Google+

Social Media: A Happy Marriage Begins With a Loyal Courtship

 

 

Social media effectiveness is much like building a happy marriage. The beginning is all about establishing care, dependability, loyalty, friendship and more, in order for the courtship to turn into an engagement to turn into a lifelong commitment.

 

Everyone talks about the ins-and-outs of a great PR campaign, and there are hundreds of thousands of companies promising tips, tactics, and the ‘perfect’ way to go in order to make your company shine above the competition. social team 2However, anyone can say anything in this world, but without the skill and expertise to do the job any campaign your company runs will end in failure, not success.

 

Your reach needs to be extended, but only if it’s being extended to the right target audience. It is very true that there are social media strategies out there that are myths; yet, there are some social media teams a company can hire that absolutely know how to engage an audience.

 

In this modern day, everyone knows that computer trends are what become the fan-favorites, causing more buzz and pushing the brand up the ladder of success. A good social media/PR team must find a way to increase the size of your audience without increasing the costs. And the one thing that will never be a myth about social media is the key factor they use to increase your audience – engaging content. When it comes to a small business with a limited budget, content leans more to the creative side of things, causing the PR team to engage the target audience in far less words.

 

For small businesses social media is the relationship they’re trying to form. They are building trust, loyalty and dependability with their consumers so that their brand and their buzz will be A+. A good, solid PR team makes sure that they think of your social media (no matter how big or small of a budget your company has) as a courtship. This is where the relationship begins and this is the time where your company’s PR must be so engaging yet so dependable that the client not only wants to date your company, they want to marry it.

 

Sending an email or a posting about a huge event or giveaway before you and that client have ever even met will Social Media teamseem a great deal like a man or woman offering their phone number to everyone just hoping for at least one to call. This mentality carries over into Twitter and Facebook when it comes to overload. There are company’s out there that believe the more social media articles and more postings that show up with their company’s name in the headline is better for the company; this is SO not true.

 

A lot like spam which everyone deletes, quantity does NOT outdo quality. It is a very proven fact that readers will latch on to a posting that means something to them; they do not want, nor will they respond to a Twitter or Facebook posting that happens every five seconds and fills up their email.

 

Data has to be relevant to your audience. If it’s not, there is no audience. Simple as that. And when calling out over the World Wide Web hoping to get that target audience to answer back, if the content your company is putting out is only promotional and sales oriented, the target audience will not respond. (Here’s a myth that can be broken: Not even the word ‘free’ will be of any interest if the content is something they do not care about)

 

When it comes to Facebook, short and sweet and to the point is best. And, believe it or not, 2-3 postings a day regarding your company, brand or content is enough. If you post 100 times a day you become more than annoying.

 

The social media team also has to be in place for the simple fact that anyone who comments about your content needs a response – immediately. Complaints must be stopped in their tracks, and satisfaction must be given a ‘thank you.’ This is not only good manners, but it builds that courtship. And because of the love this society has with the visual – using ‘Pin’ as a tool is more than necessary. But make sure to use your website as the primary target for your audience. When they head there to read your content because they’ve been engaged by all you’ve said elsewhere, they need to see creativity and reliability all at the same time.

 

When it comes to social media, to have a happy marriage you must begin with a solid courtship.

To learn more visit BeFirst Media Group.

 

 

,

Entertainment

For movies opening September 30, 2016

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening September 30, 2016 BIG BUDGET FILMS   Deepwater Horizon (PG-13 for intense action sequences, disturbing images and brief profanity) Disaster flick recreating the real-life events surrounding the 2010 explosion of the offshore oil rig in the Gulf of Mexico which claimed the lives of 11 crewmen and led to the worst … [Read More its Good for You.....]

Books

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Outdoors

Apex Gear ACCU•STRIKE XS Series Bow Sights

  Apex Gear ACCU•STRIKE XS Series Bow Sights By Brad Fenson As an avid bowhunter, I’m always looking for a sight to not only help me acquire a target accurately and quickly but provide adjustability while being lightweight. It might be a lot to ask for but with a wide array of hunting situations, you have to be selective in your equipment to ensure you are always successful in the long run. The Apex Gear ACCU•STRIKE™ XS was … [Read More its Good for You...]

Sports

There Are Superheroes Among Us

  There Are Superheroes Among Us by Amy Lignor   This story truly proves that a superhero does not require a cape, tights, or the ability to fly. In a world where all headlines seem to be centered around who shot who, who is being put upon, who’s “getting away with it” – all the way to who is getting divorced and who may or may not be kneeling at NFL games – negative stories seem to be the only ones covered anymore by the media. … [Read More its Good for You...]

Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

  Vacation Time Has Turned “Spooky” by Amy Lignor   Myths and legends, both spooky and surreal, are becoming the subject of many books and newspaper articles lately. And the location of many, oddly enough, happen to be in the Southwest. It used to be that a nice white sandy beach was the one place we yearned to go on vacation to get away from it all. Now, however, people are searching for places to travel where legends still exist, and … [Read More its Good for You...]

Green Living

Controlling a Species: Humans Being Humane

  Controlling a Species: Humans Being Humane by Amy Lignor   Humane. There is a reason why this word and human are basically spelled the same. What needs to happen, however, is for them to mean the same. There are societies out there that talk about just that. From clubs to groups to volunteer organizations that protect all varieties of our animal friends, “humane” is one act that they wish would be considered in any and all … [Read More its Good for You...]