Google+

Social Media Brings ‘The Backbone of Business’ Back to Life!

Social Media Brings ‘The Backbone of Business’ Back to Life!

 

For a very depressing time period, living in various towns like mine, small retailers – those ‘Mom and Pop’ shops that had been in business forever – began to shut down as the large companies moved in and took over the customer base. The quiet little cafes, the neighborhood pastry shop, the small florist – all of those guys and gals that lined Main Street had to walk away and close their doors. Now, yes, WalMart will always be the cheapest, most likely, to buy from in an economy such as this, but there was also one thing back then that small retailers were missing and are just STARTING to utilize now which changes the business landscape.

 

The Internet Superhighway isn’t a joke. And it’s also not ‘just’ the place for everyone to get together and whine about their teachers or try to get a date with the QB on Facebook. In fact, the Internet is the world of Business. As social media grows, the small retailer is making a reappearance in a big way!

 

Believe it or not, during this day of the corporate magnate, it is actually the small scale retailer that has a very special advantage that helps them in the much-needed branding world of social media. They are far more flexible, they can be way more personal with the client – which, by the way, customers love. We are sick of having form responses sent when we have a question, ask for a catalog, have an issue, etc. And we want a real, live person and not an 800# hold playing elevator music just to receive someone on the other end (after thirty minutes) speaking in a language we don’t understand to answer our question poorly and then hang up on us with the problem not solved. A small retailer can implement all of their programs – from advertising and branding to customer service – much faster! Whereas a large company lacks all of this magic because of their size.

 

Be First Inc. and Simplify360 want small retailers to succeed. That’s why they run major marketing and advertising campaigns and have become the social media team that a retailer needs in order to grow their business and get only positive feedback where their product and brand are concerned.

 

Some of the tricks they understand include the fact that from day one a small business retailer must keep their marketing goal in mind. In other words, what do you want your company to achieve? Don’t ever spend money, not to mention time, on a social media campaign that doesn’t fit with your business goals. Organizing daily activities has to happen while keeping that business goal in mind at all times so you stay on track. You need to know why, exactly, you’re using Twitter and Facebook before posting blogs or updating product information. Who do you want to reach? Who, out there, do you want to see and understand your message and become one of those loyal customers that will never leave because they can’t get YOUR products that they’ve fallen in love with within the mighty walls of WalMart?

 

Social media increases awareness of your brand by increasing visibility – and that personal touch of being able to engage your customers is a big push when it comes to expanding. You increase sales by getting more people to buy your product, and that rapport with your customers is essential in making YOU stand out from all the rest. A Social Media team can help you do this and do this extremely well.

 

Content! When it comes to having an effective online marketing and advertising strategy, you must have content that your customer cares about! If you are really wanting to increase your business with social media, you must learn to create content that is far better than any of your competitors. Think about updates, newsletters, events, blog posts – with each hit of the key, you are creating that content that needs to capture the eye of your clients. A social media team, again, knows how to write valuable content that increases traffic and ups your brands visibility across the world.

 

Now, unlike what some people believe, the content is not all about your product or what it can do – content is actually supposed to focus on what ‘the people’ out there want to talk about. You want to motivate your clients with everything from technological understanding to comedy, if need be; you need to know what your audience is waiting for and give it to them. Again, the social media team can sit with you, go over your messages and goals and learn exactly what you’re trying to say. This way, they bring you closer to your audience and allow your customers to see that YOU understand THEIR needs.

 

And…don’t be an island! Being out there in the world alone is unnecessary. For a small retailer, you can let others share what you are saying. When bloggers and other participants and customers come together to share YOUR content with THEIR audiences (simply because they have found your company and your brand to be the best), this generates a great deal of web traffic using referrals and links that would be completely impossible for you to do on your own.

 

Use that social media team out there and bring back the ‘Mom and Pop’ retailers who always had a smile and a product that absolutely NO ONE else could deliver! (Not to sound like a political campaign, here, but the small retailers are the backbone of business and need to be resuscitated!

 

For more information, go to:

www.simplify360.com

www.befirstinc.com

REQUEST INFORMATION

Entertainment

For movies opening August 18, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening August 18, 2017 BIG BUDGET FILMS The Hitman's Bodyguard (R for graphic violence and pervasive profanity) Unlikely-buddies comedy about an ace bodyguard (Ryan Reynolds) who grudgingly helps a notorious assassin (Samuel L. Jackson) negotiate a dangerous gauntlet en route to the Hague where he's set to testify in 24 … [Read More its Good for You.....]

Lifestyle

The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo

  The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo by Amy Lignor   Each and every year the Wildlife Conservation Expo is held to address situations out there that are harming our world and its animal inhabitants. This time around, WCN’s annual Fall Wildlife Conservation Expo in October, will be focusing on various issues, but it is the King of the Jungle who will be taking center stage. For those who are … [Read More its Good for You...]

Outdoors

How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar

  How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar  by Edwin Evers When it comes to electronics, a question I get asked a lot is, “How do you customize your fish finder settings at the beginning of a day on the water?” The short answer is, “I don’t.”   You might think that a guy who makes his living with a rod and reel and who’s always looking for ways to tweak a lure or find a stronger knot would spend a … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On the same day, fans of Oregon State and Colorado State will see an active match-up, and Portland … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness stunning landscapes, mixed with amazing history, while dining on acclaimed regional cuisine and … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance your home, you need to do it ASAP. If choosing to wait too much longer, homeowners across the … [Read More its Good for You.....]

Business

Umbrella Insurance: The Safety Net You Need

  Umbrella Insurance: The Safety Net You Need by Amy Lignor   The realm of insurance is just about the most difficult maze to get through. Each and every day it seems the financial and insurance industries are changing. What is not changing, however, is the fact that lawsuits fill up the courts more and more – lawsuits that award cash to third parties even if you don’t happen to have that cash saved. More and more, the words “umbrella … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period represented a window of opportunity for African-Americans... Many [Black] political leaders emerged … [Read More its Good for You...]