When it comes to being a successful franchise, many factors are necessary. Not only must you have a fantastic PR and marketing team, but you must also be ahead of the competition when it comes to skill, expertise, and offer locales that are above and beyond what your client is expecting. You have to be number one with the consumer.
But the latest franchise news, as well as the annual conference for the franchise community to be held in June of 2013, is addressing the need for franchise management teams to understand that when it comes to making their company profitable, the consumer comes first…but the employee is needed in order to make that consumer happy enough to visit the franchise again and again.
People speak volumes when it comes to the staff within the BAM Brands organization. BAM is responsible for the highly renowned franchises of: MassageLuXe, FaceLuXe, The Tan Company, Spray La Vie and Xist Fitness – names that are growing by leaps and bounds in the marketplace. One of the main reasons these BAM multi-unit franchises are becoming so successful is the fact that the staff is well taken care of – which seems to be an anomaly lately in the business world.
Rewards and recognitions are a must, and many have forgotten that fact. In essence, the business world has pulled back from these accolades because of a mixture of the economy as well as the fact they are always worried about taxes and spending cuts that may effect their franchise. But it has been proven that in order for a staff to be happy and give the consumer the services they need, they must be pleased. They need to be happy with their work, and they need to know they are part of the ‘big team’ that makes the company profitable.
BAM Brands understands this policy and it is a policy they live by. They are completely aware that in order to be a truly effective and profitable organization, rewards and recognitions are the motivating force behind a happy employee. These shots of recognition are like adrenaline to the human being, and the company gains a great deal on their investment by offering employees recognition on a liberal, frequent and public stage.
Encouragement in the workplace is a critical factor for the manager, and it is the manager and/or owner’s job to keep that motivation high. Only then can the staff excel during a time period in American history that is filled with competition and, unfortunately, business failure.
It may seem silly, but when you look back in history you will note that all of the great leaders publicly acknowledged their teams. In doing so, their team worked harder, fought harder, and won over the competition. And when managers shrink away from doing this, simply because they are thinking of money, they are absolutely wrong. Rewards do not have to be about bonuses and cash – there are other creative ways to recognize a staff member or an entire team without having to pay out money when there may not be enough on hand to distribute.
Credit at the company they work for; a photograph of the employee going above and beyond; or, like BAM Brands, the opportunity for the employee to be given their own franchise one day and the necessary investment to at least help them on their way to being their own boss. This immediately turns the employee into a prospective business owner, and that entrepreneurial spirit will have them work harder. The consumer will note the look of happiness, while also hearing an employee’s great recommendation for the company they work for.
It is a fact that people love to be recognized and honored. Most all human beings out there keep items, certificates, pictures of things they have achieved; they like to know they have made a difference. Making a difference grants them the motivation to reach for another goal.
Frequency is also a good thing. Motivation can fade, as we all know, with the stress and anxiety of everyday life. Therefore, managers or owners who have a ‘reward’ program in place will gain huge benefits by always realizing that without their employees, the franchise would simply not work.
At the Franchise Consumer Marketing Conference being held in Atlanta in June, more and more information will be given out and discussed – from the next ‘million-dollar idea’ to the sharing of knowledge with experts from various franchise markets. CEOs, presidents, marketing executives – all will take home initiatives, including those that deal with the employee and how a happy, recognized staff leads to profits.
If you put a smile on your staff’s face, they will put a smile on your client’s face – guaranteed!