Raising Money to Support a Cause

WITNESS' Focus for Change Benefit 2007

Terri Baker summarizes the key steps involved in raising money for supporting a good cause. 

If you have a cause that is important to you, consider getting involved and making a difference by raising money. Time and money are both essential contributions to help further charities, research, and anything else you want to promote. There are many options when it comes to raising money, and a few of the following tips and ideas will help you be successful.

Plan an Event

For your first time out, it is a good idea to have a definite start and end for your effort. It is best to plan your fundraising event with enough time for people to be able to put it on their calendar without conflict. Dinner, brunch, selling candy, and 5k runs are all tried and true ideas that get people motivated. Choose an event that would be easiest for you to organize and would be of interest to those who you want to donate money.

Spread the Word

Once you have an event with a date planned, make sure that you get the news out about your cause and what you are trying to accomplish. Recruit friends and family to help you with these different tools for coordination and communication.

  • Make posters to help get the news of the event out to anyone who is not in your network. Post in public spaces that would get the attention of potential contributors.
  • Send out emails to other groups you are part of to let them know what your goals are and how they can help. Ask your friends and family to forward on to others that would be interested.
  • Use social networking websites. Create a Facebook page and broadcast it to your friends. Asking them to share it will garner you a lot of attention, quickly.
  • Create an informative website. This is an excellent way to let people know what you are planning, what your goals are and why you are involved with this cause.
  • Work with local businesses. In order to save money on the event itself, ask local businesses to donate what you need to hold the fundraiser. Food for participants, paper supplies and even a space to hold the event are useful items that a business can donate. Some businesses that are sympathetic to the cause may even volunteer to donate or match donations.

After the Fundraising Event

After your event is over, there is still work to be done. Thank everyone helped with the planning and all those who donated. Communicate to everyone involved the amount that was raised and how it will be used. Transfer the money that was donated to the cause so that it can start helping. Start making plans for your next event.

No matter how much money you raise through your efforts, consider the time spent raising awareness part of your contribution. Even if you do not reach your fundraising goals, spreading the word to friends and family certainly helps your cause. If you do reach your goals, consider challenging yourself and your supporters by upping the ante for the next round.

About the Autor

Terri Baker writes full-time for education blogs nationwide. She writes for where you can find out more about masters public relations.


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