Google+

Social Media Paths

Each and every day companies begin their plan to open their business and reach out to the national and global consumer in order to build their brand. They research, hire a social media team that knows the business inside and out, and they deploy their social media marketing efforts that they’ve worked so diligently putting together. Marketing, customer service, everything needs to be in place for the ‘grand opening,’ so to speak, but it is the PR side of things that leads directly into the social media world – for better or for worse.

Being more social is still new territory to explore for companies like this, not to mention the fact that the way search engines, networks, platforms, etc., change every day, there is a constant need to stay up on the new information. This is a challenge for both business and PR team, especially since many of these advertising and marketing businesses added the title, ‘social media expert’, to their resumes and websites even though they do not necessarily BeFirst Media Group Hexhave that expertise. And without that expertise, situations can go from chaotic to even dangerous on both a company, as well as national level.

Everyone knows about the Associated Press – the reliable, credible and always accurate company – being a victim to a hacker or hackers who literally have their own experience. Hacking into the AP Twitter account, as well as the Twitter accounts for TV programs “60 Minutes” and “48 Hours” caused quite a scare. In the AP incident, the actual national infrastructure took a hit when people immediately began selling off their stock, causing the Dow Jones to plummet in record time.

These are big guns, so how exactly could a much smaller social media account be protected? A business’s website, their blog, everything that wraps around increasing their ROI and becoming a success is at risk to a hacker, but there are things that can be done in order to keep safety a number one priority.

A social media team will recommend a business get an anti-virus protection program which, oddly enough, many people still don’t have. In addition, when it comes to all those perhaps annoying messages that appear on your computer screen telling you that it needs to update, you must do it; ignoring them or saying ‘remind me later’ is not a good way to ensure protection. Last, and this seems like such a silly thing to say, but passwords need to be major passwords. They need to be confusing, like an encryption code. Using you last name and the date, or Fido because he’s the family dog, makes it unbelievably simple for someone to get in. We’re not talking about spam, or receiving those letters telling you that you won the lotto – these are not the most annoying things you would have to deal with in a hacking fiasco. Financial information, campaigns, everything that is a part of your company that expresses credibility and reliability to the consumer can be damaged by a hacker so quickly, that your company and brand can be destroyed by a stranger who decided to mark you and circulate information that simply isn’t true.

There are already new laws being presented on state government and federal levels that will focus on privacy, especially since social media is growing so large that it will literally become the only way to market in the future. The legislation will involve everyone from company employees using the company email to send private messages to allowing employers to look at public postings.

Authenticity and trust are major issues in the world of social media. The PR team that a company hires must not only be experts at what they say they are experts at, but they also must be the type of team that promotes brand advocates. Companies must engage with their audience and develop online relationships, so having to worry about whether or not one of those customers happens to be someone who is looking at doing a bit of hacking on the side is a waste of time and resources.

Word of mouth advertising is so important, and that word of mouth is not only given at the local grocery store anymore; it is also all about spreading the news, praise and recommendations that a new brand on the market is the best of the best and everyone should try it. Working so hard over so many months and perhaps years to offer your company’s products and services in the best light becomes hideous if someone has the power to take you down in seconds all because the small steps weren’t taken to protect and secure your electronics.

Stay alert. Always remember that when you’re creating amazing ideas, they’re creating a way to destroy them. Make sure the social media/PR team you hire has the expertise to stop the bad guys in their tracks.

www.BeFirstInc.com

Simplify 360

Simplify360 Banner300_250

 

Entertainment

medical-simulation-top-10-400.jpg

Top Ten DVD List for September 30, 2014

This Week’s DVD Releases by Kam Williams   Top Ten DVD List for September 30, 2014   Chef http://www.amazon.com/exec/obidos/ASIN/B00KQTHKQC/ref%3dnosim/thslfofire-20   Agatha Christie’s Marple: Series Six http://www.amazon.com/exec/obidos/ASIN/B00GWXI2MC/ref%3dnosim/thslfofire-20   Daniel Boone: The Complete … [Read More its Good for You.....]

Books

51tTKWDXC0L.jpg

How the Poor Can Save Capitalism

How the Poor Can Save Capitalism Rebuilding the Path to the Middle Class by John Hope Bryant Foreword by Ambassador Andrew Young Berrett-Koehler Publishers                                                                   Hardcover, $24.95                                                       174 pages ISBN: 978-1-4696-1800-5 Book Review by Kam Williams   “This book is about saving America and returning her to her original … [Read More its Good for You...]

