Google+

MassageLuXe KNOWS Their Target Audience!

MassageLuXe KNOWS Their Target Audience!

 

Why is MassageLuXe the franchise that everyone wants to be a part of? Why, exactly, are they so successful? Yes, the professional, skilled staff is a huge reason. Yes, the innovative services they supply consumers are unmatched by any other company. Yes, the luxury and elegance – the actual ‘peaceful’ time that a person receives after stepping through the doors of the ‘LuXe’ universe – is one-of-a-kind, and soon becomes a weekly ritual for all clients.

 

But, the bottom line is that Todd Beckman, who created the incredible businesses of MassageLuXe and FaceLuXe, knew his target audience. He knew who he was marketing to; he had the knowledge that most business owners just don’t grasp anymore – and he is now ‘gifting’ that knowledge to his franchisees.

 

Think about it – knowing your target audience up front gives you the edge. When becoming a MassageLuXe franchisee, you are literally being given a blueprint to success. You are given a proven marketing plan from a proven franchise that can bring you profits, not to mention the one career you’ve always wanted to have.

 

MassageLuXe is the spa ‘experience’ that we’ve been ‘shouting and cheering’ about over the past few months. It is also one of the largest growing franchise opportunities in one of the largest growing markets in the world. Every week, more and more franchisee candidates are asking questions, researching, and running to the MassageLuXe site in order to get ‘in’ on the perfect franchise opportunity.

 

All franchisees should know ahead of time, when looking for that new career path, that you need to go with a franchiser that KNOWS their business. When you’re talking about a $100 billion dollar industry, it’s your target audience that brings you success, and MassageLuXe has proven for years that they KNOW how to build their client list. Because of this, they have become the franchise that everyone wants to be a part of. Guaranteed success? Is that term even possible? Well…MassageLuXe keeps showing the world and all their franchisees that it is very possible!

 

The biggest and most important issue when it comes to the successful marketing and advertising for a business is that target audience – that specific group of people within the “target market” who the MassageLuXe ‘message’ is specifically aimed at. For example, if a company sells massage services then the “target market” becomes consumers who NEED those services. Seems, simple, right? But there are many marketing plans from other ‘franchise opportunities’ that simply can not ‘zone in on’ the right consumer to market to. But no matter what happens financially in this world, we will always need massage services provided by a professional staff in a location that truly reminds one of Paradise. Add to that the fact that massage services have now been combined with the medical industry, with more and more doctors adding massage to their recommended therapies, then you discover an industry – and a target audience – that will continue to grow.

 

Let’s explore the idea a bit further for all those people out there who want nothing more than to be their own boss by joining a company that is right for them. A target audience can be made up of people in a certain age group, gender, marital status, etc., or a combination of factors. Businesses and companies are also a target audience, as well as chiropractors, doctors, and more who wish to add massage to their prescribed ‘plan’ to increase the health and wellness of their clients. All of these target audiences are perfect for MassageLuXe, and they make up a “target market” that is growing daily. So one of the main reasons this company and their franchisees do so well is because they have identified the appropriate target markets and determined their target audience.

 

The biggest mistake that franchises and companies make is when they try to target “everybody” and end up appealing to no one. All or nothing is not the way to go, and MassageLuXe KNOWS this!

 

A well-defined “target market” is the first element to a marketing strategy. The “target market” includes taking into consideration the product or service you’re selling, the promotion (or distribution) you need in order to sell it, and the prices – these are the main elements of a proven marketing strategy that determines the success of the company in the marketplace. It comes as no surprise that MassageLuXe HAS proven their marketing strategy by learning every single one of the points stated above. If they hadn’t, they never would be able to claim the truth: which is, that this company has been successful for years!

 

Marketers have outlined the four basic strategies used to find a target audience: mass marketing, differentiated marketing, concentrated marketing, and micromarketing (marketing to a very specific niche of the community.)

