Google+

The Art of Versatility is Born

A ‘gem’ is multifaceted; the sparkler always has new and unique aspects that offer depth and illumination as it plays with the absence and abundance of light. Facets are what keep the world from growing bored; they offer versatility and encompass a wide range of abilities that are always a surprise. Which means a design company with many facets will consistently provide the ideas and creativity that businesses need in order to boost themselves to the top rung of their industry’s ladder.

Fractal Based Innovations is a group of creative artists that are all about offering client’s multifaceted design in a variety of ways; from graphic arts to interaction to web designs, as well as offering the ‘best of the best’ when it comes to marketing and corporate re-branding.

John Campbell is behind this versatile company and understands the absolute need to erase the mundane that life and business can bring. In his youth, John worked on a ranch, which is one area of the world that definitely allows you to learn pretty much every chore and task you can imagine. As John says: “From the life on the ranch, if you couldn’t figure it out, that’s what bailing wire was for.” The solutions to life’s little issues were found through that particular hardworking life, but when it came to the ability to do something creative or be able to entertain yourself, sometimes things could get a little dangerous…but, thankfully, never dull.

For those who delve into the world of Fractal Based Innovations, they will immediately learn that the power to create, engage and pawn_stars2entertain his own mind was what led John to working and understanding solutions for businesses that would not only get them noticed, but also provide marketing areas they never even thought of before. Areas that increase their company’s ROI and put their brand on the map.

Rick Lobdell, a Painter, ran into John in college where they became the best of friends – seeing as that they shared the slightly OCD love of art. With his passion and John’s exquisite detail when working in a variety of different styles depending on the medium at hand, that made their friendship turn into thoughts of enterprise.

The whimsy of watercolors to the often dark acrylic world that is used to lead the eye had John engaged in all areas of art where he became a master at making sure that you, as the viewer, were immediately awed by the vision presented; offering creations where you literally get lost in an almost dreamlike state that his photo-surrealism projects provide.

Utilizing a geometric-musical theory that was used to create everything from the Pyramids to the Statue of Liberty, John’s particular system combines the ‘old’ with the modern, and brings a musical tone to each work that is so intensely emotional that it’s as if the voices of a boy’s choir are resonating off the walls and into your inner core when you stare at the work.

With a background that includes everything from illustration to portrait art, stop motion, fine art, costume, airbrushing, interior and exterior design, and a slew of machinery and turbine design – John Campbell has basically touched upon everything in the art world.

It was after graduation that Rick approached John with the idea of starting a company – art on concrete – which became the incredible vision that is Concrete Mystique (www.concretemystique.com). Although it was not John’s first choice when it came to the creative IMG_2465world, it was in 2010 when John helped at the World of Concrete show, that he truly saw how unbelievably needed and extraordinarily vibrant this particular industry was. Talented artisans were all around during this incredible event, and after the WOC came to an end, the ideas began to percolate in every corner of John’s.

While dealing with family, the ranch, and times that were a changin’ every minute or so, John decide to implement his plan of opening his own design firm – a firm that would be far different than the others that were in operation. He wished to create a fun, exciting atmosphere that would allow ‘gems’ to become true innovators in a company that would pay for itself.

When it came time to choose a name that would be on everyone’s lips, so to speak, it was math that John – the artist – turned to. Fractals were a particular love of Campbell’s; this is the ‘item’ that goes beyond a similar pattern to ‘exclude the boring similarities’ and INCLUDE the idea of a detailed pattern repeating itself in order to form a new vision. When John spoke with Rick about the firm name, Rick suggested “Fractal Innovations.” (It was only through a slew of X-Files episodes that the need for FBI came into being), so Fractal Based Innovations was born.

The next thing to be done and done well was the hiring of a staff that was literally the ‘best’ minds to bring on board this new idea. Having access to what John calls, ‘a cornucopia of insane, starved designers,’ moved him down the right path.

One of these amazing minds is Rachel Knigge, who was also at the World of Concrete 2012 with her well-known company, FLOORmaps. Not only is the company extraordinary, but the woman with the “crazy blue eyes and wicked cool talent” is beyond incredible when it comes to her work and her vision. This made her a close friend of John’s and because of the talent and offerings that each company would give to the client, these two innovators found ways to tie the two companies together. She needed designers and artists; the new FBI needed clients. Talk about win-win!

Now Rachel’s main area of expertise is in design. A perfect eye for detail, she has an extremely broad range of knowledge about 422828_10150835553838146_153812932_nconcrete art and materials. Working for Ameripolish for a number of years, she is self-taught and her work is beyond memorable. Simply show her what you want and Rachel designs, cuts, colors and creates that perfect ‘vision’ that every client requests. Being that this is an industry dominated by construction-minded males, Rachel is a true ‘gem,’ who works as if some unseen power is locked inside her artistic mind.

