Google+

Pros and Cons: Corporate Ads on NBA Jerseys May Debut in 2012-13 Season

How much is jersey space worth to a corporate sponsor, and is that enough money to give up a 2-inch-by-2-inch area to change tradition in the NBA?

According to the NBA Board of Governors, the possible net gain to the league may be worth the change, according to a meeting in Las Vegas Thursday. Jerseys may have a sponsorship patch stitched onto game-day jerseys as soon as the start of the 2012-13 season.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

The fact that NBA jerseys don’t actually have sleeves – and thus no shoulders – is a funny foresight. We’ll call it the clavicle area. Nonetheless, this marks the apex of a long debate about whether the league should take advantage (read to some as: sell out) of this marketing opportunity, which could be very lucrative. Which brings us to the pros and cons of selling corporate sponsorship logos on NBA jerseys.

PRO: Sponsorships work in other sports leagues.

The same jersey sponsorship method, though slightly altered, worked on the soccer pitch. In 2010, the 20 teams in the English Premier League generated $178 million in revenue from shirt sponsorships.  In 2009, WNBA players began to wear patches promoting Bing, LifeLock and Foxwoods Casino. NASCAR is the most notorious for having its sport affiliated with corporate sponsors, and fans regularly purchase apparel that is plastered in sponsor logos.

PRO: Obviously, the NBA could make more money.

Silver said the NBA could fetch about $100 million by selling a patch on jerseys. With 450 players in the NBA, $100 million would mean that a player’s jersey patch would generate roughly $222,222 throughout the 82-game season. This means that the 2-inch-by-2-inch patch would cost the advertiser $2,710 per player, per game. That’s $677.50 per square inch, per game. If that’s not too much for a tiny bit of real estate for a sponsor, it’s certainly worth it to the NBA, especially on the heals of a shortened season, thanks to the 2011 lockout.

CON: Some fans may dislike the sponsor.

As long as a player doesn’t endorse a rival sponsor, he likely won’t care about a 2-inch-by-2-inch patch on his clavicle. If he does endorse a rival sponsor, things could get really messy, especially because the player doesn’t have control over what is on his jersey. But for fans, it could be a different story. It is undetermined whether the corporate logos would be part of consumer-purchased jerseys, but it probably won’t be unless that sponsor shells out a heftier paycheck to the NBA. If a fan bought a Derrick Rose Bulls jersey – which was the top selling NBA jersey in the United States during the 2011-12 season — that corporate logo would obviously be part of the jersey forever once purchased, not just during the 2012-13 season. Fans who are opposed to that sponsor may thus be opposed to buying a jersey, a repercussion the NBA wouldn’t want to face.

PRO/CON: Some say the NBA is selling out.

Until recent years, the big four sports of the United States has prided themselves on being traditional. Sure, rule changes and play styles alter from decade to decade, but selling sponsorships on jerseys is an act of selling out to many critics. When it comes down to it, however, this is a business, and changes sometimes need to be made when running a business in order to make more money.

Source: www.forbes.com

Entertainment

Mark Wahlberg Vehicle Revisits BP Oil Spill

  Deepwater Horizon Blu-Ray Review by Kam Williams Mark Wahlberg Vehicle Revisits BP Oil Spill On April 20, 2010, the Deepwater Horizon drilling rig, located 41 miles off the coast of Louisiana, exploded when high-pressure methane gas blew out the drill pipe. 11 members of the crew perished in the ensuing fiery inferno which engulfed the platform. The accident also caused the worst oil spill in U.S. history, with over 200 million … [Read More its Good for You.....]

Books

Concerned Father Creates Children’s Book Series To Help Make Learning About Valuable Black History Information Fun Again

  Concerned Father Creates Children's Book Series To Help Make Learning About Valuable Black History Information Fun Again   Orlando, FL (January 16, 2017) – EOTO Books & Publishing announced today the immediate release of “The Christopher OluFela Series of Books for Kids” written by father and creative children’s picture book author Lee Chavous. The books take a unique approach to inform young readers of a rich African American … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Carolina Skiff at Miami’s Favorite Boat Show

  Carolina Skiff at Miami's Favorite Boat Show By Craig Lamb You might say “new” is a reoccurring theme of Miami’s favorite boat show coming up soon. A new location with hundreds of new boats, including never-before-seen models being debuted by Carolina Skiff, is a great way to kick off the season. Few boat shows offer buyers the chance to see new boats where they ultimately belong—floating on the water in a real time setting. You can … [Read More its Good for You...]

Sports

Can Troy Aikman Win MVP?

  Can Troy Aikman Win MVP? by Amy Lignor   What a strange title for an article, aye? Of course the ‘old man’ of the Dallas Cowboys can’t win MVP. Troy Aikman was an elite QB, with three Super Bowl rings to prove that fact. However, Aikman hasn’t actually suited-up since leaving behind his Cowboys uniform in 2001. The number one overall draft pick in 1989, Aikman was the MVP of Super Bowl XXVII, and was elected to the Pro Football … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]