Art

Photo by MA's Dent. Model: Safina Lenay

Mythica Post: Are You All Alone?

Recently I made a discovery that the reason it feels that I have been swimming against the current all by myself trying to figure out what’s wrong is because I am in a vast sea of people who are all around me thinking the same thing. Haven’t you felt it too? Some strange inertia holding you back from that next realization that will give you the breakthrough financially? in your relationship, in your self worth and value? in meaningful work? … [Read More its Good For You...]

Real Estate

Land to Table: California Grass-Fed & Grass-Finished Beef

  Land to Table: California Grass-Fed & Grass-Finished Beef   The Piedra Blanca Rancho lords over the Pacific roughly halfway between San Francisco and Los Angeles. Grassland, native oaks, and chaparral cover its gentle slopes. Coastal prairie extends from the foothills to the cliffs above San Simeon Bay. Rainfall runs up to 20 inches at sea level, and as much as 40 inches at higher elevations. Streams flow year-round … [Read More its Good for You.....]

Lifestyle

Copyright-2011-Rick-Smolan-Against-All-Odds-Productions-14.jpg

Joy Luck Amy

Amy Tan “The Boomer List” Interview with Kam Williams Joy Luck Amy   Born in Oakland, California on February 19, 1952 to immigrant parents from China, Amy Tan is an award-winning writer whose novel, The Joy Luck Club, was translated into 35 languages and adapted into a hit feature film. She resisted her mother’s pressure to become a doctor and concert pianist. Instead, Amy chose to write fiction. Besides The Joy Luck Club, she is … [Read More its Good for You...]

Outdoors

Propel.jpg

Yamaha Introduces New Props and Smoother Shifting to Midrange Outboards

  Yamaha Introduces New Props and Smoother Shifting to Midrange Outboards Capt. Ted Lund   Known for manufacturing some of the smoothest running, shifting and quietest outboards on the market, Yamaha’s midrange motors just got a little smoother and quieter thanks to a new series of hi-tech, hi-performance aluminum propellers. Specifically designed for outboards ranging from 70- to 115-hp,Talon aluminum props feature … [Read More its Good for You...]

Sports

no-1.jpg

The Answer is…No

The Answer is…No ~ Amy Lignor   Of course it matters if fans watch football games. However, no matter how you look at it, the fans are never going to stop. Football is here to stay. It is the most beloved game in the United States, and bad headlines are not going to make it extinct. The jerseys are all out there, the families head out to the stadium, paint their faces, wear cheese on their heads, and even cheer for the ones who throw … [Read More its Good for You...]

Business

Mythica on a Fracking Tour at Noble energy

Mythica Blog: What the Frack is going on!?!?!

Recently I was invited by a friend of mine who is a photographer for the oil and gas industry to go on a tour of a Colorado local energy company, Noble Energy. I went because I am the idiot who likes to hear both sides of a story. I'd also prefer to know something first hand than hearsay. So I went to learn about Fracking. I went on this tour with the same basic knowledge that most of the people I know have about Fracking. 1. Fracking is … [Read More its Good for You...]

Travel

Bad-Lands-TrekinGear.com-Road-Trekin-Adventures-content-Marketing-Trekking-Gear-300x201.jpg

The Mystery & Myths of the Badlands

  The Mystery & Myths of the Badlands   Badlands National Park is not only one of the most amazing scenic spots in the world, but it is also one of the most eccentric. That area is a type of other-worldly experience, as if the land holds mysteries and myths hidden deep within the buttes. The high rock formations seem to dare and challenge you to reach the top; perhaps climb as far and fast as you can in order to meet the … [Read More its Good for You...]

Green Living

A-Human-Pyramid-of-Devotion.jpg

‘Love Thy Neighbor’ will be Tested

‘Love Thy Neighbor’ will be Tested ~ Samantha Lewis According to reports collected, it was between 1820 and 1830 that the United States passed over the 10,000,000 point in human population. Makes you want to get out those colonial woodworking tools and candlelit lanterns, doesn’t it? And that was just the U.S.; the rest of the world is not included in these figures.   When it comes to the ‘increasing’ of human population as it … [Read More its Good for You...]