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Postcard Marketing – Direct Marketing at Its Best

Direct marketing has proven to be an effective way to increase awareness of your brand and attract new customers, and this type of marketing campaign is very useful for raising awareness of a sale or promotion. It’s important to choose the right type of media and company, however, as your choices will control what potential customers think about your company.

While leaflets and brochures have been the standard choice for quite some time, postcards are fast becoming marketing favorites. A high quality, full color postcard demands attention, and immediately your customer has seen all the information you wanted to show. By comparison, a leaflet or brochure requires much more careful planning, as your customer has to read through the pages to gather all the information.

postcards

postcards

Some companies, for example, offer a next day postcard printing service. Their online creation service allows you to choose a postcard size, from 4 x 6 to 8.5 x 11, and choose which images and text to include. They offer full color printing, to create striking images, and a choice between high gloss and matte finishes. With some companies, you can get advertising postcards in full color for a great price and the company can even mail the postcards for you, saving you time, hassle and money.

Postcards are very easy to design, too. Choose an attention-grabbing image for the front, and ensure the back contains your business name, logo and message, preferably in your color scheme. General postcards can be used time and time again, by giving a discount for the return of an undamaged postcard and reposting, and postcards are excellent for announcing time-critical promotions too. Whatever you are marketing, postcards are the new favorite way to get your message across with maximum impact.

So for your next advertising campaign, consider using postcards to get out your message. They’re economical and effective!

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