When it Comes to Social Media: Take Advice From the Boy Scouts

   by James Moore Although it is most often associated with the Boy Scouts, their famous motto of ‘Be Prepared’, needs to be used by on and all in most every industry – especially when it comes to the digital world – this new year.   As everyone knows, 2013 went out and 2014 came […]

The Greening of the Planet Through Social Media

  by Carmen Schwartz No matter what the subject we discuss, or the century we discuss it in, humanity still strives to find a way to lessen the problems they see all around them. They want a greener world; they want to save nature, find projects that will increase energy and move away from oil […]

A Social Christmas: Watching the Tube

  by Carmen Schwartz It’s Christmas Season, for goodness sake. Of course, you’re going to gather in the room in front of the big screen and watch the game. It is an American tradition to see your favorite two teams on the gridiron before they share a turkey leg and call it a day.   […]

The Entrepreneur & The Social Media Team

    by James Moore  The entrepreneur has been around since before all of us were born. Think about it. There were most likely salesmen back in the Ice Age who went to work opening a small business that sold picks and saber-toothed tiger weaponry to the rest of the humans.   The entrepreneur is […]

Thanksgiving is a Time For Family

  by James Moore Although the headline of this article is true, when it comes to the siblings that make up the World Wide Web, niceties have kind of gone the way of the do-do.   Let’s look back… Over the course of 2013, Google+ (an engine that probably could), was awarded a silver medal […]

The Social Media Team’s Back to Basics

   by James Moore It is no wonder that small businesses are getting lost in the social media shuffle. It seems like every day new ideas, platforms, networks and more, arrive on the scene. There are companies sprouting up offering the ‘best of’ campaigns, and each CEO/owner out there is wondering what on earth they’re […]

Creative Targeting is Necessary From Your Social Media Team

by James Moore Visual, visual, visual…this is the mantra that the best social media/PR teams out there will (should) drum into the small businessman/woman’s head when talking about social media campaigns.   Hitting the right target audience is important. It is one of the most important factors with a social media campaign. But there are […]

Once a ‘Cool’ Gift to the Public Now Goes Public

  by James Moore It’s not a stretch to say that it’s been a good year for the digital age, especially recently.   Facebook can claim all-time highs; they can claim new services, new processes, and have brought ‘freshness’ to an industry that really could go stale after a while. It won’t die, of course; […]

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