Google+

On Target Maintenance Discusses How to Develop a “Target Audience!”

On Target Maintenance Discusses How to Develop a “Target Audience!”

 

On Target Maintenance is the commercial cleaning business that we’ve been speaking about over the past few months. It is also one of the largest growing franchise opportunities in one of the largest growing markets in the world. Every week, more and more franchisee candidates are asking questions, researching, and practically skipping to the On Target Maintenance site in order to get in on the perfect franchise opportunity that can be run directly from their home. There are many reasons why this market and this particular company does so well – and one of those reasons is knowing and being able to locate their target audience.

 

When you are talking about a $100 billion dollar industry, you need to know and understand your target audience, and On Target is adeptly named because they KNOW how to build their client list. Because of this, they have become the franchise that everyone wants to be a part of. Guaranteed success? Is that term even possible? Well…On Target Maintenance keeps showing the world and all their franchisees that it is very possible!

 

When it comes to the world of marketing and advertising for a business, it is that target audience – that specific group of people within the “target market” – who the marketing message is specifically aimed at. For example, if a company sells commercial cleaning services then the “target market” becomes companies, hotels and motels, restaurants, etc. – companies and businesses that, no matter what happens financially, will always need cleaning services and maintenance to keep on running.

 

To explore the idea further, a target audience can be formed of people of a certain age group, gender, marital status, etc., or a combination of factors. Business and companies are a common target audience, and that particular “target market” is huge, growing daily. So one of the largest reasons a company does well is by discovering the appropriate target market(s)and determining the target audience. The biggest mistake that franchises and companies make is when they try to target “everybody” and end up appealing to no one. All or nothing is not the way to go, and On Target KNOWS this!

 

A well-defined “target market” is the first element to a marketing strategy. The “target market” includes taking into consideration the product or service you’re selling, the promotion (or distribution) you need in order to sell it, and the prices – these are the main elements of a proven marketing strategy that determines the success of the company in the marketplace. It comes as no surprise that On Target HAS proven their marketing strategy by learning every single one of the points stated above. If they hadn’t, they never would be able to claim the truth: which is that this company has been successful for decades.

 

Now what are the strategies for reaching “target markets?” Well, marketers have outlined the four basic strategies used: mass marketing, differentiated marketing, concentrated marketing, and micromarketing (marketing to a very specific niche of the community.)

 

Mass marketing is when a firm decides to ignore their actual market and go after the whole market with one offer. It’s called ‘persuasion marketing,’ where they intend to get their product or service out to a wide audience. Their idea is to broadcast a message typically over the radio, television and in newspapers.

 

Another choice for sales teams is to reach out to “target markets” through direct marketing. This is done by buying consumer databases that are based on the market profiles you have defined. These databases usually come with consumer contacts and their emails, mobile numbers and home numbers in order to contact them. You need to use extreme caution when heading into the direct marketing realm because there are most definitely laws in each state. In the end though, to market to any given audience effectively, it is essential to become familiar with your target audience! Which is exactly what On Target Maintenance has already done.

 

“Narrowing” your target audience is also a must when it comes to any market. Theoretically, since the On Target cleaning services are commercial, this would include all business (small to large), hotels, motels, inns, restaurants, etc., that exist in your local area. So focusing your energies on only one section of your city and then expanding your selected zone is the best way to reach everyone that absolutely NEEDS the services On Target Maintenance provides. The only way personal service can ever fail is if you wait for them to come to you. Think about it, if you simply call or walk into twenty-five businesses a week, which would lave most of your week completely free, then at the end of the month you’ve already spoken to one hundred potential clients. Not very difficult when all is said and done. And with On Target, you’re ‘selling’ something that everyone already wants! You’re a part of a company that is already proven to be THE choice for businesses who want reliability, skilled workers, and a perfect job done every single time.

 

As we’ve stated before, home-based businesses like On Target have quickly become the fastest growing form of business start-ups, and being able to be a franchisee of an already established company lets you become a team member destined for success. The costs are low to begin and you can see the huge potential right from the very beginning. Your home-base gives you that flexibility of time that no 9-to-5 will ever provide, and the benefits can be huge.

 

90% of the population (those are the statistics, but if you ask me – 100% of the population) want to have flexible hours in order to still be a success, but have time to spend with family, as well. Life is short. Money is necessary. But giving everything you have to a company that only provides a measly (and I mean measly) paycheck at the end of the week is sad. Not only are you putting pressure on your body, bones, etc. – you are also missing out on all the ‘good’ things in life that only come around once. Really, what’s the point of getting ‘just enough’ money to pay the bills to support your life and your family’s life and then NOT be able to enjoy that life? Seems silly to me.

 

On Target Maintenance thinks that, too. They already take the pressure off by providing their skilled workers and their help, guidance, and everything YOU need to establish, maintain, and grow your own lucrative franchise.

 

On Target wants to invest in YOU. They can show you your “target market” and bring those revenues in from that target audience that is just waiting for YOU to give them what they need: Cleaning services provided by a skilled staff – every single time!

 

 

For More Information, go to:

http://www.on-target.com/

 

On Target Maintenance

120 Route 9W

Haverstraw, NY 10927

Office: (800) 720-0131

Fax: (845) 786-5675

Entertainment

For movies opening January 13, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening January 13, 2017   BIG BUDGET FILMS The Bye Bye Man (PG-13 for terror, violence, sexuality, bloody images, mature themes, profanity, partial nudity and underage alcohol abuse) Haunted house horror flick about a diabolical, supernatural demon (Doug Jones) unwittingly unleashed by a trio of college students (Douglas … [Read More its Good for You.....]

Books

In the World of Fiction: The Oldies but Goodies Are Back

  In the World of Fiction: The Oldies but Goodies Are Back by Amy Lignor   Readers, 2017 has arrived. And the one thing that rises above all the other so-called ‘trends’ that publishers and book lovers are looking forward to seeing this year is one, undeniable and exciting fact: Beloved authors will step back into the limelight. Trends are odd. There are those of us who never assumed that the whole utopian word as well as dystopian … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Top Five Florida Resorts Catering to Do it Yourself Boaters

  Top Five Florida Resorts Catering to Do it Yourself Boaters By Ted Lund Summertime is adventure time for families that want to boat and fish together, and there is no better way to do that than find a resort that caters to do it yourself boaters and anglers. And no place has options like Florida. But before the family can set sail for adventure, you need to find the right boat. One of the best on the water is the Sea Chaser Hybrid Fish … [Read More its Good for You...]

Sports

The NFL Looks at David vs. Goliath

  The NFL Looks at David vs. Goliath by Amy Lignor   This has been one of those odd football seasons where the facts given at the beginning by those panels of “experts” that “know” a great deal about America’s favorite game, turned out to be more than a little wrong. What’s the strangest thing that just might happen when it comes to the Super Bowl? Easy to answer. It just might be that for the first time a QB who didn’t actually play for … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]