Name Recognition Equals Market Success!
Marilyn Monroe. Elvis Presley. Abraham Lincoln. What do these people have in common? (I know…don’t you HATE questions like this?)
Last week we began our ‘journey’ down the many paths and avenues of social networking. How to get your name into the business world; how to create a successful enterprise out of basically, nothing. Well, this week we are going to speak about the much-needed, name recognition.
The one thing that the above people all have in common is the fact that ALL of us know who the above people are. We know their stories, and we even have a picture burned somewhere in our minds of what each and every one of these people looked like. Even though, nowadays, kids believe that before ‘Honest Abe’ was a politician, apparently he was a vampire hunter. (See the hit book and movie, if you don’t believe me). But even in the 21st Century, people like Old Abe and Monroe are well-known icons. Perhaps not as well-known as Justin Bieber or Lady Gaga, but…they are known.
Name recognition comes from many things. With the above, it was simply because they were people who stood in the spotlight. They were (and still are) seen on magazine covers, in movies, on money, of course, and we know them from the jobs they performed. With name recognition – either bad or good, actually – you can become one of those ‘people’ that everyone knows, and you really don’t have to stand on the world stage to get it done anymore.
When it comes to building a new business, or selling a product or service – name recognition is extremely important. If no one knows YOU and what you are selling, how on earth would they find you? It’s a very simple premise, one that a young man by the name of Zuckerberg ‘discovered’ and capitalized on, a long time ago.
The definition of ‘name recognition’ actually came about a long time ago. This was the term used in the political arena to see how many people were actually noticing a particular politician. Which makes sense, because the ‘name you know’ is the one that will actually garner the votes.
But name recognition has grown by leaps and bounds in the 20th and 21st centuries – and now represents one of the biggest areas of advertising and marketing.
As we talked about last week, I come from the realm of writing. Now, when you speak about the concept of name recognition in the literary arena, you think about writers, such as Stephen King, Dean Koontz, J.K. Rowling – these are names that your brain knows and will head to the bookstore to buy their latest work almost immediately. But for those millions of writers who are just starting out, or finding themselves in the ‘background’ in this particular world, name recognition has to begin with a blog and a campaign to all readers out there in order to get your foot in the door.
A blog is the one place where you can speak about books, contests, giveaways, offer reviews, give out new information for fans and readers, and try your absolute best to be ‘different’ from everyone else. Unique is what captures a reader’s attention, so your particular book blog needs to be as colorful, exciting, interesting and informative as possible. With an entertaining blog, your name will be recognized and your followers will grow each and every day. Get enough of those followers to believe in your work and enjoy your ideas – and the sales of your novel will increase.
The problem with blogs is that they take a great deal of time. And, if you ARE among the category of a writer or a business person just starting out, time is something that’s not exactly available to you. Therefore, along comes Facebook. Whether this is your ‘favorite’ marketing vehicle or not, Facebook is the ‘king’ when it comes to gathering friends and supporters, and getting the ‘word’ out on any product or service that you are providing. Not only is it an absolute ‘free’ way to reach millions of potential buyers, but a huge percentage of the world is on Facebook at any given time during the day. This is where they go at the end of the workday in order to catch up, see the news, as well as look for the ‘new names’ that are growing in the industries they are interested in knowing more about. Products SELL over the world Wide Web (Think Amazon, guys and gals. This is a massive company that ONLY markets on the Web and they are proving to be an unstoppable force in ALL industries!)
Marketing and advertising ‘plans’ of the 21st Century wrap themselves around Facebook, Twitter, Google, LinkedIn – major sites that were built on the fact that a ‘nobody’ can basically become a ‘somebody’ in their industry.
As I delve further and further into the creation of websites and blogs, Facebook and Twitter campaigns – the more I learn. Even being a complete and utter novice at these programs, one can still learn and learn quickly. The fact remains that paper and pens are out. Computers – the World Wide Web – will make up a huge percentage of your company’s sales and will most likely grow to be the ONLY avenue of marketing in the future.
More and more stores are turning to ‘online only’ sales and computer campaigns. Not only are they seeing better results than they ever did with direct mail, but they are also saving money and time by turning to the ‘Super Highway’ to get their ideas and products available to the public.
And all of this begins with name recognition. Once you build that solid reputation, the word does get out and the customers arrive. All of the businesses that you already know have their own online sites where you can do all of your shopping without ever having to leave your living room. A new business MUST build that reputation.
Without the blog, the customer assistance, the ‘killer’ colorful site that grabs the customers’ attention – a new business has a big chance of ultimate failure. Look around, everybody. The power of the blog and websites have become amazing. Even the well-known actors and people who already enjoy the spotlight are ‘tweeting’ and setting up blogs in order to make sure that their ‘following’ grows bigger and bigger, each and every day.
Social networking has become THE platform – and online services have become the main way that new businesses can bring clients in the proverbial door. And if you are that individual or business that wants to succeed – you NEED to get that name recognition fast!
After all, if Abe Lincoln can go from THE President to THE cool vampire hunter, then YOU can use the internet to become the next ‘big thing!’
To Gain the “Slight Edge to Get Noticed” Be First Inc can take you there.
Until Next Time Everybody,