Google+

Social Media, Do you Know How to Sift Through It?

I am not trying to sound simplistic here but at the end of the day it’s still all about putting out content and managing relationships. Putting out content only really matters when there are people interested in reading it. Building a network of followers on any of the platforms takes time. It’s no different than joining a new social club in your own town, or networking group. When you are the new person, it takes time for people to know, like and trust you. People just don’t throw money and contacts at you because it’s you.
Social Media “Experts” per se know how it all works and can tell you how to do it. Most small companies just do not have the resources to grow a decent sized network that’s going to mean anything. What can you do with 100 or even 1000 Twitter followers? Not much. The fact remains that growing a decent sized network takes time and money. Getting advice on how to do it, if you don’t have the resources or are not willing to spend for them is pretty pointless. Building social media networks can be done for a number of reasons; branding, customer feedback, networking, public relations, etc. Any one who claims to be a social media expert or consultant should at the very least be able to come up with a viable strategy for a company. These can vary widely depending on what the enterprise does and who the company caters to.
No one should rely on any type of “consultant” without knowing enough to know whether they are indeed getting good advice and counsel. For many business owners that is not always easy to do. Asking for good references and a track record can really help separate those who bring value to the table from those that are just trying to get into your pocket without delivering any value.
There seems to a trend toward companies that not only know what to do but actually do it. I have found some good companies with large Twitter followings (over 500K) and a good network of sites that get a lot of page views as well as a lot of followers on all the big social sites. They offer a service of what amounts to be outsourced social marketing and blended PR. Because of the size of their network they get a lot more interest than I could possibly get for my clients if they were starting from scratch or trying to manage their own followings by themselves.
At the end of the day it’s about exposure and who can legitimately help you get it. With all that’s going on web-wise, it’s almost impossible to stay on top of it all without some help. The key is finding help that is competent and reliable.

Entertainment

Mark Wahlberg Vehicle Revisits BP Oil Spill

  Deepwater Horizon Blu-Ray Review by Kam Williams Mark Wahlberg Vehicle Revisits BP Oil Spill On April 20, 2010, the Deepwater Horizon drilling rig, located 41 miles off the coast of Louisiana, exploded when high-pressure methane gas blew out the drill pipe. 11 members of the crew perished in the ensuing fiery inferno which engulfed the platform. The accident also caused the worst oil spill in U.S. history, with over 200 million … [Read More its Good for You.....]

Books

Concerned Father Creates Children’s Book Series To Help Make Learning About Valuable Black History Information Fun Again

  Concerned Father Creates Children's Book Series To Help Make Learning About Valuable Black History Information Fun Again   Orlando, FL (January 16, 2017) – EOTO Books & Publishing announced today the immediate release of “The Christopher OluFela Series of Books for Kids” written by father and creative children’s picture book author Lee Chavous. The books take a unique approach to inform young readers of a rich African American … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Carolina Skiff at Miami’s Favorite Boat Show

  Carolina Skiff at Miami's Favorite Boat Show By Craig Lamb You might say “new” is a reoccurring theme of Miami’s favorite boat show coming up soon. A new location with hundreds of new boats, including never-before-seen models being debuted by Carolina Skiff, is a great way to kick off the season. Few boat shows offer buyers the chance to see new boats where they ultimately belong—floating on the water in a real time setting. You can … [Read More its Good for You...]

Sports

Can Troy Aikman Win MVP?

  Can Troy Aikman Win MVP? by Amy Lignor   What a strange title for an article, aye? Of course the ‘old man’ of the Dallas Cowboys can’t win MVP. Troy Aikman was an elite QB, with three Super Bowl rings to prove that fact. However, Aikman hasn’t actually suited-up since leaving behind his Cowboys uniform in 2001. The number one overall draft pick in 1989, Aikman was the MVP of Super Bowl XXVII, and was elected to the Pro Football … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]