Google+

National Geographic: A ‘Green’ Hero & A Young Girl’s Memory

National Geographic: A ‘Green’ Hero & A Young Girl’s Memory

 

When this writer, and many others, think about the environment, going ‘green,’ recycling, saving the animals, enhancing and preserving the planet – two names come to mind: National Geographic and The Wild Kingdom.

 

I can’t tell you how fun it was to sit every Sunday night and watch Perkins and his assistant save animals across the globe in The Wild Kingdom. Dad and I would watch those beautiful scenes and talk about one day going to Africa or Australia and walking through that startling environment. He was an animal aficionado and the animals truly loved him back.

 

Now, when it came to National Geographic – Mom was the librarian in the clan and would always make sure that we had these magazines in the house. Not only would we see the stunning scenes of wild animals running through the most majestic landscapes in the world, but we would learn about other societies, cultures – everything there was to learn when it came to people across the globe. So it comes as no surprise that The National Geographic Society is one company whose mission is to be an international leader for conservation and environmental sustainability. And the most fun part about NG is the fact that they start their ‘green initiatives’ at home, in their workplace in Washington, D.C.

 

The Society has formed a ‘Green Team’ and a ‘Green Guide’ that helps the rest of us do right by the environment so that it will last a good, long time. The NG has created, developed and utilized ‘green’ initiatives over the years that are related to everything from water to energy; recycling to employee programs that inspire others to save the planet.

 

It was in 2007 that the Society first launched the GoGreen initiative by inviting all of their own  employees to help National Geographic walk the talk they’d been talking about! This led to seven subcommittees being formed which have, together, brought about a huge list of accomplishments that focus on sustainability. Think about that! With one step you are talking about thousands of employees between the Society and the NG Channel who have set an amazing example for the rest of us by using their employee status to achieve change.

 

And when we speak about accomplishments, we speak about a ton of things from measuring the carbon footprint of the Society and doing something about it; even making one of the NG headquarters Energy Star (US EPA) compliant, They have completely erased plastics from their own cafeteria and introduced locally grown, organic foods; they have created a composting program where all food waste and non-recyclable paper products, including bathroom hand towels, are taken care of effectively and with the least amount of strain on the environment; and have even gone all the way to installing video conferencing so that they could reduce business travel by over twenty percent. New commuting plans for employees, car pools, mass transit…they even implement ‘Green Fridays’ that have the office closing down ten days in the summertime to reduce energy use in the buildings.

 

Now, considering we are speaking about a company whose magazine was (and is, really) the end-all and be-all when it comes to the environment and ecology, the NG even dove head-first into researching and changing the ‘life cycle’ assessment of their most popular product. (*A life cycle assessment (LCA) is an attempt to capture and measure all the carbon emissions associated with a product from ‘cradle to grave,’ from the sourcing of its raw materials all the way through its manufacture, use, and disposal.*)

 

Now the main purpose for doing this is to explicitly  understand where the carbon emissions in production is coming from, so a company can determine with complete accuracy the total emissions that are associated with the creation, use and disposal of their product. When it comes to the ever-popular magazine, the NG was able to identify where carbon reduction was needed and get to it!

 

The National Geographic Society initiated their own LCA on the National Geographic magazine in 2008, completing the study in 2009. The main goal was to identify the carbon emissions that came from the creation of the magazine content. Now this didn’t only mean paper and ink, mind you. It meant everything from the travel that their employees had to make in order to get the story and pictures necessary for the edition, and even took into account all the emissions that everyone involved in the magazine had to contend with. That meant all their suppliers, vendors (the trucks that delivered), chains of service providers that brought the magazine together – all of these facets are a huge part of the creation and delivery of a magazine to members of the Society, as well as the entire marketplace. And even once they figured out all of this, they also had to work in the carbon issues when it came to disposal of the magazine.

