Necessity of Online Advertising!


Necessity of Online Advertising!


We have spoken about tagging as well as brand monitoring – two techniques that are necessary in order to be a social media ‘guru’ and introduce your company in the right way to the rest of the world. But there are other very important issues that each and every business must learn in order to market their products and their brand to the globe. One of these monumental necessities is the utilization of online advertising. A technique that the Be First Social Media team knows all about.


To keep it simple, online advertising is a form of promotion that engages the Internet and the World Wide Web to deliver marketing messages as well as visual stimulations in order to attract clients and build a customer base. There are many avenues of online advertising including, ads on search engines (AKA the ‘result’ list on Google when placing in a key word to search for); as well as banner ads, blogs, classified ads online, rich media ads, email marketing pop-ups, and more.


This particular aspect of marketing your brand name and product goes hand-in-hand with brand monitoring, and the Be First Social Media team that stands behind your business monitoring internet content as it relates to your brand, your competitor’s product, or your partners.


Now we all know about Facebook and their ‘changes’ that have been made in recent months, and that they are counting on advertising dollars to increase their profits. Of course, that shouldn’t be difficult, considering the fact that all businesses need Facebook as well as other social media channels in order to reach that mass audience that’s interested in your product and brand. In fact, with Facebook, you’re speaking about millions of people who discuss everything from the latest gadget to music, movies, politics, books, clothing – and so on and so on. They are even more of a research tool now than Amazon is – even though Amazon is actually the seller of these product categories.


But as far as advertising is concerned, Facebook is the ‘gold mine’ above everyone else. Although there are other social media channels that many businesses need and should employ (i.e., Twitter, LinkedIn, Google, etc.) Facebook has millions of users with millions of ‘friends’ where, with just one ‘good’ word, YOUR company’s brand can increase in minutes.


All businesses are already aware that we are living in an interactive world. A company’s Facebook page is absolutely essential in order to attract and keep visitors coming back again and again. The blogs, the information, the videos linked on YouTube – all of these have to be updated 24/7 and monitored by the best social media team in order to keep track of your progress as well as keeping track of your competitors out there to see what is working or not working for them.


And even though we are certainly looking for education, knowledge and the latest information regarding a product, ‘we, the people’ are also looking for pure and utter entertainment. What that means is videos, blogs, colorful advertising, brand names that stick in the mind of everyone – even having celebrities as part of advertising campaigns, or holding events and raffles that get people involved. Savvy, unique social media teams, such as Be First Media Group’s, know how to create an online advertising campaign that can not be beat.


We’re also talking about apps. Think about this realm as well. More and more people are using mobile advertising, seeing as that they are always traveling and cell phones are basically glued to people’s hands at all times during the day. The mobile web has exploded just like the internet exploded decades ago. And when mobile phones are surfing the web, the advertisements that appear are necessary to increase your brand! This includes location-based ads that are continuously growing in popularity. With GPS tracking systems that allow people to call up the ‘it’ place they want to go to Smartphone information and reviews about local restaurants and local malls – advertising is also a huge necessity for the local retailers and businesses that need to place their brand logo and name in front of these cellular clients.


Do we watch TV? Sure we do, but not NEARLY as much as we are looking at computers, phones, Blackberries, etc., etc.. In fact, with places like Netflix, more and more people are getting their streaming television and/or movies on that site instead of watching TV or heading into their local video store after waiting months to see the release. The advertising locations for all businesses are available in all these realms – especially the large sites that are touting television, celebrity updates, and movies. Here we are speaking about pop-up ads that can appear in everything from the entertainment world all the way to Google Maps, which has added their own pop-up advertising.


With Be First Media Group’s offering full services that include Content Marketing with a focus on content and social marketing through their own social media network and web partnerships, they also work intelligently and skillfully as an online advertising agency. Being a web and content developer, they provide direction when it comes to advertising and are able to deliver to the internet ads for your brand and company that truly are visually stimulating, which means readers will remember, head to the site, and tell their friends – which is exactly what you want to increase ROI.


And online advertising does not have to deal with the same limits as other forms of advertising – such as geography or time. Web advertising is available to all locations and to all time zones; there is literally nothing standing in the way of a business in Idaho being found, visited, and have their products purchased and ‘talked about’ by people in Sydney, Australia. That is the true beauty of online advertising and must be utilized in this economy.


The growth of this particular medium attracts the attention of advertisers and has become a FAR more productive source to bring your brand and information to consumers. So as you head forth down the road of building your business, remember that the Be First Media Group  is here to make sure that your online advertising is among the ‘best of the best!’


