Google+

The 21st Century Shows Public Relations Outweighs Traditional Advertising

 

The 21st Century Shows Public Relations Outweighs Traditional Advertising

 

Yes, there is a difference between public relations and advertising, although the two used to be farther apart on the creative scale before the world of social media came along. There are many companies and small businesses, however, who still believe that PR is something for a Hollywood star and brings no actual benefits to their brand.

 

In reality, a public relations team that does things the right way offers a huge number of benefits that far surpass the marketing or advertising campaign, and they bring with them skill, experience and an affordable way to build that much-needed ‘buzz’ for yourlogo6518816_md brand. PR teams reach a large audience without charging the costs of traditional advertising and marketing companies, and the benefits are ten-fold:

 

Public relations is really the only economical way to reach a target audience and/or a mainstream audience in huge numbers and deliver clients to your door. An advertising company launches or introduces a brand, but it is the more economical PR that stimulates the continuing interest in a company’s products or services. The PR team makes sure to transform your company name from a small almost mediocre flash on the screen into a solid image, and offers a great perception of how different you are from the competition.

 

You and your company become a part of the ‘innovative’ category with the right pubic relations, as the team creates more credibility for you and your brand than traditional advertising. Your search engine visibility spikes (a lot higher than your competition, seeing as that many small businesses still do not understand that a PR team is needed to do this right), and you benefit from those moves across the World Wide Web. PR also knows that BOTH local and global data is important. Global is nice, but your franchise or small business needs those local neighbors and communities to survive and grow, which is a benefit that public relations brings to the table.

 

PR must be part of your marketing program to make it successful in 2013; therefore, implementing a PR campaign into your existing marketing plan must be done. Pubic relations is all about knowledge and learning all the new applications for the small business to appear on in order to build their brand, whereas advertising is more of an expensive high-priced campaign that will perhaps gain readers with the right poster or banner, and lead readers to your site, but it’s the PR that will keep them coming back and make them buy.

 

When it comes to advertising open your bank account. You will pay for ad space and you will always know exactly when that ad will appear – on air or in published print. With public relations, you are talking about free publicity – the PR firm will not measure their costs on how many times your company appears, they literally see their entire job as a continuing process, offering everything from news feeds to press releases to articles – a wealth of free media exposure.

 

In you like control, however, advertising gives you the creative control and the say when it comes to what goes into the ad. If you like something, fine, but if you don’t, it goes into the trash and never sees the light of day. With a good PR team, you also receive control as to the approval and disapproval of what you like and what you don’t, BUT public relations goes further. They make sure that your information is attached to everything from events to competitions, to neighborhood news – anywhere they believe that your company could get the best press and the most views. An ad runs as long as your budget can pay for it, whereas the PR campaign changes things. They don’t concentrate on just one press release; they are constantly updating and changing information. The same view will not run forever, all information regarding your company and brand is continuously adapting to the environment – what readers want to hear and what they’re interested in viewing that day, that week, that month.

 

All consumers know what an advertisement is; whether it be on social media platforms, cell phone applications, catalogs, magazines, or a big billboard on the highway. They understand that the picture was made for them to become curious and begin buying the product. Public relations is more of a social science, where a third-party writes or covers an event and offers an abstract view of your company. This generates more publicity and makes a consumer far more interested in how your company is linked to everything from the new cosmetics news to the new automobile coming out on the market that everyone wants.

 

These are independent endorsements, recommendations, pats on the back – which add to your company’s credibility. If your company can be part of the news being buzzed about, your company gets more hits in the media and brings the consumer to your website or through your store doors.

 

When it comes to public relations it is all about interaction with the customer. The relationship that’s built with the consumer is of the utmost importance. The client is not limited to sitting in a chair and nodding at advertising campaigns, they are part of their own brand and are responsible for building that brand as they get to know their customer base. Clients are constantly able to stay in touch through streaming conversations, blogs, etc., and as everyone knows, a happy customer that feels like they’re involved with providing positive recognition will remain loyal and route, pin, blog and tweet so that other consumers will jump on board.

