Google+

The Foundation of Social Media Must be Understood

The Foundation of Social Media Must be Understood

 ~by James Moore

In every industry, a person must get down to the brass tacks in order to begin. No organization, shop, manufacturer, etc., ever just began one day at the top. Every moment was about work, 24/7 customer service, and working with all types of technology and people in order to claim a target audience and expand.

 

social teamOne of the most needed and important factors for this expansion, as well as the most expensive, comes in the form of marketing and advertising. What used to be PR ‘stores’ with men in suits, idea meetings with posters, people talking, and…scotch, has now become the Internet. But even though the technology changed, the expense is still the ultimate fear for any new business owner.

 

For many small businesses, expensive advertising campaigns are not even in the sphere of what they can afford. The challenge of the 1950s and before is still just as big in 2014; however, the PR guys with the suits and ties, have disappeared. Instead, for small businesses, a team has been compiled that understands all the ins-and-outs of technology, the way to best market on the Internet, what networks to use and how, exactly, to get that target audience on board without the owner having to sell house, car or any other personal item in order to pay for it.

 

Getting the most for your money is what the social media/PR team brings to the table. Social media is the door that opens on a world of customers; it offers the small business a real chance at meeting and greeting millions without spending the same. When used strategically by a social media/PR team that knows their business, social media offers that direct engagement, so small businesses finally DO have a way to market and market big – even splashy, when you consider the work a social media team can do on a website alone to build a brand.

 

People speak about new applications, the mobile world, the networks coming on strong that help with cell and email campaigns – there are a list, and it grows every week, of the newest, hottest, fastest apps around the globe. But the brass tacks of the situation is this: Instead of going crazy trying to figure out all these new challenges, find the social media/PR team that has done it for you. They also know that members of that target audience you need to survive in the industry can most definitely still be found in the almost 250 million active users on Twitter every month and the 1.2 billion users on Facebook.

 

These are vast numbers, huge figures that seem almost impossible to comprehend, let alone reach with your message. But having that social media/PR team on your side makes these numbers useable and understandable. If the team you hire is right, they can take your company just starting out and use these vast channels to bring about awareness, get that brand name started, offer websites and content that people want to read more about, and create a solid relationship between you and your future customers that will last forever and increase ROI dramatically.

 

Opening a new business is frightening, even if you are becoming a franchisee of a company already doing well. Which is why the new business owner has to take into account the endless possibilities presented by social media channels that will support the business. Without social media, the business strategy to drive revenue is just not going to work.

 

Communication is key. This is yet another brass tacks fact, and using social media for communication cuts out serious costs. The business owner can always have peace of mind knowing that the social media/PR team is watching their company 24/7. They are making sure the campaigns are doing well, they are checking in with your competition, and they are basically being the watchdog that your small business needs in order to grow.

 

These are simple facts. So before you grab the aspirin and find yourself feeling suffocated under the grand list of apps, networks, and sources social media provides – simply remember that social media can be ‘simple stupid.’ And that occurs the minute you take a deep breath and bring the social media/PR masters on board. Then watch the revenue flow!

 

For more information Contact the Social Media / PR Team at:  BeFirst Media Group

 

Entertainment

Best Picture Nominated WWII Biopic Arriving on DVD

  Hacksaw Ridge DVD Review by Kam Williams Best Picture Nominated WWII Biopic Arriving on DVD     Desmond Doss (Andrew Garfield) was born in the Blue Ridge Mountains where he was raised as a Seventh-day Adventist. Devoutly religious, he followed his faith's literal interpretation  of the 10 Commandments, including the 5th's dictate that "Thou shalt not kill." So, when he rushed to enlisted in the Army right after the Japanese sneak … [Read More its Good for You.....]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the African-Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Trump and Traditions of the Founders

  Trump and Traditions of the Founders By Ezrah Aharone Maybe I should watch more CNN or MSNBC to be convinced since most Black people seemingly regard Donald Trump as some sort of abrupt political mutation who violates America’s traditions. What I see in Trump is “America’s traditional reflection in the mirror.” I see the exact same hardline and hostile government that the founders deliberately engineered with deep political and racial … [Read More its Good for You...]

Outdoors

Skeeter Recognized Again for Excellence in Customer Satisfaction

  Skeeter Recognized Again for Excellence in Customer Satisfaction    Skeeter, a leader in performance fishing boats, announced today from the Miami International Boat Show® that the National Marine Manufacturers Association (NMMA®) has again recognized Skeeter with a CSI Award for excellence in customer satisfaction in the Freshwater Fiberglass Outboard Boat category. This year’s award is the fifteenth consecutive for Skeeter, an … [Read More its Good for You...]

Sports

Super Bowl LI’s Message: Patriotism

  Super Bowl LI’s Message: Patriotism by Amy Lignor   There are some people waking up this morning completely stunned. Why? Because they shut the Super Bowl off after the third quarter. They knew what was “going to happen” and had to go to work today, so why bother staying up and watching the rest of what was going to be an obvious blow-out? Besides, they had been given some memorable commercials, a great country western singer ushering … [Read More its Good for You...]

Business

Mobile Phone Forecast: Is Saturation of the Market in Sight?

  Mobile Phone Forecast: Is Saturation of the Market in Sight? by Amy Lignor   It is a fact that when people say no matter where they look – whether it be while walking down a neighborhood sidewalk, driving in their cars, shopping at the grocery store – it seems that everyone on the planet is holding a phone to their ear, or staring down at the screen in order to text, get information, search online, or watch Facebook and Twitter … [Read More its Good for You...]

Travel

It’s Time to Save for Summer Vacation!

  It’s Time to Save for Summer Vacation! by Amy Lignor   Putting the “pennies in the piggy bank” is something everyone in this world does (or wants to do) on a daily basis. But NOW is the time to take those “extra” pennies and purchase that great piggy bank that’s perhaps wearing some sunglasses, a colorful hat, some swim trunks…anything that makes that new piggy remind you of the one thing you want to do all year long – go on the … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]