The First Step to Social Media Was The Pony Express

The First Step to Social Media Was The Pony Express


Can you imagine how tired those horses’ hooves would be today if they had to type on one of these keyboards instead of riding the trails? Man! Even, I’ll Have Another – the King of the horse-racing world this year – would’ve had a tough time adapting to all the new ways we get our messages out, loud and clear.


Actually, no, I’m not kidding. (Well, certainly about the horses having to type). But this is a new ‘issue’ we are gong to be speaking about for the coming months. This is the world of social media. A world that now is filled with everything from blogs to text messages, to Facebook, Twitter and having the ability to fill up YOUR Inboxes with so much mail it’s not even funny. Of course, once upon a time, all of this used to fill up your real mailboxes which bothered you even worse.


Each week we will delve into a new area of social media. We will discuss the slow collapse of the ‘brick-and mortar’ store in many industries. If you don’t believe me just look at the new Amazon reign that will soon turn the world of publishing on its ear. So…is this better? Is social media – the wave of the future – the revolution that allows small businesses that you would otherwise disregard completely the ability to draw in a clientele and make money? Is direct marketing a thing of the past now that blog campaigns and email express options are in? In fact, with Facebook adding and changing applications, as well as Google, to allow you to create announcements, sale notices, new product ads, etc. AHEAD of time so that you don’t have to hire people to ‘man’ your computers 24/7, there is more and more social media doors opening wide.


In addition, the generation gap on this one is almost humorous. Parents and children always have a gap whether it be in music, literature, dating, what have you – but with this – social media – the World Wide Web, cell phones, and this 21st century technology – the gap has become far more advanced. It s actually hysterical to hear my own daughter live and die by these creations; she ends up sounding like R2-D2 because I have NO idea what she’s talking about. And then I get to see my mother shake her head and rue the day that people stopped reading books and writing letters.


Now, no, my Mom wasn’t actually around when the Pony Express came to be, but I do want to show you how correct Mom actually is in her feelings about the whole thing. Even though the ‘presentation’ of your business and ideas have changed, the point remains the same: How fast can you get your ‘message’ out to clients? What options do you have when building your client list and, more importantly, can you handle the customer service and complaint area that WILL become huge once you begin swimming in the deep well of social media?


And have you taken into consideration the hardest part? ANYONE can get on the Web and say anything they want about you, your product, your service…even if it’s a total fabrication. Which means, as fast as you find a way to pump out those social media campaigns, you can receive back negative publicity in the blink of an eye. In 1860, I doubt very much that people complained to the Pony Express rider, seeing as that without him they wouldn’t have gotten much of anything!


And, of course, at that time communication was far more important than it is now. We weren’t using it to sell products or services or gain a ‘following,’ we were actually using it so that people could find out information regarding the American Civil War; which, of course, is a little more important than the latest sale at Victoria’s Secret. (Okay…it was then!)


To give you a little background so you really begin to understand this new social media phenomenon that keeps growing each and every minute of each and every day, let’s look at the beginning. The first ‘message’ delivery system was carried by horseback riders in relays to stations across the dreaded Rocky Mountains. During the eighteen months that the Express ran, the time for messages to travel between the coasts was reduced significantly. Although I am quite sure those poor men would have much rather been given the ability to ‘point and click.’


Now, we jump ahead to something that is actually still used nowadays but not as much as it once was. Direct mail campaigns are very difficult. I know, believe me, because I actually worked for a company that had to sell directories to businesses and libraries across the country in the 1980’s. for this long-winded process, you began with the printed piece, you ran off thousands of labels from your database, and then you (I) took them home and spent many, many weekends dividing the mail into two sections – State and Zip Code. I had to sort, bundle with rubber bands, put the right stickers on the top of each bundle and then haul them – which was the most difficult part – to the local post office where they had to be gone through, weighed, forms filled out and money paid.


The sad part about these direct mail campaigns was the fact that 90% of the printed pieces would be thrown away before anyone ever bothered to look at them. Why? Because in the end, this is nothing but junk mail. Now, of course, we simply go into our ‘junk’ mail category on our email and delete them all at once. Saves time and energy.


