21st Century Businesses KNOW That Social Media is the “Bottom Line”
Be First, Inc. is the social media team that businesses are choosing because of their knowledge and skill when it comes to brand management and being able to offer the right help when it comes to building a client list – not to mention the added ability of being able to monitor your company 24/7 (including your competitors) in order to increase your company’s ROI. In fact, Be First is the necessary ‘bottom line’ to making a company successful.
This week a series of articles introduce the various forms of digital marketing and advertising that is a necessity in 2012 to increase revenue. From online interactive ads to viral videos to the huge explosion of mobile apps and mobile advertising, social media and digital marketing has allowed corporations to become ‘fresh’ and new, and has allowed the newest companies in all industries to make a name for themselves and their brand.
Digital marketing and the power it provides, is something that any social media team knows all about. Many companies are still struggling to understand every facet from banner advertising to search engine optimization, yet what they need to learn is that a social media team must be brought on board that knows the basic fact that there is far more to digital marketing than meets the eye. From blogging to pod casting to voice broadcasts; video streams to instant messaging – digital marketing is an ocean of information that a business owner must be walked through from start to finish.
The words “traditional marketing” have clearly been going out the window for quite a while now. With the exception of the hit TV show, Mad Men, traditional marketing and advertising are no longer even on the company plan to brand themselves and their products. Billboards, print ads – these types of ‘dinosaur advertising’ have one thing that’s clearly lacking in this fast-paced world, and that is the ability to immediately know what consumers out there are thinking about and talking about when it comes to their company, their products and, most of all, what their competitors are up to. In other words, in this day and age, data and analysis are needed in order to show you exactly what your ads are doing out there in cyberspace.
Digital marketing centers are found all over the Internet. This has become THE best and only way of communication. Even when you look at magazines, more and more people are reading them online and not paying money for the ‘hard copy.’ Therefore, your stunning piece of advertising is more readily seen on the Internet than it will ever be on the actual pages of an advertising vehicle you used to utilize.
Reports may seem like a boring way to introduce companies to digital marketing, but reports are the truest way of data collection and being able to show clients everything from who’s reading what to who likes what. Even the negative comments are necessary to report in order for a company to see the issue quickly, identify problems, and fix them all as fast as possible.
Not only that, but when a company goes sees that digital marketing and data collection are THE ways to go about increasing their ROI, then they also see that these database-driven online distribution channels are extremely cost-effective. Billions of marketing dollars that were spent on traditional marketing has shifted to digital marketing campaigns, and companies are saving money and building their client lists faster.
You have to build a database of customers or potential customers as fast as possible. Solution: Digital Marketing. You need to find out how those customers prefer to be reached. Solution: Digital Marketing. And so on and so on. Companies need to understand the bottom line so that market share can increase, operational efficiencies can grow and automated marketing can be used in order to increase sales.
Digital marketing is the biggest door that must be walked through when it comes to your bottom line, and the Be First Social Media team can walk you across that threshold and help your company become number one in your industry!
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