 

I don’t think people know of the work that goes into a publication. Whether you are an NG fan, or more ‘entertainment’ oriented and like the whole tabloid press thing we have going on, either way, one magazine creates thousands (heck, hundreds of thousands) of jobs when you add in the creation, marketing, advertising, delivery and disposal of that work. You have to take into consideration the floor space, the staff, the energy and power of machinery and equipment used, forestry and maintaining our natural environment while still being able to produce an intelligent and invigorating publication; chemical suppliers, paper manufacturers, and employees that are needed for story development, editing, advertising – everyone is a must when it comes to getting that publication from their minds to our doors. And if we ever even witnessed and broke-down the amount of issues that one publication brings up in the environmental world, we would all probably stand with mouths agape and eyes open wide wondering how all of that could possibly be necessary for a simple magazine.

 

As I said, it comes as no surprise to me that National Geographic is the company that truly uses their time, energy and money to not only educate us, but also educate themselves on how to save the planet that needs saving.

 

Although Fate didn’t work out to allow my father and I the ability to get on a plane and see the world, I will always have the NG and Wild Kingdom as two very amazing memories where we learned, shared, and had a great time!

 

Help save this planet for the kids coming up behind us who really love sitting with their parents and grandparents and learning what an amazing world is out there!

 

Until Next Time, Everybody!

 

For more information, go to:

www.thegreenregister.com

www.nationalgeographic.com

Entertainment

Raunchy Adaptation of Classic TV Series Arrives on Home Video

  Chips DVD Review by Kam Williams Raunchy Adaptation of Classic TV Series Arrives on Home Video Whenever a classic television series is made into a movie, the buzz always seems to be about whether the screen version will be a creative variation on the theme or merely a campy, cornball, take-the-money-and-run ripoff trading in familiar formulas and shopworn cliches. After all, for every inspired adaptation like Batman (1989), Charlie's … [Read More its Good for You.....]

Books

Gil’s Goodwill!

  Gil Robertson The “Book of Black Heroes” Interview with Kam Williams Gil's Goodwill! For nearly three decades, writer/author Gil L. Robertson, IV has used the written word to enlighten, empower and uplift. The one-time political organizer initially made his mark in entertainment journalism, penning over 50 national magazine covers and contributing bylines to a wide range of publications that include the Los Angeles Times, the Atlanta … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell your present homestead in order to get the money needed to start paying on a new one. And, of … [Read More its Good for You.....]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed SELMA as well as being singled out for her ‘mind-blowing’ lead role as Sister in SPARKLE alongside … [Read More its Good for You...]

Outdoors

Tidewater 230 LXF Combines Luxury, Family Friendly Features

  Tidewater 230 LXF Combines Luxury, Family Friendly Features By Craig Lamb Are you looking for a family friendly, center console fishing rig in the 23-foot class? Your search is over with the 230 LXF from Tidewater Boats. The all-new 230 LXF has a centerline of 23’ with a wide beam spanning 8’ 10.” The boat weighs 3,200 pounds and has a fuel capacity of 95 gallons for peace of mind on long trips. Best balance of performance and fuel … [Read More its Good for You...]

Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

  You Don’t Have to be Greek to be a “Zorba” Fanatic by Amy Lignor   No, the sport is not called ‘Zorba’, but it most definitely fits for this article’s title. This most unusual sport is actually called ‘Zorbing’, and has caught on like wildfire across the globe. And now, seeing as that the NBA has wrapped, with Golden State proving that they were determined to make amends for last season; and with the NHL closing up shop for the season … [Read More its Good for You...]

Business

Add Value with Summer Home Renovation Projects

  Add Value with Summer Home Renovation Projects by Amy Lignor   There are a whole list of summer activities for you and the kids planned. Most of them, of course, you want to be nothing but fun, such as grilling outside on the patio or swimming in the pool. However, having the backyard pool and patio are two things you really need in place before either of those activities could be enjoyed. And building this area could be a great … [Read More its Good for You...]

Travel

Finding Relaxation in the Most Remote Locations of All

    Finding Relaxation in the Most Remote Locations of All by Amy Lignor   It is a fact that the largest travel locations are also beyond popular. Among the downsides of this fact is that when you’re looking for peace, quiet, and basically a chance to do nothing more than spend time with yourself and, perhaps, one other best friend, the most popular places don’t offer that. In other words, it is the most remote (sometimes most … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]