Direct mail is not all its cracked up to be, which is why social media is becoming far more glamorous nowadays. The world of Facebook and Facebook Ad Campaigns that all individuals and companies can use, literally displays a company’s ad on millions of screens across the globe in only seconds, which is an easier and more productive way of ‘getting your word out.’ Then, with the world of Twitter, you have the ability to say all you need to say, all day and all night long if need be. With this famous duo, as well as others we will speak about, you are able to target THE audience that literally are THE people who want your product and/or service.


As I said, over the next few months we will be delving into several facets of social media. When and how to set up the perfect website; how to drive traffic to that website; how to advertise; how to reach your target audience in seconds; and, how to build your client list and improve your business with nothing but a fast typist and a killer imagination to make it work.


This way, we can all learn about the intricacies  social media together…and make sure that all future generations of horses don’t ever have to be put through the agony again.


Be First is the “Slight Edge to Get Your Company Noticed”


Bittersweet Prodigal Daughter Parable Arrives on DVD

  The Levelling DVD Review by Kam Williams Bittersweet Prodigal Daughter Parable Arrives on DVD It's not very clear whether Harry Catto's (Joe Blakemore) death was a murder or a suicide. One thing's for certain, though. It wasn't merely a mishap, because nobody accidentally sticks a gun in his own mouth and pulls the trigger. The cops suspect that he killed himself, but his father (David Troughton) is too much in shock to press them to … [Read More its Good for You.....]


Cop under Fire

  Cop under Fire Moving Beyond Hashtags of Race, Crime and Politics for a Better America by Sheriff David Clarke, Jr. with Nancy French Foreword by Sean Hannity Worthy Publishing Hardcover, $21.99 272 pages ISBN: 978-1-617-95857-1 Book Review by Kam Williams “David Clarke refuses to bow a knee to political correctness, and he refuses to give his party over to the hands of black activists whose politics would destroy America. … [Read More its Good for You...]


The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]


Finding a Hobby that Fits Your Personality

  Finding a Hobby that Fits Your Personality by Amy Lignor   Although there are many out there who turn to their computers or cell phones as their hobby, there are just as many others who want to be more creative. They want to learn something new and fun to do in their spare time. They’re not looking for cash, they’re looking for a way to relax and ‘get away’ from the daily grind. Of course, when it comes to choosing the right hobby, … [Read More its Good for You...]


Go Tripletail for Tasty Fare, Sporting Challenge

  Go Tripletail for Tasty Fare, Sporting Challenge By Craig Lamb Catching the tastiest inshore fish of them all, while fishing for a species that is a master of disguise. You get that challenge and reap the benefits at the table when fishing for tripletail. The tripletail gets its name from the dimensions and placement of the dorsal and anal fins, which resemble additional tails. The tripletail has a triangular head with the eyes on top … [Read More its Good for You...]


“Sin City” Becomes Acceptable?

  “Sin City” Becomes Acceptable? by Amy Lignor   So…what changes will occur if an NFL team hits Las Vegas? Not many, actually. Perhaps more of the ‘contract money’ will be lost considering the blackjack tables ARE right in the vicinity; however, NFL owners seem just fine with the fact that the Raiders will once again wave good-bye to their “Nation” and relocate to Sin City. But when you look at the news headlines, the NFL has and … [Read More its Good for You...]


Making Money Online

  Making Money Online by Amy Lignor   Yes…there are books, audiotapes, videos on YouTube, seminars, webinars and every other ‘nar’ you can possibly think of that offer up information on how YOU can be a millionaire using nothing but your own home computer. Of course, if wealth were that easy, no one would be clogging the highways on Monday morning. They would be home in their robe enjoying the day and counting their oodles and … [Read More its Good for You...]


Travel: Leaving the Commonplace Behind

  Travel: Leaving the Commonplace Behind By Amy Lignor   What is the definition of a vacation? Well, there are those living in the snow who believe their vacation should come along with the warmest beach and a few fancy drinks with little umbrellas in them so they can relax before heading back to the deep-freeze. There are also those who sit at desks all day and dream of a vacation that allows them to hike those trails in the Great … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]