Google+

Stats Peak for Florida’s Historic Coast!

Latest figures on occupancy and hotel revenues show a peak of tourist interest in Florida’s Historic Coast.

The St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau (VCB) announced today that January occupancy and hotel revenue rates have reached their highest point since pre-recession 2008.

The January 2012 report from Smith Travel Research (STR), a private company that tracks supply and demand data for the hotel industry and provides market share trend analysis, indicates that in January 2012, lodging properties on Florida’s Historic Coast generated 18.7% more revenue than January 2011, plus January 2012 hotel room occupancy was 14.5% more than last year.  The average daily rate paid for overnight accommodations in the destination also increased by 3.7% during the month – the twelfth-consecutive month this important measurement of occupation demand has shown an increase.  This double-digit increase compounded last January’s strong increases over the same month in 2010.

“The lodging industry and VCB Team continued to pile on the growth in January with numbers not seen since January 2008, before the recession took hold. ,” said Richard Goldman, Executive Director of the VCB.  “We need to build on this growth as we approach spring 2012 especially due to the fact that pundits are warning gas prices could slow the growth of tourism business during  business”.

This information follows the December 2011 STR report which showed that for the entire year, Florida’s Historic Coast lodging properties experienced a 3.2% increase in hotel occupancy, a 4.1% increase in average daily rates, a 7.4% increase in revenue per available room, a 2.5% increase in rooms sold and a 6.7% increase in revenue over the previous year.

“It is a great tribute to our lodging professionals and our VCB Team that December 2011 saw a return to our historic highs. There is still much to do, but it was rewarding to end the year with 12-month occupancy and lodging revenue not seen since the heady days of 2007 and 2008.” said Goldman.

It is believed that a recovering economy, targeted advertising initiatives, enhanced national news coverage, and, of course, an improved destination contributed to the successful recovery and growth of the tourism industry in St. Augustine, Ponte Vedra & The Beaches.

Located midway between Daytona Beach and Jacksonville, Florida’s Historic Coast includes historic St. Augustine, the outstanding golf and seaside elegance of Ponte Vedra, 42 miles of pristine, Atlantic beaches – the same beaches that greeted Ponce de Leon in 1513 when he discovered and named La Florida, an area whose boundaries encompassed what would later become the eastern United States. For more information on events, activities, holiday getaway and vacation opportunities in St. Augustine, Ponte Vedra & The Beaches, go to the Visitors and Convention Bureau website at www.FloridasHistoricCoast.com, become a fan on Facebook or call 1.800.653.2489.

CONTACT

Barbara Golden, Communications Manager
BGolden@FloridasHistoricCoast.com
904-209-4425 St. Augustine, Ponte Vedra & The Beaches
Visitors & Convention Bureau
29 Old Mission Avenue, St. Augustine, FL 32084

REQUEST INFORMATION

Entertainment

Franchise Reboot Revolves around Road Trip from Hell

  Diary of a Wimpy Kid: The Long Haul Blu-ray Review by Kam Williams Franchise Reboot Revolves around Road Trip from Hell  According to Murphy's Law, "Anything that can go wrong, will go wrong." And Diary of a Wimpy Kid: The Long Haul provides cinematic support for that pessimistic principle. For, this kitchen sink comedy relies on the domino effect to exacerbate the ever-mounting misfortunes visited upon the beleaguered Heffley family … [Read More its Good for You.....]

Lifestyle

The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo

  The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo by Amy Lignor   Each and every year the Wildlife Conservation Expo is held to address situations out there that are harming our world and its animal inhabitants. This time around, WCN’s annual Fall Wildlife Conservation Expo in October, will be focusing on various issues, but it is the King of the Jungle who will be taking center stage. For those who are … [Read More its Good for You...]

Outdoors

Hit the Wrecks and Rigs for Summertime Cobia

  Hit the Wrecks and Rigs for Summertime Cobia By Craig Lamb Cobia, ling or lemonfish. From the Gulf Coast of Texas far up the Atlantic Coast into the Carolinas, Rachycentron canadum is highly valued as a prized fighter and epicurean's delight. Tasty and sporting, the fish is fun to catch, and summertime is a great time to land a trophy. Do that by searching for big fish over the wrecks, reefs and other bottom irregularities. If you are … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On the same day, fans of Oregon State and Colorado State will see an active match-up, and Portland … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness stunning landscapes, mixed with amazing history, while dining on acclaimed regional cuisine and … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance your home, you need to do it ASAP. If choosing to wait too much longer, homeowners across the … [Read More its Good for You.....]

Business

Umbrella Insurance: The Safety Net You Need

  Umbrella Insurance: The Safety Net You Need by Amy Lignor   The realm of insurance is just about the most difficult maze to get through. Each and every day it seems the financial and insurance industries are changing. What is not changing, however, is the fact that lawsuits fill up the courts more and more – lawsuits that award cash to third parties even if you don’t happen to have that cash saved. More and more, the words “umbrella … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period represented a window of opportunity for African-Americans... Many [Black] political leaders emerged … [Read More its Good for You...]