For more information, head to:

Be First Media Group




Prodigal Parent Documentary Chronicles Grammy-Winning Rapper’s Reunion with Long-Lost Dad

  In My Father's House Film Review by Kam Williams Prodigal Parent Documentary Chronicles Grammy-Winning Rapper's Reunion with Long-Lost Dad Che "Rhymefest" Smith is among the handful of rappers who have actually managed to make it in the music industry. What's even more remarkable is the fact that the Grammy-winning artist also overcame a challenging childhood, having been raised on the rough South Side of Chicago by a single-mom … [Read More its Good for You.....]



Florynce "Flo" Kennedy ~ The Life of a Black Feminist Radical

  Florynce "Flo" Kennedy The Life of a Black Feminist Radical by Sherie M. Randolph University of North Carolina Press Hardcover, $30.00 328 pages, Illustrated ISBN: 978-1-4696-2391-7 Book Review by Kam Williams "I first came upon [Flo] Kennedy when I was sitting on my sofa, flipping through TV channels, and old footage flashed across the screen of her... A friend watching with me... knew that she had been active as a feminist in … [Read More its Good for You...]



More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

Housing Sales Increase but Questions Remain

Housing Sales Increase but Questions Remain By Burt Carey   Big bankers and mortgage lenders like Bank of America and Merrill Lynch say changing demographics are fueling a first-time home buyers market in 2015 that may be short-lived. Real estate, it seems, is heating up – at least for value seekers. At the current rate, home sales are on pace to post their best year since 2007, even with increased prices. Fueling the action are … [Read More its Good for You.....]



Meetin’ with Seaton

  Eric Dean Seaton The “Legend of the Manatamaji” Interview with Kam Williams Meetin' with Seaton Born and raised in Cleveland, Ohio, Eric Dean Seaton was studying television and movies with the dream of one day becoming a director while most of his friends were running the streets. After graduating from Ohio State University, he moved to Hollywood where he proceeded to climb the showbiz ladder as an Assistant Director [AD] on such … [Read More its Good for You...]



Take Advantage of Crossbows to Improve your Hunts

  Take Advantage of Crossbows to Improve your Hunts by Craig Lamb   The list of states allowing or considering the use of crossbows during archery season continues to grow, and that means longer seasons and more chances for success when hunting whitetail deer and other big game. But the advantages don't stop there. If you are thinking about adding a crossbow to your hunting arsenal, consider these advantages that make … [Read More its Good for You...]



From America to London: Highlights from Week 4 of the NFL

  From America to London: Highlights from Week 4 of the NFL By Amy Lignor   On Monday night, you had to give it to the Chiefs. They hung in there. They tried hard, but just like the rest of the visitors to Lambeau Field, Aaron Rodgers and the Packers ran away with the game. He wore a huge smile, as always. Of course, that may be because his team was 3 and 0 at the time, or it could just be that he knew his next game … [Read More its Good for You...]



Syrian War Prompts Calls for Dipping Into Doomsday Seed Storage Vault

  Syrian War Prompts Calls for Dipping Into Doomsday Seed Storage Vault By Burt Carey Forget those Hollywood portrayals of doomsday preppers building fortified bunkers, storing food and other supplies, and hoarding cases upon cases of ammunition in preparation of post-Armageddon survival. There’s a real doomsday vault above the Arctic Circle on a Norwegian island about 800 miles from the North Pole that stores more than 850,000 stocks … [Read More its Good for You...]



Want To Cruise? Now is the Best Time for Deals

  Want To Cruise? Now is the Best Time for Deals By Burt Carey Full disclosure: I’m neither a travel agent nor a cruise line employee. I do love cruising, though, especially when the industry is practically giving away cabin space. If you think that’s just a ploy to sucker you into pulling the ol’ credit card out of your wallet, well, I’m just not that plastic. With fall here and winter fast approaching, cruising is at its least … [Read More its Good for You...]

Green Living


An EPA “Accident” Turns Into Far More

  An EPA “Accident” Turns Into Far More ~ by Amy Lignor What began as an “accident” made by the EPA in Denver, Colorado, has now opened a can of even more worms showing that the EPA, itself, actually had pre-knowledge that an environmental accident could occur in the first place during their project. For those who may not know, two weeks back a waste spill happened of approximately three million gallons of mine waste, when the EPA … [Read More its Good for You...]