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When it Comes to Social Media: Take Advice From the Boy Scouts

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   by James Moore Although it is most often associated with the Boy Scouts, their famous motto of ‘Be Prepared’, needs to be used by on and all in most every industry – especially when it comes to the digital world – this new year.   As everyone knows, 2013 went out and 2014 came […]

The Social Media Team’s Back to Basics

   by James Moore It is no wonder that small businesses are getting lost in the social media shuffle. It seems like every day new ideas, platforms, networks and more, arrive on the scene. There are companies sprouting up offering the ‘best of’ campaigns, and each CEO/owner out there is wondering what on earth they’re […]

All Hail the 21st Century ‘Geek’

  by Jame Moore Remember the days when it was ‘bad’ to be a geek? Well, in 2013, being a geek – a techno geek, actually – equals a great job; more money; and a definite place in modern social media society. Zuckerberg, Gates and Jobs might not have been the first ones asked to […]

Just the Facts: Your Target Audience May Not be on Google

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  Just the Facts: Your Target Audience May Not be on Google   The audience. Whether you’re referring to a play, a movie, a speaking event, or social media – it is that audience you have to impress, entertain, inform and basically keep as happy as possible. In the business world that audience must be able […]

First Impressions Count but Lasting Impressions Make the Brand

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  First Impressions Count but Lasting Impressions Make the Brand   The business world is built on first impressions. Whether it be the executive walking into a meeting with the right suit, tie and polished shoes in order to make his client feel comfortable; or a prospective employee writing out a resume making sure that […]

Google is Not the Internet, Have you Looked at Bing

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  Google is Not the Internet, Have you Looked at Bing   Everyone has seen the screen; the Google search bar has been the home page for many for a good, long time. You know the drill: Get up, get the cup of coffee, get ready for work, boot that computer and, ‘BAM!’ Google and […]

Public Relations is the Key to a Lasting Impression

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  Public Relations is the Key to a Lasting Impression   The business world is built on first impressions. Whether it be the executive walking into a meeting with the right suit, tie and polished shoes in order to make his client feel comfortable; or a prospective employee writing out a resume making sure that […]

The Teens Know Better Than Their Parents

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  The Teens Know Better Than Their Parents   Nope. Not kidding. In some cases, teens know a great deal more than their parental units – especially when it comes to utilizing the World Wide Web to the best of its abilities. Teens have the know-how simply because they have used the Internet constantly and […]

Sports: What Solves Everything?

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  Sports: What Solves Everything?   Ask anyone and they will have a different answer. What solves everything? Some will say Santa Claus does (although this will mostly be the ‘under five’ crowd.) The next age group – the ‘tween’ market – will say either cell phones or one hot vampire who has made their […]

Pinterest Plays Extremely Well with the ‘Big Boys’

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  Pinterest Plays Extremely Well with the ‘Big Boys’   Pinterest is still what you would call an amateur – a baby fish in a pond full of sharks. The sharks are adorned with the familiar names of Facebook, Google+, Twitter, and more. However, this little goldfish is growing by leaps and bounds, and seems […]