Google+

Social Media, Do you Know How to Sift Through It?

I am not trying to sound simplistic here but at the end of the day it’s still all about putting out content and managing relationships. Putting out content only really matters when there are people interested in reading it. Building a network of followers on any of the platforms takes time. It’s no different than joining a new social club in your own town, or networking group. When you are the new person, it takes time for people to know, like and trust you. People just don’t throw money and contacts at you because it’s you.
Social Media “Experts” per se know how it all works and can tell you how to do it. Most small companies just do not have the resources to grow a decent sized network that’s going to mean anything. What can you do with 100 or even 1000 Twitter followers? Not much. The fact remains that growing a decent sized network takes time and money. Getting advice on how to do it, if you don’t have the resources or are not willing to spend for them is pretty pointless. Building social media networks can be done for a number of reasons; branding, customer feedback, networking, public relations, etc. Any one who claims to be a social media expert or consultant should at the very least be able to come up with a viable strategy for a company. These can vary widely depending on what the enterprise does and who the company caters to.
No one should rely on any type of “consultant” without knowing enough to know whether they are indeed getting good advice and counsel. For many business owners that is not always easy to do. Asking for good references and a track record can really help separate those who bring value to the table from those that are just trying to get into your pocket without delivering any value.
There seems to a trend toward companies that not only know what to do but actually do it. I have found some good companies with large Twitter followings (over 500K) and a good network of sites that get a lot of page views as well as a lot of followers on all the big social sites. They offer a service of what amounts to be outsourced social marketing and blended PR. Because of the size of their network they get a lot more interest than I could possibly get for my clients if they were starting from scratch or trying to manage their own followings by themselves.
At the end of the day it’s about exposure and who can legitimately help you get it. With all that’s going on web-wise, it’s almost impossible to stay on top of it all without some help. The key is finding help that is competent and reliable.

Entertainment

Prodigal Daughter Tries to Reconcile with Estranged Dad in Haunting Parable of Biblical Proportions

  The Levelling Film Review by Kam Williams Prodigal Daughter Tries to Reconcile with Estranged Dad in Haunting Parable of Biblical Proportions It's not very clear whether Harry Catto's (Joe Blakemore) death was a murder or a suicide. One thing's for certain, though. It wasn't merely a mishap, because nobody accidentally sticks a gun in his own mouth and pulls the trigger. The cops suspect that he killed himself, but his father (David … [Read More its Good for You.....]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the African-Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

2017 Hobbies That Bring You Serenity

  2017 Hobbies That Bring You Serenity by Amy Lignor   Origami. Memory albums. Quilting. What do these have in common? Well, at one point or another in time, they have represented the “hottest” hobbies in the United States. Taking up hobbies are not only a fun thing to do for the “artistic/creative” type, but they also help to reduce stress. Even the AMA has cited the fact that taking up a hobby can produce a calming environment … [Read More its Good for You...]

Outdoors

Lowrance Continues to Dominate After 60 Years

  Lowrance Continues to Dominate After 60 Years  For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin? Founded by Darrell J. Lowrance, the company revolutionized the fishing industry with the design and manufacture of the original FISH LO-K-TOR – the … [Read More its Good for You...]

Sports

Will NASCAR Theatrics Bring Back Viewers?

  Will NASCAR Theatrics Bring Back Viewers? by Amy Lignor   For any of the millions who once watched ABC’s Wide World of Sports and heard the words “the thrill of victory and the agony of defeat,” they remember the footage of a skier’s crash when it came to the “agony” side of things. Everyone knew that sight was a fact – a video that was absolutely real. Nowadays, however, it seems that more and more sports are “making up” shots that … [Read More its Good for You...]

Business

How Are Retail Sales in 2017?

  How Are Retail Sales in 2017? E-Commerce Reigns by Amy Lignor   Despite consumer uncertainty, as well as a very sluggish beginning to 2017, the U.S. retail sales industry is projected to increase 4% this year. Headlines show that many retailers and companies posted “soft” holiday sales to end 2016, which caused some notable retailers to either cut jobs or close stores as a result. However, when it comes to 2017, the National … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor   We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy these jaw-dropping wonders. However, whether you are a backpacker looking to “become a … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]