Google+

On Page SEO – NO

On Page SEO – NO

 

More and more articles have been coming out lately with regards to On Page SEO, and the fact that it’s becoming less and less important to be found in online searches.

 

For any business wanting to be found online, search has historically been THE way to get traffic to their website. Google has, and continues to, change the way search works and the factors used in determining who’s being found on the first page. There is mounting evidence that what’s on the first page is going to predominantly matter when it comes to relevance, not ranking. That basically means that the words on the page, as well as the tags, are more for subject matter than anything else. Therefore, tweaking them, putting in ‘alt’ tags, and all the other little SEO ‘tricks’ that are normally played, are no longer going to get your business as close to the top of the first page as they used to.

 

In addition, there is mounting data that suggests far more consumers are far less trusting of ‘first page results,’ especially those under thirty years of age. Informed consumers realize that it’s highly likely that companies found on the first page paid in order to exist there. In other words, people are starting to come to the conclusion that the first page does not necessarily yield the ‘best’ results when looking for a company to do business with.

 

Of course, there is the lazy factor, but that will grow to be less and less of a factor if people do not find the quality of product or service that they’re searching for. If this trend continues, as is expected, and search results become less and less trustworthy, more people will rely on other ways to find what they’re looking for. One of two things will happen here. Either people will use those other ways, or the search engines – Google, especially – will keep ‘fine-tuning’ their search criteria to give people the results they want.

 

No one ever believed that Google was going to become the major force it is today, including yours truly. But with such a large portion of their revenue coming from advertising, Google will find a way to keep people using them even as the game and rules continue to change. Let’s remember, they have all the data. Why do you think they keep changing the search criteria?

 

So, if ‘on page optimization’ is something that will mostly affect relevance, what will affect rankings? Also, what will drive traffic websites if search becomes less and less important? Well…there’s this little thing called social media.

 

Social media does a number of things besides giving people a place to go and ‘chat.’ Each time someone posts a comment, or talks about a product and/or service, new content is immediately created. That content, in many cases, references or links back to the company/site that it was about. All of these links add importance in the eyes of Google and other search engines, which place a high value on back-links. In addition, since this linked content is being newly created, it indicates that there’s something ‘happening’ with that product or service, making the content not only relevant, but also current.

 

One of the reasons people have been saying for years that “content is king,” is that new content ‘appearing’ shows that either the company, or someone who cares about the company – whether it be a customer or the company itself – is creating information about it and keeping it in the forefront of peoples’ minds.

 

Creating content does take time and money. Creating quality content takes even more. Anyone creating content that is not high quality is pretty much just shooting themselves in the foot. After all, what does that say about the company itself? By placing importance on high quality, relevant, and current content, the search engines have what amounts to be a self-policing way to rank sites.

 

Let’s turn our attention back to social media. Not only does it create content, it creates ready-made networking groups. It’s been said that, “everyone knows someone.” That is social media. For example: I’m friends with Fred, who loves golf. I see a new golf product that I think Fred will really like. I can immediately post a link to him, send a message, or a slew of other things, and it’s immediately seen by all of our mutual friends. From there, it more or less takes on a life of its own. That is, in essence, social media networking and marketing.

 

Instead of a product, let’s look at an article or story about a company, their product and/or service. Once that type of content is created and posted on the Web, it will start being tweeted, re-tweeted, referenced and discussed in all the various social media forums that exist.

 

One thing that many of us forget is that the Internet –  the World Wide Web – is an ever-growing, ever-changing landscape. What works today may not work next year. Google was, and will continue to, be a large player in shaping the way it works. Facebook has also changed the way companies and people look at doing business on the Web. Who will be the next big player?

 

The one and only thing that remains certain is that the Internet is all about the finding and sharing of information, and as long as there’s information to share, there will be a need for it.

 

It’s not going anywhere!

www.befirstinc.com

www.smallbusinessowner.com

www.staugnews.com

www.houston-newsonline.com

www.bozemannewsonline.com

Entertainment

For movies opening June 23, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening June 23, 2017   BIG BUDGET FILMS The Beguiled (R for sexuality) Sofia Coppola won Best Director at Cannes for this sublime tale of seduction, a remake of Clint Eastwood's Civil War saga about Southern belles competing for the affections of a Union soldier (Colin Farrell) wounded and abandoned by his unit. … [Read More its Good for You.....]

Books

Gil’s Goodwill!

  Gil Robertson The “Book of Black Heroes” Interview with Kam Williams Gil's Goodwill! For nearly three decades, writer/author Gil L. Robertson, IV has used the written word to enlighten, empower and uplift. The one-time political organizer initially made his mark in entertainment journalism, penning over 50 national magazine covers and contributing bylines to a wide range of publications that include the Los Angeles Times, the Atlanta … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell your present homestead in order to get the money needed to start paying on a new one. And, of … [Read More its Good for You.....]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed SELMA as well as being singled out for her ‘mind-blowing’ lead role as Sister in SPARKLE alongside … [Read More its Good for You...]

Outdoors

Tidewater 230 LXF Combines Luxury, Family Friendly Features

  Tidewater 230 LXF Combines Luxury, Family Friendly Features By Craig Lamb Are you looking for a family friendly, center console fishing rig in the 23-foot class? Your search is over with the 230 LXF from Tidewater Boats. The all-new 230 LXF has a centerline of 23’ with a wide beam spanning 8’ 10.” The boat weighs 3,200 pounds and has a fuel capacity of 95 gallons for peace of mind on long trips. Best balance of performance and fuel … [Read More its Good for You...]

Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

  You Don’t Have to be Greek to be a “Zorba” Fanatic by Amy Lignor   No, the sport is not called ‘Zorba’, but it most definitely fits for this article’s title. This most unusual sport is actually called ‘Zorbing’, and has caught on like wildfire across the globe. And now, seeing as that the NBA has wrapped, with Golden State proving that they were determined to make amends for last season; and with the NHL closing up shop for the season … [Read More its Good for You...]

Business

Add Value with Summer Home Renovation Projects

  Add Value with Summer Home Renovation Projects by Amy Lignor   There are a whole list of summer activities for you and the kids planned. Most of them, of course, you want to be nothing but fun, such as grilling outside on the patio or swimming in the pool. However, having the backyard pool and patio are two things you really need in place before either of those activities could be enjoyed. And building this area could be a great … [Read More its Good for You...]

Travel

Finding Relaxation in the Most Remote Locations of All

    Finding Relaxation in the Most Remote Locations of All by Amy Lignor   It is a fact that the largest travel locations are also beyond popular. Among the downsides of this fact is that when you’re looking for peace, quiet, and basically a chance to do nothing more than spend time with yourself and, perhaps, one other best friend, the most popular places don’t offer that. In other words, it is the most remote (sometimes most … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]