Google+

Research in the PR World

Research in the PR World

~ James Moore

Research should never stop. This particular statement comes from a place of business – a business principle that many companies toss aside in favor of more pressing and important ideas that will supposedly make them money faster.

BeFirst Media Group-PR-ContentBut no money will be made without research. When you are ready to hire that social media/PR team to work with your company and change it from a new name to a branded success, making sure that the people you choose completely understand the power of research, is an important task. When it comes to any company coming on board in order to offer the best social media/PR possible, research is a key factor…for both sides.

News up-front is needed. The social media team must be able to work 24/7 consistently watching your competition, running analytics, changing up or building on an extremely successful media campaign, delving into mobile applications and learning how best to utilize them for your products and services – and more. In other words, the research steps never end.

Knowing the ins-and-outs of everything technological is necessary to launch and maintain a successful brand in any industry. But the hardest sector hit when it comes to the need for fast and consistent social media is the franchise – the new business that is just getting off the ground. The menu of questions regarding social marketing; whether or not to start at the top and distribute the media to franchisees across the country; or, making the decision to allow the franchisee to do it themselves – all of these questions need an answer…the right answer before any campaign can begin. Therefore, putting a social media team in place that doesn’t have a research and development arm would be a huge mistake.

Consumers change every single day; they have of late chosen to stray from the all-encompassing media campaigns, and turn toward the eclectic and unique. They are far more interested in creating long-term relationships with companies and brands, as well as local franchises. Consumers find less anxiety with this more intimate type of social media because they can see for themselves what is being offered to them, and how the company responds to their requests, comments, and more.

Localized social media strategies have an emphasis on making friends with the consumer. With a multi-unit brand (franchises that are popping up in all areas of the country), each franchise wishes to stay close to their friends and neighbors. Even while utilizing a national campaign, they make sure to stress their own locale’s events, contests, benefits, and more.

Again, research. Knowing your community – knowing the consumers who will be the bread-and-butter of your company – is a must. And when the business owner has already got a list of tasks they must do in order for the business to survive, that research should always fall on the shoulders of a great social media/PR team that will get the job done.

Communication is established by professionals, and researching everything from logos to brand names and phrases that will cause consumer delight, is the job of the social media/PR team. Their good work will not only delight consumers, but they will be able to ingrain your company’s brand into the memory.

They do the research, so make sure you do yours and hire the best team possible for your company’s exciting future.

 

For more information Contact the Social Media / PR Team at:  BeFirst Media Group

 

Entertainment

Top Ten DVD List for January 24, 2016

  This Week’s DVD Releases by Kam Williams Top Ten DVD List for January 24, 2016     Ixcanul https://www.amazon.com/exec/obidos/ASIN/B01N904BV0/ref%3dnosim/thslfofire-20 Peanuts by Schulz: Snoopy Tales http://www.amazon.com/exec/obidos/ASIN/B01MYOEY76/ref%3dnosim/thslfofire-20 The Man Who Fell to Earth [Limited Collector's Edition] https://www.amazon.com/exec/obidos/ASIN//B01LTHWY0G/ref%3dnosim/thslfofire-20 The Code: … [Read More its Good for You.....]

Books

Concerned Father Creates Children’s Book Series To Help Make Learning About Valuable Black History Information Fun Again

  Concerned Father Creates Children's Book Series To Help Make Learning About Valuable Black History Information Fun Again   Orlando, FL (January 16, 2017) – EOTO Books & Publishing announced today the immediate release of “The Christopher OluFela Series of Books for Kids” written by father and creative children’s picture book author Lee Chavous. The books take a unique approach to inform young readers of a rich African American … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

The Dreams from Obama’s America

  The Dreams from Obama's America Dinesh Sharma Source: Dinesh Sharma Obama will be remembered as one of the greatest political orators of our times. His soaring rhetoric that swooned the audience in 2004 in Boston (There's not a black America and white America and Latino America and Asian America; there's the United States of America.[1]), not too far from where the patriots fired the opening salvo of the American Revolution, was on … [Read More its Good for You...]

Outdoors

Carolina Skiff at Miami’s Favorite Boat Show

  Carolina Skiff at Miami's Favorite Boat Show By Craig Lamb You might say “new” is a reoccurring theme of Miami’s favorite boat show coming up soon. A new location with hundreds of new boats, including never-before-seen models being debuted by Carolina Skiff, is a great way to kick off the season. Few boat shows offer buyers the chance to see new boats where they ultimately belong—floating on the water in a real time setting. You can … [Read More its Good for You...]

Sports

Can Troy Aikman Win MVP?

  Can Troy Aikman Win MVP? by Amy Lignor   What a strange title for an article, aye? Of course the ‘old man’ of the Dallas Cowboys can’t win MVP. Troy Aikman was an elite QB, with three Super Bowl rings to prove that fact. However, Aikman hasn’t actually suited-up since leaving behind his Cowboys uniform in 2001. The number one overall draft pick in 1989, Aikman was the MVP of Super Bowl XXVII, and was elected to the Pro Football … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

After 89 Years This “Mouse” Still Works Overtime

  After 89 Years This “Mouse” Still Works Overtime by Amy Lignor   For those who are unaware, Mickey Mouse is one year away from turning 90 years of age. Created in 1928 by the lovable Walt Disney, this character continues to bring happiness and joy to kids and families all around the world. Through depressions, national tragedies, and more drama than anyone can name, Mickey Mouse and the Walt Disney Company survived and is still, to … [Read More its Good for You...]