 

With PR you build contacts – from other companies to print publications, etc. A great PR team builds that angle, hooks editors, and runs press releases to find your target audience. Then, they make sure that not only positive information gets out there, but they are also on hand 24/7 to make sure that negative publicity is taken care of immediately. The customers, again, have a relationship with you, which means PR can make sure that the customer service aspect of your company, which includes taking care of bad media, is always working.

 

In the end, although advertising has its benefits, it is the world of public relations that not only gives you and your company support but also – like a good team member – always watches your back!

 

www.BeFirstInc.com

BeFirst Media Group

Simplify 360

Entertainment

Top Ten DVD List for May 23, 2017

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for May 23, 2017 Get Out                https://www.amazon.com/exec/obidos/ASIN/B06WW76HBM/ref%3dnosim/thslfofire-20 Shake the Dust https://www.amazon.com/exec/obidos/ASIN/B06XRJ27W5/ref%3dnosim/thslfofire-20 My Life as a Zucchini https://www.amazon.com/exec/obidos/ASIN/B06WRTFKRY/ref%3dnosim/thslfofire-20 All Governments … [Read More its Good for You.....]

Books

Cop under Fire

  Cop under Fire Moving Beyond Hashtags of Race, Crime and Politics for a Better America by Sheriff David Clarke, Jr. with Nancy French Foreword by Sean Hannity Worthy Publishing Hardcover, $21.99 272 pages ISBN: 978-1-617-95857-1 Book Review by Kam Williams “David Clarke refuses to bow a knee to political correctness, and he refuses to give his party over to the hands of black activists whose politics would destroy America. … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Stunning Stenberg!

  Amandla Stenberg The “Everything, Everything” Interview with Kam Williams Stunning Stenberg! Amandla Stenberg first gained recognition for her role as Rue in The Hunger Games, alongside Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson. After the success of that film, Amandla earned the 2012 Teen Choice Award with Jennifer for Best Film Chemistry. She was also nominated for NAACP Image and Black Reel Awards for that … [Read More its Good for You...]

Outdoors

Five Proven Rigs for Dolphin

  Five Proven Rigs for Dolphin By Craig Lamb Dolphin, sometimes called the mahi-mahi, are one of the tastiest, sporting game fish in the sea. This species is especially fun to catch during summer, when schools of dolphin congregate around drifting objects like grass, floating debris or offshore drilling platforms. Hook up with one dolphin and others will follow your catch back to the boat. One or more larger fish might even blitz the … [Read More its Good for You...]

Sports

A Sport Where You Feel the Thrill Without Going to the Extreme

  A Sport Where You Feel the Thrill Without Going to the Extreme by Amy Lignor   There are many sports “fanatics” out there who literally dive head-first into an extreme sport in order to get their adrenaline pumping – taking on a sport that comes hand-in-hand with a monumental amount of risk. But for those who are not interested in being scared to death, yet wish to feel the thrill, data has shown that zip lining has become the … [Read More its Good for You...]

Business

The Best Car Investments of 2017…So Far

  The Best Car Investments of 2017…So Far by Amy Lignor   When the automobile industry ushered in its ‘best’ with the New Year, the rankings were released by U.S. News & World Reports, as well as other critics out there. And some have most definitely lived up to the hype. As we get ready to place the first half of 2017 behind us, and more and more buyers are looking to invest in a new automobile, it’s time to review what can … [Read More its Good for You...]

Travel

It’s Time to Travel to These Wonders of the World that May Soon Disappear

  It’s Time to Travel to These Wonders of the World that May Soon Disappear by Amy Lignor   When it comes to travel, there are many locations you and your family should take the chance to see. However, there are also a few that should be seen now, before they become listed among the “missing” Wonders of the World. It is a fact, no matter how you look at life, that the Earth is in danger when it comes to global warming, air … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]