 

Mass marketing is when a firm decides to ignore their actual market and go after the whole market with one offer. It’s called ‘persuasion marketing,’ where they intend to get their product or service out to a wide audience. But if you do not have the skill of a learned company like MassageLuXe behind you, this will never work out.

 

Another choice for sales teams is to reach out to “target markets” through direct marketing. This is done by buying consumer databases that are based on the market profiles you have defined. These databases usually come with consumer contacts and their emails, mobile numbers and home numbers in order to contact them. You need to use extreme caution nowadays in the direct marketing realm because there are laws in each state that can stop you from achieving your goal. In the end, to market to any given audience effectively, it is essential to become familiar with your target audience! Which is exactly what MassageLuXe has already done.

 

The only way personal service can ever fail is if you wait for clients to come to you. And with MassageLuXe, you’d be ‘selling’ something that everyone already wants! You’re a part of a company that is already proven to be THE choice for consumers who want a spa to go to for their health, wellness, peace, and to restore their energy and vitality.

 

MassageLuXe takes the pressure off by providing their proven marketing plan. They support, guide and encourage their franchisees by explaining their processes, services, and their extremely skilled staff that all consumers rave about. With this type of support behind you, you already have everything you need to establish, maintain, and grow your own lucrative franchise.

 

MassageLuXe wants to invest in YOU. They can show you your “target market” and bring those revenues in from that target audience that is just waiting for YOU to give them what they need…and what they need is MassageLuXe!

 

 

For more information, go right now to:

http://www.massageluxe.com

http://www.faceluxe.com/

http://www.facebook.com/FaceLuXe?v=app_4949752878

http://twitter.com/#!/mluxe

 

Check out the Virtual Tour which will have you walking, running, biking, swimming, or driving to your nearest location to get in on the luxury!

http://www.massageluxe.com/ML360/Kirkwood%20Lobby/index.html

 

For Franchise Information Call:

877-321-LUXE (5893)

REQUEST INFORMATION

Entertainment

For movies opening August 18, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening August 18, 2017 BIG BUDGET FILMS The Hitman's Bodyguard (R for graphic violence and pervasive profanity) Unlikely-buddies comedy about an ace bodyguard (Ryan Reynolds) who grudgingly helps a notorious assassin (Samuel L. Jackson) negotiate a dangerous gauntlet en route to the Hague where he's set to testify in 24 … [Read More its Good for You.....]

Lifestyle

The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo

  The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo by Amy Lignor   Each and every year the Wildlife Conservation Expo is held to address situations out there that are harming our world and its animal inhabitants. This time around, WCN’s annual Fall Wildlife Conservation Expo in October, will be focusing on various issues, but it is the King of the Jungle who will be taking center stage. For those who are … [Read More its Good for You...]

Outdoors

How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar

  How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar  by Edwin Evers When it comes to electronics, a question I get asked a lot is, “How do you customize your fish finder settings at the beginning of a day on the water?” The short answer is, “I don’t.”   You might think that a guy who makes his living with a rod and reel and who’s always looking for ways to tweak a lure or find a stronger knot would spend a … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On the same day, fans of Oregon State and Colorado State will see an active match-up, and Portland … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness stunning landscapes, mixed with amazing history, while dining on acclaimed regional cuisine and … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance your home, you need to do it ASAP. If choosing to wait too much longer, homeowners across the … [Read More its Good for You.....]

Business

Umbrella Insurance: The Safety Net You Need

  Umbrella Insurance: The Safety Net You Need by Amy Lignor   The realm of insurance is just about the most difficult maze to get through. Each and every day it seems the financial and insurance industries are changing. What is not changing, however, is the fact that lawsuits fill up the courts more and more – lawsuits that award cash to third parties even if you don’t happen to have that cash saved. More and more, the words “umbrella … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible – is already jotting down the facts, tricks and tips they need to know in order to make that … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period represented a window of opportunity for African-Americans... Many [Black] political leaders emerged … [Read More its Good for You...]