Google+

Social Media Paths

Each and every day companies begin their plan to open their business and reach out to the national and global consumer in order to build their brand. They research, hire a social media team that knows the business inside and out, and they deploy their social media marketing efforts that they’ve worked so diligently putting together. Marketing, customer service, everything needs to be in place for the ‘grand opening,’ so to speak, but it is the PR side of things that leads directly into the social media world – for better or for worse.

Being more social is still new territory to explore for companies like this, not to mention the fact that the way search engines, networks, platforms, etc., change every day, there is a constant need to stay up on the new information. This is a challenge for both business and PR team, especially since many of these advertising and marketing businesses added the title, ‘social media expert’, to their resumes and websites even though they do not necessarily BeFirst Media Group Hexhave that expertise. And without that expertise, situations can go from chaotic to even dangerous on both a company, as well as national level.

Everyone knows about the Associated Press – the reliable, credible and always accurate company – being a victim to a hacker or hackers who literally have their own experience. Hacking into the AP Twitter account, as well as the Twitter accounts for TV programs “60 Minutes” and “48 Hours” caused quite a scare. In the AP incident, the actual national infrastructure took a hit when people immediately began selling off their stock, causing the Dow Jones to plummet in record time.

These are big guns, so how exactly could a much smaller social media account be protected? A business’s website, their blog, everything that wraps around increasing their ROI and becoming a success is at risk to a hacker, but there are things that can be done in order to keep safety a number one priority.

A social media team will recommend a business get an anti-virus protection program which, oddly enough, many people still don’t have. In addition, when it comes to all those perhaps annoying messages that appear on your computer screen telling you that it needs to update, you must do it; ignoring them or saying ‘remind me later’ is not a good way to ensure protection. Last, and this seems like such a silly thing to say, but passwords need to be major passwords. They need to be confusing, like an encryption code. Using you last name and the date, or Fido because he’s the family dog, makes it unbelievably simple for someone to get in. We’re not talking about spam, or receiving those letters telling you that you won the lotto – these are not the most annoying things you would have to deal with in a hacking fiasco. Financial information, campaigns, everything that is a part of your company that expresses credibility and reliability to the consumer can be damaged by a hacker so quickly, that your company and brand can be destroyed by a stranger who decided to mark you and circulate information that simply isn’t true.

There are already new laws being presented on state government and federal levels that will focus on privacy, especially since social media is growing so large that it will literally become the only way to market in the future. The legislation will involve everyone from company employees using the company email to send private messages to allowing employers to look at public postings.

Authenticity and trust are major issues in the world of social media. The PR team that a company hires must not only be experts at what they say they are experts at, but they also must be the type of team that promotes brand advocates. Companies must engage with their audience and develop online relationships, so having to worry about whether or not one of those customers happens to be someone who is looking at doing a bit of hacking on the side is a waste of time and resources.

Word of mouth advertising is so important, and that word of mouth is not only given at the local grocery store anymore; it is also all about spreading the news, praise and recommendations that a new brand on the market is the best of the best and everyone should try it. Working so hard over so many months and perhaps years to offer your company’s products and services in the best light becomes hideous if someone has the power to take you down in seconds all because the small steps weren’t taken to protect and secure your electronics.

Stay alert. Always remember that when you’re creating amazing ideas, they’re creating a way to destroy them. Make sure the social media/PR team you hire has the expertise to stop the bad guys in their tracks.

www.BeFirstInc.com

Simplify 360

Simplify360 Banner300_250

 

Entertainment

Is Donald Trump Afraid of the Dark?

  Is Donald Trump Afraid of the Dark? GREG PALAST’S “THE BEST DEMOCRACY MONEY CAN BUY: A Tale of Billionaires and Ballot Bandits”    WHO:  Greg Palast, Rolling Stone/BBC investigative reporter films a real, live detective thriller about the upcoming theft of the 2016 election and the hunt for billionaires behind it.   With Shailene Woodley, Willie Nelson, Rosario Dawson, Ed Asner and Robert F. Kennedy with … [Read More its Good for You.....]

Books

CELEBRITY JOURNALIST PENS NEW MURDER MYSTERY

  CELEBRITY JOURNALIST PENS NEW MURDER MYSTERY "ONE LAST DEADLY PLAY"     "In her second novel, Flo Anthony perfectly captures the scene from New York to Las Vegas, Los Angeles and Miami, as Valerie and Rome come up against murder, kidnapping plots and enough family intrigue to make the Lyons from "Empire" seem more like pussy cats than kings of the jungle."Required Reading by Billy HellerThe New York Post    Almost two years have passed … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Rappin’ with “The Dude”

    Jeff Bridges The “Hell or High Water” Interview with Kam Williams Rappin' with "The Dude" One of Hollywood’s most successful actors and a six-time Academy Award-nominee, Jeff Bridges performance in Crazy Heart as Bad Blake, the down-on-his-luck, alcoholic country music singer at the center of the drama, deservedly garnered the iconic performer an Oscar in the Best Lead Actor category. The performance also earned him a  Golden … [Read More its Good for You...]

Outdoors

280CC Adventure by Tidewater is Turning Heads in the Bluewater World

  280CC Adventure by Tidewater is Turning Heads in the Bluewater World by Ted Lund More and more fishermen are learning that center consoles can really excel in offshore bluewater fishing, and with boats like the 280CC Adventure taking to the marketplace, that's really no surprise.   This is a true bluewater center console fishing machine that can get anglers to the grounds and back in comfort, even when the weather … [Read More its Good for You...]

Sports

Get Ready for Football!

  Get Ready for Football! by Amy Lignor   There is a time every year where suddenly the sports news gets far more interesting. No. I’m not talking about the Olympics. Thus far the only thing anyone wants to hear about where Rio is concerned is a virus. What I speak of is that familiar smell of pigskin wafting in the air. The time when the (no offense) more boring sports exit the headlines to make way for the one sport that boasts … [Read More its Good for You...]

Business

Calling All Entrepreneurs: Creating “Buzz” For Your Brands

  Calling All Entrepreneurs: Creating “Buzz” For Your Brands by Amy Lignor   This is 2016. This is an election year. “Shark Tank” is a top show on television. And more than ever people want to be entrepreneurs; be in business for themselves and make some money. But even after all this time in the computer-age, entrepreneurs are finding it difficult to see the ‘niches’ they can get into to build their brand so that all consumers know … [Read More its Good for You...]

Travel

Visit the Most Beautiful Nature Locales in the Country

  Visit the Most Beautiful Nature Locales in the Country by Amy Lignor   Wildlife habitat gardens are being created in a variety of locations, in a variety of sizes. There are even those that are funded by some large names and organizations, who are calling out to tourists across the globe to come visit and see what great things are being done to sustain and increase the wildlife community.   These are places that the National … [Read More its Good for You...]

Green Living

Communities Communing: Building a Certified Wildlife Habitat

  Communities Communing: Building a Certified Wildlife Habitat by Amy Lignor   Everyone knows, whether “green” minded or not, that human activity, such as building homes, has brought harm to wildlife. The more the country expands, the smaller the wildlife areas become, ever- shrinking until there will be none left whatsoever for the animals to call home.   However, with the National Wildlife Federation’s help, more and … [Read More its Good for You...]