Google+

Name Recognition Equals Market Success!

Name Recognition Equals Market Success!

 

Marilyn Monroe. Elvis Presley. Abraham Lincoln. What do these people have in common? (I know…don’t you HATE questions like this?)

 

Last week we began our ‘journey’ down the many paths and avenues of social networking. How to get your name into the business world; how to create a successful enterprise out of basically, nothing. Well, this week we are going to speak about the much-needed, name recognition.

 

The one thing that the above people all have in common is the fact that ALL of us know who the above people are. We know their stories, and we even have a picture burned somewhere in our minds of what each and every one of these people looked like. Even though, nowadays, kids believe that before ‘Honest Abe’ was a politician, apparently he was a vampire hunter. (See the hit book and movie, if you don’t believe me). But even in the 21st Century, people like Old Abe and Monroe are well-known icons. Perhaps not as well-known as Justin Bieber or Lady Gaga, but…they are known.

 

Name recognition comes from many things. With the above, it was simply because they were people who stood in the spotlight. They were (and still are) seen on magazine covers, in movies, on money, of course, and we know them from the jobs they performed. With name recognition – either bad or good, actually – you can become one of those ‘people’ that everyone knows, and you really don’t have to stand on the world stage to get it done anymore.

 

When it comes to building a new business, or selling a product or service – name recognition is extremely important. If no one knows YOU and what you are selling, how on earth would they find you? It’s a very simple premise, one that a young man by the name of Zuckerberg ‘discovered’ and capitalized on, a long time ago.

 

The definition of ‘name recognition’ actually came about a long time ago. This was the term used in the political arena to see how many people were actually noticing a particular politician. Which makes sense, because the ‘name you know’ is the one that will actually garner the votes.

 

But name recognition has grown by leaps and bounds in the 20th and 21st centuries – and now represents one of the biggest areas of advertising and marketing.

 

As we talked about last week, I come from the realm of writing. Now, when you speak about the concept of name recognition in the literary arena, you think about writers, such as Stephen King, Dean Koontz, J.K. Rowling – these are names that your brain knows and will head to the bookstore to buy their latest work almost immediately. But for those millions of writers who are just starting out, or finding themselves in the ‘background’ in this particular world, name recognition has to begin with a blog and a campaign to all readers out there in order to get your foot in the door.

 

A blog is the one place where you can speak about books, contests, giveaways, offer reviews, give out new information for fans and readers, and try your absolute best to be ‘different’ from everyone else. Unique is what captures a reader’s attention, so your particular book blog needs to be as colorful, exciting, interesting and informative as possible. With an entertaining blog, your name will be recognized and your followers will grow each and every day. Get enough of those followers to believe in your work and enjoy your ideas – and the sales of your novel will increase.

 

The problem with blogs is that they take a great deal of time. And, if you ARE among the category of a writer or a business person just starting out, time is something that’s not exactly available to you. Therefore, along comes Facebook. Whether this is your ‘favorite’ marketing vehicle or not, Facebook is the ‘king’ when it comes to gathering friends and supporters, and getting the ‘word’ out on any product or service that you are providing. Not only is it an absolute ‘free’ way to reach millions of potential buyers, but a huge percentage of the world is on Facebook at any given time during the day. This is where they go at the end of the workday in order to catch up, see the news, as well as look for the ‘new names’ that are growing in the industries they are interested in knowing more about. Products SELL over the world Wide Web (Think Amazon, guys and gals. This is a massive company that ONLY markets on the Web and they are proving to be an unstoppable force in ALL industries!)

 

Marketing and advertising ‘plans’ of the 21st Century wrap themselves around Facebook, Twitter, Google, LinkedIn – major sites that were built on the fact that a ‘nobody’ can basically become a ‘somebody’ in their industry.

 

As I delve further and further into the creation of websites and blogs, Facebook and Twitter campaigns – the more I learn. Even being a complete and utter novice at these programs, one can still learn and learn quickly. The fact remains that paper and pens are out. Computers – the World Wide Web – will make up a huge percentage of your company’s sales and will most likely grow to be the ONLY avenue of marketing in the future.

 

More and more stores are turning to ‘online only’ sales and computer campaigns. Not only are they seeing better results than they ever did with direct mail, but they are also saving money and time by turning to the ‘Super Highway’ to get their ideas and products available to the public.

