a fantastic argument about how awful this will be for the environment if the trees are gone. But, money wins where the Once-ler is concerned, and eventually the supply of Truffula trees does run out. Not only is the world no longer a pretty place to be, but there is some serious pollution in the air from the Once-Ler’s factory.
What the Once-Ler does provide after finishing his tale is the last Truffula seed in existence. He tells the boy to plant this tree and nurture it so a new forest of trees can appear.
Dr. Seuss was a huge proponent of the environment and wanted nothing more than for the next generation to not be as foolhardy, greedy and, quite simply, dumb as the generation that came before.
There were criticisms of the book, of course, from many industries including the logging industry, who claimed that The Lorax showed them in an unkind light. Actually, The Lorax showed the absolute truth, which we have discovered over the past few decades. This book is most likely the one thing that led the logging industry to begin their re-seeding programs in the first place. Even one line in the book: “I hear things are just as bad up in Lake Erie” was actually removed more than fourteen years after the story was published, when two research associates from the Ohio Sea Grant Program wrote to Seuss about the clean-up that occurred in the Lake Erie area.
The 90-year-old widow of Seuss is truly the strong guardian in charge of the cherished storybooks her husband created. So when the Hollywood ‘bigwigs’ came to her wanting to make a movie out of another one of the classics, it was she who selected on the eco-themed story – her husband’s favorite, in fact – as the one that they could produce.
Given everyone’s increased awareness of how humanity’s actions have caused serious repercussions in nature, The Lorax is truly a model of what we, in our modern day-and-age, need to do in order to clean up our environment and make this world a far better place for our children to grow up in.
The Lorax doesn’t shy away from its message, and that message pulled in big bucks this weekend as lovers of Dr. Seuss and environmentalists who truly believe in what the Dr. had to say – filled movie theaters across the country with their children, in order to help spread the word of how endangered our lives have become.
It is not a shock to know that Seuss would have jumped ‘on board’ with The Green Register if he’d been around today. In fact, this online ‘voice’ deserves to be constantly ‘shouted’ about from the top of every Truffula tree left in the land. Green building trends, eco-friendly companies and services, the latest in environmental technology and positive changes to our world – The Green Register offers everything to clean up our planet and look forward to many years of prosperity to come.
From online communities to education to the latest products and services that are guaranteed to increase a company’s revenue without harming the environment are made available at The Green Register site. They are here for all of us to make sure that we join together to clean, restore and sustain our ecosystem so that we can all look forward to longer, healthier lives!
Listen to the uber-intelligent Dr. Seuss, and think about those Truffula trees that we all NEED in order to survive!
This is one time that Hollywood got it right!
Until Next Time, Everybody!
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