Google+

Social Media, Do you Know How to Sift Through It?

I am not trying to sound simplistic here but at the end of the day it’s still all about putting out content and managing relationships. Putting out content only really matters when there are people interested in reading it. Building a network of followers on any of the platforms takes time. It’s no different than joining a new social club in your own town, or networking group. When you are the new person, it takes time for people to know, like and trust you. People just don’t throw money and contacts at you because it’s you.
Social Media “Experts” per se know how it all works and can tell you how to do it. Most small companies just do not have the resources to grow a decent sized network that’s going to mean anything. What can you do with 100 or even 1000 Twitter followers? Not much. The fact remains that growing a decent sized network takes time and money. Getting advice on how to do it, if you don’t have the resources or are not willing to spend for them is pretty pointless. Building social media networks can be done for a number of reasons; branding, customer feedback, networking, public relations, etc. Any one who claims to be a social media expert or consultant should at the very least be able to come up with a viable strategy for a company. These can vary widely depending on what the enterprise does and who the company caters to.
No one should rely on any type of “consultant” without knowing enough to know whether they are indeed getting good advice and counsel. For many business owners that is not always easy to do. Asking for good references and a track record can really help separate those who bring value to the table from those that are just trying to get into your pocket without delivering any value.
There seems to a trend toward companies that not only know what to do but actually do it. I have found some good companies with large Twitter followings (over 500K) and a good network of sites that get a lot of page views as well as a lot of followers on all the big social sites. They offer a service of what amounts to be outsourced social marketing and blended PR. Because of the size of their network they get a lot more interest than I could possibly get for my clients if they were starting from scratch or trying to manage their own followings by themselves.
At the end of the day it’s about exposure and who can legitimately help you get it. With all that’s going on web-wise, it’s almost impossible to stay on top of it all without some help. The key is finding help that is competent and reliable.

REQUEST INFORMATION

Entertainment

Top Ten DVD List for August 22, 2017

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for August 22, 2017                       Nova: Poisoned Water [Flint, Michigan Expose'] https://www.amazon.com/exec/obidos/ASIN/B071HG59CK/ref%3dnosim/thslfofire-20 Guardians of the Galaxy, Volume 2 [Marvel Comics Superheroes Sequel] https://www.amazon.com/exec/obidos/ASIN/B06ZXWR8C5/ref%3dnosim/thslfofire-20 Supergirl: Season 2 [Woman of Steel Battles a New Set of … [Read More its Good for You.....]

Lifestyle

Girls Trip! Head to South Louisiana for Food, Fishing, and Culture

  Girls Trip! Head to South Louisiana for Food, Fishing, and Culture By Craig Lamb Ah, the New Orleans French Quarter. The sound of jazz coming from Preservation Hall. The taste of fresh beignets and café au lait at Café du Monde. Art galleries and shopping. French, Creole and Cajun cultures. It all has the makings of a girl’s getaway vacation, with a catch, and quite literally. A short drive through the scenic marshland is Home Run … [Read More its Good for You...]

Outdoors

“X” Marks the Spot for Deer Hunting in Kansas: Welcome to Xtreme Hunts

  “X” Marks the Spot for Deer Hunting in Kansas: Welcome to Xtreme Hunts   If you are looking to dive into a quality deer hunting experience in the state of Kansas, Xtreme Hunts is the place to go. Trophy whitetail deer hunts is what this company is all about. Being established in 2011, the company first came to be in Kansas because of the massive amount of encouragement that Xtreme Hunts received from their clients in Illinois; they … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On the same day, fans of Oregon State and Colorado State will see an active match-up, and Portland … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness stunning landscapes, mixed with amazing history, while dining on acclaimed regional cuisine and … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance your home, you need to do it ASAP. If choosing to wait too much longer, homeowners across the … [Read More its Good for You.....]

Business

The New Airline Fare to Avoid: Basic Economy

  The New Airline Fare to Avoid: Basic Economy by Amy Lignor   Whether on business or going on vacation, buying airline tickets in this day and age is getting more difficult. The most recent term in airfares is “Basic Economy.” Now, all people want to nab the cheapest flight they can get in order to save money, yet even travel agencies are now scrambling to explain to their clients that “Basic Economy” may save $30 to $50 from a … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period represented a window of opportunity for African-Americans... Many [Black] political leaders emerged … [Read More its Good for You...]