Google+

Social Media Paths

Each and every day companies begin their plan to open their business and reach out to the national and global consumer in order to build their brand. They research, hire a social media team that knows the business inside and out, and they deploy their social media marketing efforts that they’ve worked so diligently putting together. Marketing, customer service, everything needs to be in place for the ‘grand opening,’ so to speak, but it is the PR side of things that leads directly into the social media world – for better or for worse.

Being more social is still new territory to explore for companies like this, not to mention the fact that the way search engines, networks, platforms, etc., change every day, there is a constant need to stay up on the new information. This is a challenge for both business and PR team, especially since many of these advertising and marketing businesses added the title, ‘social media expert’, to their resumes and websites even though they do not necessarily BeFirst Media Group Hexhave that expertise. And without that expertise, situations can go from chaotic to even dangerous on both a company, as well as national level.

Everyone knows about the Associated Press – the reliable, credible and always accurate company – being a victim to a hacker or hackers who literally have their own experience. Hacking into the AP Twitter account, as well as the Twitter accounts for TV programs “60 Minutes” and “48 Hours” caused quite a scare. In the AP incident, the actual national infrastructure took a hit when people immediately began selling off their stock, causing the Dow Jones to plummet in record time.

These are big guns, so how exactly could a much smaller social media account be protected? A business’s website, their blog, everything that wraps around increasing their ROI and becoming a success is at risk to a hacker, but there are things that can be done in order to keep safety a number one priority.

A social media team will recommend a business get an anti-virus protection program which, oddly enough, many people still don’t have. In addition, when it comes to all those perhaps annoying messages that appear on your computer screen telling you that it needs to update, you must do it; ignoring them or saying ‘remind me later’ is not a good way to ensure protection. Last, and this seems like such a silly thing to say, but passwords need to be major passwords. They need to be confusing, like an encryption code. Using you last name and the date, or Fido because he’s the family dog, makes it unbelievably simple for someone to get in. We’re not talking about spam, or receiving those letters telling you that you won the lotto – these are not the most annoying things you would have to deal with in a hacking fiasco. Financial information, campaigns, everything that is a part of your company that expresses credibility and reliability to the consumer can be damaged by a hacker so quickly, that your company and brand can be destroyed by a stranger who decided to mark you and circulate information that simply isn’t true.

There are already new laws being presented on state government and federal levels that will focus on privacy, especially since social media is growing so large that it will literally become the only way to market in the future. The legislation will involve everyone from company employees using the company email to send private messages to allowing employers to look at public postings.

Authenticity and trust are major issues in the world of social media. The PR team that a company hires must not only be experts at what they say they are experts at, but they also must be the type of team that promotes brand advocates. Companies must engage with their audience and develop online relationships, so having to worry about whether or not one of those customers happens to be someone who is looking at doing a bit of hacking on the side is a waste of time and resources.

Word of mouth advertising is so important, and that word of mouth is not only given at the local grocery store anymore; it is also all about spreading the news, praise and recommendations that a new brand on the market is the best of the best and everyone should try it. Working so hard over so many months and perhaps years to offer your company’s products and services in the best light becomes hideous if someone has the power to take you down in seconds all because the small steps weren’t taken to protect and secure your electronics.

Stay alert. Always remember that when you’re creating amazing ideas, they’re creating a way to destroy them. Make sure the social media/PR team you hire has the expertise to stop the bad guys in their tracks.

www.BeFirstInc.com

Simplify 360

Simplify360 Banner300_250

 

Entertainment

Blake Lively Shines as Surfer Stranded in Shark-Infested Waters

  The Shallows Blu-ray Review by Kam Williams Blake Lively Shines as Surfer Stranded in Shark-Infested Waters Nancy Adams (Blake Lively) was so shaken by her mother's (Janelle Bailey) untimely death that she's dropped out of med school. In order to feel closer to her dearly departed mom, she's decided to vacation at the same exotic Mexican retreat where she was reportedly conceived back in 1991. An avid surfer, she also plans to search … [Read More its Good for You.....]

Books

Keep Walking in Prayer… Until You Can\’t Come Back

  Keep Walking in Prayer... Until You Can't Come Back by Reverend Dorothy Scott Boulware Xulon Press Paperback, $10.99 104 pages ISBN: 978-1-4984-7454-2 Book Review by Kam Williams “By way of introduction, I'm a Baptist Methodist Pentecostal Evangelical non-denominational retired pastor, retired newspaper editor, former minister of music, former fingerprint technician, wife of 47 years, mother of four, grandmother of five, … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Jahking and I!

  Jahking Guillory The “Kicks” Interview with Kam Williams Jahking and I! An undeniable young talent on the rise, actor and rapper Jahking Guillory is already a veteran in the entertainment business at the age of 14. Born and raised in Long Beach California, ‘King’ started pursuing his dream at 9 years-old, landing jobs in national commercials, music videos and national print campaigns. Graduating to larger roles in film and TV, 'King … [Read More its Good for You...]

Outdoors

230 LXF from Tidewater Packs A Punch in a Small Package

  230 LXF from Tidewater Packs A Punch in a Small Package By Ted Lund Are you looking for a family-friendly center console that’s got the luxury of a larger boat in a smaller package? Then look no further than the 230 LXF from Tidewater. The 23-foot, center console has the same features as the rest its large LXF brothers, including comfortable full upholstery, stainless steel cup holders. And a newly-designed console with glove box and … [Read More its Good for You...]

Sports

The Season Begins

  The Season Begins by Amy Lignor   Yes, it’s finally time to get down to some real business when it comes to the world of sports. (No offense to Serena at the U.S. Open, but her constant winning is not exactly new.) All this rain across the country has assured that lawns will be overgrown come Monday morning, unless citizens decide to use Saturday to mow. Why is that? Because football is back and Sundays are no longer “nothing to … [Read More its Good for You...]

Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

  Vacation Time Has Turned “Spooky” by Amy Lignor   Myths and legends, both spooky and surreal, are becoming the subject of many books and newspaper articles lately. And the location of many, oddly enough, happen to be in the Southwest. It used to be that a nice white sandy beach was the one place we yearned to go on vacation to get away from it all. Now, however, people are searching for places to travel where legends still exist, and … [Read More its Good for You...]

Green Living

Doing Our Part

  Doing Our Part by Amy Lignor   There are books being published as of late – wonderful books telling the stories of amazing wildlife rescues, as well as neighborhoods and communities across the U.S. that have taken on projects to save the wildlife in their own surrounding areas.   We always talk about these “success stories,” yet never actually give information on exactly how these “problems” turned into “victories.” … [Read More its Good for You...]