Anyone who delves into the services and designs provided by FLOORmaps automatically sees that this is a truly ‘visionary’ company. When it comes to elaborate design work placed on concrete, it is Rachel Knigge and her brilliant mind that is responsible for bringing these decorative vinyl stencils to the industry; a product that creates endless design possibilities for any company that wishes to make sure that everything from their projects to their brand is seen and remembered. ‘Versatility,’ the gift that FBI brings to the concrete world, is also what sets FLOORmaps apart. With a quick and easy application process, these stencils save the client both time and money. From custom logo designs to basic brick and stone patterns to truly complex geometric patterns, FLOORmaps provides absolutely everything. They even offer artistic designs, such as medallions and borders, which means that no matter what the design goal of a company may be – and no matter whether the project is big or small – FLOORmaps has the decorative concrete stencil designs that have become a ‘must have’ in the industry.

As work came together and Fractal Based Innovations began to grow, this marketing management design firm has expanded. From handling graphics, web, industrial and stencil production of all types, FBI is a place of pure and utter talent. And the talent that is victorious when it comes to working for FBI receives privileges, to say the least. Working in a Geodesic Dome, receiving great benefits, paid time off, and so on – this company allows visionaries the chance to no longer worry about the ‘struggle’ – just reap the rewards.

Currently, it is the industry of concrete that is getting the ‘gifts’ that FBI brings to the table. From design work to advertising, stencil production, marketing, and eventually CNC, this FBI can make a company or brand into a true ‘star,’ increasing their profits.

In addition, FBI continues to always look toward the future and the new ideas that are needed in this world. Everyone who works for FBI will be required to have at least two skill sets, with all employees learning stencils and installation in order to cover all areas and to help a ‘team’ member when the going gets busy. FLOORmaps will also be housed within FBI, working side-by-side for the client’s needs.

Versatility is key, and every facet of this enterprise from innovation to revenue to employees (not to mention the beer and bananas that will most definitely be a beneficial perk to one and all), makes Fractal Based Innovations the ‘gem’ that every client needs on their side.

Follow FBI on Twitter @fbinnovations; or

For more information send an email to info@fbi.no.com

Entertainment

Top Ten DVD List for March 28, 2017

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for March 28, 2017 20th Century Women https://www.amazon.com/exec/obidos/ASIN/B01MRA563W/ref%3dnosim/thslfofire-20 Fantastic Beasts and Where to Find Them https://www.amazon.com/exec/obidos/ASIN/B01LTHOAGM/ref%3dnosim/thslfofire-20 A Monster … [Read More its Good for You.....]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the African-Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

2017 Hobbies That Bring You Serenity

  2017 Hobbies That Bring You Serenity by Amy Lignor   Origami. Memory albums. Quilting. What do these have in common? Well, at one point or another in time, they have represented the “hottest” hobbies in the United States. Taking up hobbies are not only a fun thing to do for the “artistic/creative” type, but they also help to reduce stress. Even the AMA has cited the fact that taking up a hobby can produce a calming environment … [Read More its Good for You...]

Outdoors

Whitetail Hunting in Illinois is About Making Memories in the Heartland

  Whitetail Hunting in Illinois is About Making Memories in the Heartland   Whitetail hunting is the most popular area of the hunting universe in this day and age. When it comes to the great state of Illinois, there is one guide that is all about making your trip not only a success, but one of the most memorable experiences you can possibly have. And seeing that most of the dates sell out quite quickly, now is the time to research, … [Read More its Good for You...]

Sports

Gonzaga Celebrates the Final Four

  Gonzaga Celebrates the Final Four by Amy Lignor   “Beauty & the Beast” may be raking in the dough at movie theatres everywhere, but it is the Princess Cinderella that appears at the core of the NCAA headlines. We all have our “Cinderella Teams.” Heck, they even made a movie after the Hoosiers who once set the world on fire. But as this weekend winds down, it is the Gonzaga Bulldogs that find themselves ready to put on the glass … [Read More its Good for You...]

Business

How Are Retail Sales in 2017?

  How Are Retail Sales in 2017? E-Commerce Reigns by Amy Lignor   Despite consumer uncertainty, as well as a very sluggish beginning to 2017, the U.S. retail sales industry is projected to increase 4% this year. Headlines show that many retailers and companies posted “soft” holiday sales to end 2016, which caused some notable retailers to either cut jobs or close stores as a result. However, when it comes to 2017, the National … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor   We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy these jaw-dropping wonders. However, whether you are a backpacker looking to “become a … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]