Google+

Social Media Brings ‘The Backbone of Business’ Back to Life!

Social Media Brings ‘The Backbone of Business’ Back to Life!

 

For a very depressing time period, living in various towns like mine, small retailers – those ‘Mom and Pop’ shops that had been in business forever – began to shut down as the large companies moved in and took over the customer base. The quiet little cafes, the neighborhood pastry shop, the small florist – all of those guys and gals that lined Main Street had to walk away and close their doors. Now, yes, WalMart will always be the cheapest, most likely, to buy from in an economy such as this, but there was also one thing back then that small retailers were missing and are just STARTING to utilize now which changes the business landscape.

 

The Internet Superhighway isn’t a joke. And it’s also not ‘just’ the place for everyone to get together and whine about their teachers or try to get a date with the QB on Facebook. In fact, the Internet is the world of Business. As social media grows, the small retailer is making a reappearance in a big way!

 

Believe it or not, during this day of the corporate magnate, it is actually the small scale retailer that has a very special advantage that helps them in the much-needed branding world of social media. They are far more flexible, they can be way more personal with the client – which, by the way, customers love. We are sick of having form responses sent when we have a question, ask for a catalog, have an issue, etc. And we want a real, live person and not an 800# hold playing elevator music just to receive someone on the other end (after thirty minutes) speaking in a language we don’t understand to answer our question poorly and then hang up on us with the problem not solved. A small retailer can implement all of their programs – from advertising and branding to customer service – much faster! Whereas a large company lacks all of this magic because of their size.

 

Be First Inc. and Simplify360 want small retailers to succeed. That’s why they run major marketing and advertising campaigns and have become the social media team that a retailer needs in order to grow their business and get only positive feedback where their product and brand are concerned.

 

Some of the tricks they understand include the fact that from day one a small business retailer must keep their marketing goal in mind. In other words, what do you want your company to achieve? Don’t ever spend money, not to mention time, on a social media campaign that doesn’t fit with your business goals. Organizing daily activities has to happen while keeping that business goal in mind at all times so you stay on track. You need to know why, exactly, you’re using Twitter and Facebook before posting blogs or updating product information. Who do you want to reach? Who, out there, do you want to see and understand your message and become one of those loyal customers that will never leave because they can’t get YOUR products that they’ve fallen in love with within the mighty walls of WalMart?

 

Social media increases awareness of your brand by increasing visibility – and that personal touch of being able to engage your customers is a big push when it comes to expanding. You increase sales by getting more people to buy your product, and that rapport with your customers is essential in making YOU stand out from all the rest. A Social Media team can help you do this and do this extremely well.

 

Content! When it comes to having an effective online marketing and advertising strategy, you must have content that your customer cares about! If you are really wanting to increase your business with social media, you must learn to create content that is far better than any of your competitors. Think about updates, newsletters, events, blog posts – with each hit of the key, you are creating that content that needs to capture the eye of your clients. A social media team, again, knows how to write valuable content that increases traffic and ups your brands visibility across the world.

 

Now, unlike what some people believe, the content is not all about your product or what it can do – content is actually supposed to focus on what ‘the people’ out there want to talk about. You want to motivate your clients with everything from technological understanding to comedy, if need be; you need to know what your audience is waiting for and give it to them. Again, the social media team can sit with you, go over your messages and goals and learn exactly what you’re trying to say. This way, they bring you closer to your audience and allow your customers to see that YOU understand THEIR needs.

 

And…don’t be an island! Being out there in the world alone is unnecessary. For a small retailer, you can let others share what you are saying. When bloggers and other participants and customers come together to share YOUR content with THEIR audiences (simply because they have found your company and your brand to be the best), this generates a great deal of web traffic using referrals and links that would be completely impossible for you to do on your own.

 

Use that social media team out there and bring back the ‘Mom and Pop’ retailers who always had a smile and a product that absolutely NO ONE else could deliver! (Not to sound like a political campaign, here, but the small retailers are the backbone of business and need to be resuscitated!

 

For more information, go to:

www.simplify360.com

www.befirstinc.com

Entertainment

Top Ten DVD List for March 28, 2017

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for March 28, 2017 20th Century Women https://www.amazon.com/exec/obidos/ASIN/B01MRA563W/ref%3dnosim/thslfofire-20 Fantastic Beasts and Where to Find Them https://www.amazon.com/exec/obidos/ASIN/B01LTHOAGM/ref%3dnosim/thslfofire-20 A Monster … [Read More its Good for You.....]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the African-Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

2017 Hobbies That Bring You Serenity

  2017 Hobbies That Bring You Serenity by Amy Lignor   Origami. Memory albums. Quilting. What do these have in common? Well, at one point or another in time, they have represented the “hottest” hobbies in the United States. Taking up hobbies are not only a fun thing to do for the “artistic/creative” type, but they also help to reduce stress. Even the AMA has cited the fact that taking up a hobby can produce a calming environment … [Read More its Good for You...]

Outdoors

Whitetail Hunting in Illinois is About Making Memories in the Heartland

  Whitetail Hunting in Illinois is About Making Memories in the Heartland   Whitetail hunting is the most popular area of the hunting universe in this day and age. When it comes to the great state of Illinois, there is one guide that is all about making your trip not only a success, but one of the most memorable experiences you can possibly have. And seeing that most of the dates sell out quite quickly, now is the time to research, … [Read More its Good for You...]

Sports

Gonzaga Celebrates the Final Four

  Gonzaga Celebrates the Final Four by Amy Lignor   “Beauty & the Beast” may be raking in the dough at movie theatres everywhere, but it is the Princess Cinderella that appears at the core of the NCAA headlines. We all have our “Cinderella Teams.” Heck, they even made a movie after the Hoosiers who once set the world on fire. But as this weekend winds down, it is the Gonzaga Bulldogs that find themselves ready to put on the glass … [Read More its Good for You...]

Business

How Are Retail Sales in 2017?

  How Are Retail Sales in 2017? E-Commerce Reigns by Amy Lignor   Despite consumer uncertainty, as well as a very sluggish beginning to 2017, the U.S. retail sales industry is projected to increase 4% this year. Headlines show that many retailers and companies posted “soft” holiday sales to end 2016, which caused some notable retailers to either cut jobs or close stores as a result. However, when it comes to 2017, the National … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor   We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy these jaw-dropping wonders. However, whether you are a backpacker looking to “become a … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]