Google+

Necessity of Online Advertising!

 

Necessity of Online Advertising!

 

We have spoken about tagging as well as brand monitoring – two techniques that are necessary in order to be a social media ‘guru’ and introduce your company in the right way to the rest of the world. But there are other very important issues that each and every business must learn in order to market their products and their brand to the globe. One of these monumental necessities is the utilization of online advertising. A technique that the Be First Social Media team knows all about.

 

To keep it simple, online advertising is a form of promotion that engages the Internet and the World Wide Web to deliver marketing messages as well as visual stimulations in order to attract clients and build a customer base. There are many avenues of online advertising including, ads on search engines (AKA the ‘result’ list on Google when placing in a key word to search for); as well as banner ads, blogs, classified ads online, rich media ads, email marketing pop-ups, and more.

 

This particular aspect of marketing your brand name and product goes hand-in-hand with brand monitoring, and the Be First Social Media team that stands behind your business monitoring internet content as it relates to your brand, your competitor’s product, or your partners.

 

Now we all know about Facebook and their ‘changes’ that have been made in recent months, and that they are counting on advertising dollars to increase their profits. Of course, that shouldn’t be difficult, considering the fact that all businesses need Facebook as well as other social media channels in order to reach that mass audience that’s interested in your product and brand. In fact, with Facebook, you’re speaking about millions of people who discuss everything from the latest gadget to music, movies, politics, books, clothing – and so on and so on. They are even more of a research tool now than Amazon is – even though Amazon is actually the seller of these product categories.

 

But as far as advertising is concerned, Facebook is the ‘gold mine’ above everyone else. Although there are other social media channels that many businesses need and should employ (i.e., Twitter, LinkedIn, Google, etc.) Facebook has millions of users with millions of ‘friends’ where, with just one ‘good’ word, YOUR company’s brand can increase in minutes.

 

All businesses are already aware that we are living in an interactive world. A company’s Facebook page is absolutely essential in order to attract and keep visitors coming back again and again. The blogs, the information, the videos linked on YouTube – all of these have to be updated 24/7 and monitored by the best social media team in order to keep track of your progress as well as keeping track of your competitors out there to see what is working or not working for them.

 

And even though we are certainly looking for education, knowledge and the latest information regarding a product, ‘we, the people’ are also looking for pure and utter entertainment. What that means is videos, blogs, colorful advertising, brand names that stick in the mind of everyone – even having celebrities as part of advertising campaigns, or holding events and raffles that get people involved. Savvy, unique social media teams, such as Be First Media Group’s, know how to create an online advertising campaign that can not be beat.

 

We’re also talking about apps. Think about this realm as well. More and more people are using mobile advertising, seeing as that they are always traveling and cell phones are basically glued to people’s hands at all times during the day. The mobile web has exploded just like the internet exploded decades ago. And when mobile phones are surfing the web, the advertisements that appear are necessary to increase your brand! This includes location-based ads that are continuously growing in popularity. With GPS tracking systems that allow people to call up the ‘it’ place they want to go to Smartphone information and reviews about local restaurants and local malls – advertising is also a huge necessity for the local retailers and businesses that need to place their brand logo and name in front of these cellular clients.

 

Do we watch TV? Sure we do, but not NEARLY as much as we are looking at computers, phones, Blackberries, etc., etc.. In fact, with places like Netflix, more and more people are getting their streaming television and/or movies on that site instead of watching TV or heading into their local video store after waiting months to see the release. The advertising locations for all businesses are available in all these realms – especially the large sites that are touting television, celebrity updates, and movies. Here we are speaking about pop-up ads that can appear in everything from the entertainment world all the way to Google Maps, which has added their own pop-up advertising.

 

With Be First Media Group’s offering full services that include Content Marketing with a focus on content and social marketing through their own social media network and web partnerships, they also work intelligently and skillfully as an online advertising agency. Being a web and content developer, they provide direction when it comes to advertising and are able to deliver to the internet ads for your brand and company that truly are visually stimulating, which means readers will remember, head to the site, and tell their friends – which is exactly what you want to increase ROI.

 

And online advertising does not have to deal with the same limits as other forms of advertising – such as geography or time. Web advertising is available to all locations and to all time zones; there is literally nothing standing in the way of a business in Idaho being found, visited, and have their products purchased and ‘talked about’ by people in Sydney, Australia. That is the true beauty of online advertising and must be utilized in this economy.

