Google+

Social Media, Do you Know How to Sift Through It?

I am not trying to sound simplistic here but at the end of the day it’s still all about putting out content and managing relationships. Putting out content only really matters when there are people interested in reading it. Building a network of followers on any of the platforms takes time. It’s no different than joining a new social club in your own town, or networking group. When you are the new person, it takes time for people to know, like and trust you. People just don’t throw money and contacts at you because it’s you.
Social Media “Experts” per se know how it all works and can tell you how to do it. Most small companies just do not have the resources to grow a decent sized network that’s going to mean anything. What can you do with 100 or even 1000 Twitter followers? Not much. The fact remains that growing a decent sized network takes time and money. Getting advice on how to do it, if you don’t have the resources or are not willing to spend for them is pretty pointless. Building social media networks can be done for a number of reasons; branding, customer feedback, networking, public relations, etc. Any one who claims to be a social media expert or consultant should at the very least be able to come up with a viable strategy for a company. These can vary widely depending on what the enterprise does and who the company caters to.
No one should rely on any type of “consultant” without knowing enough to know whether they are indeed getting good advice and counsel. For many business owners that is not always easy to do. Asking for good references and a track record can really help separate those who bring value to the table from those that are just trying to get into your pocket without delivering any value.
There seems to a trend toward companies that not only know what to do but actually do it. I have found some good companies with large Twitter followings (over 500K) and a good network of sites that get a lot of page views as well as a lot of followers on all the big social sites. They offer a service of what amounts to be outsourced social marketing and blended PR. Because of the size of their network they get a lot more interest than I could possibly get for my clients if they were starting from scratch or trying to manage their own followings by themselves.
At the end of the day it’s about exposure and who can legitimately help you get it. With all that’s going on web-wise, it’s almost impossible to stay on top of it all without some help. The key is finding help that is competent and reliable.

Entertainment

Spectacular Disaster Flick Depicts Real-Life Events Surrounding BP Oil Spill

  Deepwater Horizon Film Review by Kam Williams Spectacular Disaster Flick Depicts Real-Life Events Surrounding BP Oil Spill On April 20, 2010, the Deepwater Horizon drilling rig, located 41 miles off the coast of Louisiana, exploded when high-pressure methane gas blew out the drill pipe. 11 members of the crew perished in the ensuing fiery inferno which engulfed the platform. The accident also caused the worst oil spill in U.S. … [Read More its Good for You.....]

Books

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Outdoors

Apex Gear ACCU•STRIKE XS Series Bow Sights

  Apex Gear ACCU•STRIKE XS Series Bow Sights By Brad Fenson As an avid bowhunter, I’m always looking for a sight to not only help me acquire a target accurately and quickly but provide adjustability while being lightweight. It might be a lot to ask for but with a wide array of hunting situations, you have to be selective in your equipment to ensure you are always successful in the long run. The Apex Gear ACCU•STRIKE™ XS was … [Read More its Good for You...]

Sports

There Are Superheroes Among Us

  There Are Superheroes Among Us by Amy Lignor   This story truly proves that a superhero does not require a cape, tights, or the ability to fly. In a world where all headlines seem to be centered around who shot who, who is being put upon, who’s “getting away with it” – all the way to who is getting divorced and who may or may not be kneeling at NFL games – negative stories seem to be the only ones covered anymore by the media. … [Read More its Good for You...]

Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

  Vacation Time Has Turned “Spooky” by Amy Lignor   Myths and legends, both spooky and surreal, are becoming the subject of many books and newspaper articles lately. And the location of many, oddly enough, happen to be in the Southwest. It used to be that a nice white sandy beach was the one place we yearned to go on vacation to get away from it all. Now, however, people are searching for places to travel where legends still exist, and … [Read More its Good for You...]

Green Living

Doing Our Part

  Doing Our Part by Amy Lignor   There are books being published as of late – wonderful books telling the stories of amazing wildlife rescues, as well as neighborhoods and communities across the U.S. that have taken on projects to save the wildlife in their own surrounding areas.   We always talk about these “success stories,” yet never actually give information on exactly how these “problems” turned into “victories.” … [Read More its Good for You...]