 

And all of this begins with name recognition. Once you build that solid reputation, the word does get out and the customers arrive. All of the businesses that you already know have their own online sites where you can do all of your shopping without ever having to leave your living room. A new business MUST build that reputation.

 

Without the blog, the customer assistance, the ‘killer’ colorful site that grabs the customers’ attention – a new business has a big chance of ultimate failure. Look around, everybody. The power of the blog and websites have become amazing. Even the well-known actors and people who already enjoy the spotlight are ‘tweeting’ and setting up blogs in order to make sure that their ‘following’ grows bigger and bigger, each and every day.

 

Social networking has become THE platform – and online services have become the main way that new businesses can bring clients in the proverbial door. And if you are that individual or business that wants to succeed – you NEED to get that name recognition fast!

 

After all, if Abe Lincoln can go from THE President to THE cool vampire hunter, then YOU can use the internet to become the next ‘big thing!’

 

To Gain the “Slight Edge to Get Noticed”  Be First Inc can take you there.

 

Until Next Time Everybody,

Amy

Entertainment

Mob Wheelman Puts Pedal to the Metal in Adrenaline-Fueled Blockbuster

  Baby Driver Film Review by Kam Williams Mob Wheelman Puts Pedal to the Metal in Adrenaline-Fueled Blockbuster All you really need to know about Baby Driver is that it's the best film of the year so far, hands down. The picture was written and directed by Edgar Wright, who is best known for a trio of British comedies starring Simon Pegg: Shaun of the Dead (2004), Hot Fuzz (2007) and The World's End (2013). Wright ventured across the … [Read More its Good for You.....]

Books

Gil’s Goodwill!

  Gil Robertson The “Book of Black Heroes” Interview with Kam Williams Gil's Goodwill! For nearly three decades, writer/author Gil L. Robertson, IV has used the written word to enlighten, empower and uplift. The one-time political organizer initially made his mark in entertainment journalism, penning over 50 national magazine covers and contributing bylines to a wide range of publications that include the Los Angeles Times, the Atlanta … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the days of pain, the days of sorrow. We are in mourning. The sky looks down and sheds its tears for … [Read More its Good For You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell your present homestead in order to get the money needed to start paying on a new one. And, of … [Read More its Good for You.....]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed SELMA as well as being singled out for her ‘mind-blowing’ lead role as Sister in SPARKLE alongside … [Read More its Good for You...]

Outdoors

Fishing for swordfish in Louisiana? You bet

  Fishing for swordfish in Louisiana? You bet by Craig Lamb The Mississippi River delta and surrounding offshore waters are without a doubt some of the richest fishing waters in the world. Venice, Louisiana, is the hub for reaching the richest saltwater game fish waters in the U.S. Yellowfin tuna. Snapper. Grouper. Wahoo. Dolphin. Marlin. And lately, there are swordfish. If you want to experience the latest hot trend in Louisiana … [Read More its Good for You...]

Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

  You Don’t Have to be Greek to be a “Zorba” Fanatic by Amy Lignor   No, the sport is not called ‘Zorba’, but it most definitely fits for this article’s title. This most unusual sport is actually called ‘Zorbing’, and has caught on like wildfire across the globe. And now, seeing as that the NBA has wrapped, with Golden State proving that they were determined to make amends for last season; and with the NHL closing up shop for the season … [Read More its Good for You...]

Business

Add Value with Summer Home Renovation Projects

  Add Value with Summer Home Renovation Projects by Amy Lignor   There are a whole list of summer activities for you and the kids planned. Most of them, of course, you want to be nothing but fun, such as grilling outside on the patio or swimming in the pool. However, having the backyard pool and patio are two things you really need in place before either of those activities could be enjoyed. And building this area could be a great … [Read More its Good for You...]

Travel

Finding Relaxation in the Most Remote Locations of All

    Finding Relaxation in the Most Remote Locations of All by Amy Lignor   It is a fact that the largest travel locations are also beyond popular. Among the downsides of this fact is that when you’re looking for peace, quiet, and basically a chance to do nothing more than spend time with yourself and, perhaps, one other best friend, the most popular places don’t offer that. In other words, it is the most remote (sometimes most … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]