 

The growth of this particular medium attracts the attention of advertisers and has become a FAR more productive source to bring your brand and information to consumers. So as you head forth down the road of building your business, remember that the Be First Media Group  is here to make sure that your online advertising is among the ‘best of the best!’

 

For more information, head to:

Be First Media Group

 

Entertainment

For movies opening January 13, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening January 13, 2017   BIG BUDGET FILMS The Bye Bye Man (PG-13 for terror, violence, sexuality, bloody images, mature themes, profanity, partial nudity and underage alcohol abuse) Haunted house horror flick about a diabolical, supernatural demon (Doug Jones) unwittingly unleashed by a trio of college students (Douglas … [Read More its Good for You.....]

Books

In the World of Fiction: The Oldies but Goodies Are Back

  In the World of Fiction: The Oldies but Goodies Are Back by Amy Lignor   Readers, 2017 has arrived. And the one thing that rises above all the other so-called ‘trends’ that publishers and book lovers are looking forward to seeing this year is one, undeniable and exciting fact: Beloved authors will step back into the limelight. Trends are odd. There are those of us who never assumed that the whole utopian word as well as dystopian … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

History Being Sold to the Highest Bidder

  History Being Sold to the Highest Bidder by Amy Lignor   For the longest time, scientists and archaeologists have been confused and bemused by various discoveries they’ve unearthed that offer little or no explanation as to the who, what, and why of the people who created these things or left them behind. Even now, in 2017, there are discoveries being studied; stories that were once legends now have actual bits of proof being found that … [Read More its Good for You.....]

Lifestyle

Groundswell for Chazelle!

  Damien Chazelle The “La La Land” Interview with Kam Williams Groundswell for Chazelle! Damien Chazelle wrote and directed the Academy Award-winning Whiplash which landed five Oscar nominations, including Best Picture and Best Adapted Screenplay for Chazelle. The movie won a trio of Oscars in the Film Editing, Sound Mixing and Supporting Actor (J.K. Simmons) categories. In 2013, his short film of the same name won the Short Film … [Read More its Good for You...]

Outdoors

Top Five Florida Resorts Catering to Do it Yourself Boaters

  Top Five Florida Resorts Catering to Do it Yourself Boaters By Ted Lund Summertime is adventure time for families that want to boat and fish together, and there is no better way to do that than find a resort that caters to do it yourself boaters and anglers. And no place has options like Florida. But before the family can set sail for adventure, you need to find the right boat. One of the best on the water is the Sea Chaser Hybrid Fish … [Read More its Good for You...]

Sports

The NFL Looks at David vs. Goliath

  The NFL Looks at David vs. Goliath by Amy Lignor   This has been one of those odd football seasons where the facts given at the beginning by those panels of “experts” that “know” a great deal about America’s favorite game, turned out to be more than a little wrong. What’s the strangest thing that just might happen when it comes to the Super Bowl? Easy to answer. It just might be that for the first time a QB who didn’t actually play for … [Read More its Good for You...]

Business

Spotlight on Africa

  Spotlight on Africa by Amy Lignor   As the year winds down and comes to a close, it is Africa that is receiving some headlines that call for many changes and improvements to be made in the coming years. It was Ambassador Amina Mohamed (Nairobi, Kenya) that spoke recently about the African Union Commission (AUC) and how the group must provide leadership in the coming years. After all, the nation of Africa is, in truth, the cradle … [Read More its Good for You...]

Travel

The Grandest New Year’s Celebrations Around the World

    The Grandest New Year’s Celebrations Around the World by Amy Lignor   Oh, yes…there are many, many places to travel in order to ring in that New Year in style. Some people have already stated that they see 2017 becoming one of the ‘best of the best’ years the world has ever seen – from technology to business to education to even “going greener” – heck, green has even been chosen as the top color of 2017. But where should you … [Read More its Good for You...]

Green Living

2017 Will Be Green!

    2017 Will Be Green! by Amy Lignor   This statement is not a “hopeful” imagination talking; it is actually quite true. Very recently the Pantone Color Institute declared that green will most definitely be THE color for 2017. This is a company that calls themselves the “global color authority,” and states that everything from high fashion to trends will be on the green path throughout next year. So…when we look at a “green” … [Read More its Good for You...]