Google+

MassageLuXe KNOWS Their Target Audience!

MassageLuXe KNOWS Their Target Audience!

 

Why is MassageLuXe the franchise that everyone wants to be a part of? Why, exactly, are they so successful? Yes, the professional, skilled staff is a huge reason. Yes, the innovative services they supply consumers are unmatched by any other company. Yes, the luxury and elegance – the actual ‘peaceful’ time that a person receives after stepping through the doors of the ‘LuXe’ universe – is one-of-a-kind, and soon becomes a weekly ritual for all clients.

 

But, the bottom line is that Todd Beckman, who created the incredible businesses of MassageLuXe and FaceLuXe, knew his target audience. He knew who he was marketing to; he had the knowledge that most business owners just don’t grasp anymore – and he is now ‘gifting’ that knowledge to his franchisees.

 

Think about it – knowing your target audience up front gives you the edge. When becoming a MassageLuXe franchisee, you are literally being given a blueprint to success. You are given a proven marketing plan from a proven franchise that can bring you profits, not to mention the one career you’ve always wanted to have.

 

MassageLuXe is the spa ‘experience’ that we’ve been ‘shouting and cheering’ about over the past few months. It is also one of the largest growing franchise opportunities in one of the largest growing markets in the world. Every week, more and more franchisee candidates are asking questions, researching, and running to the MassageLuXe site in order to get ‘in’ on the perfect franchise opportunity.

 

All franchisees should know ahead of time, when looking for that new career path, that you need to go with a franchiser that KNOWS their business. When you’re talking about a $100 billion dollar industry, it’s your target audience that brings you success, and MassageLuXe has proven for years that they KNOW how to build their client list. Because of this, they have become the franchise that everyone wants to be a part of. Guaranteed success? Is that term even possible? Well…MassageLuXe keeps showing the world and all their franchisees that it is very possible!

 

The biggest and most important issue when it comes to the successful marketing and advertising for a business is that target audience – that specific group of people within the “target market” who the MassageLuXe ‘message’ is specifically aimed at. For example, if a company sells massage services then the “target market” becomes consumers who NEED those services. Seems, simple, right? But there are many marketing plans from other ‘franchise opportunities’ that simply can not ‘zone in on’ the right consumer to market to. But no matter what happens financially in this world, we will always need massage services provided by a professional staff in a location that truly reminds one of Paradise. Add to that the fact that massage services have now been combined with the medical industry, with more and more doctors adding massage to their recommended therapies, then you discover an industry – and a target audience – that will continue to grow.

 

Let’s explore the idea a bit further for all those people out there who want nothing more than to be their own boss by joining a company that is right for them. A target audience can be made up of people in a certain age group, gender, marital status, etc., or a combination of factors. Businesses and companies are also a target audience, as well as chiropractors, doctors, and more who wish to add massage to their prescribed ‘plan’ to increase the health and wellness of their clients. All of these target audiences are perfect for MassageLuXe, and they make up a “target market” that is growing daily. So one of the main reasons this company and their franchisees do so well is because they have identified the appropriate target markets and determined their target audience.

 

The biggest mistake that franchises and companies make is when they try to target “everybody” and end up appealing to no one. All or nothing is not the way to go, and MassageLuXe KNOWS this!

 

A well-defined “target market” is the first element to a marketing strategy. The “target market” includes taking into consideration the product or service you’re selling, the promotion (or distribution) you need in order to sell it, and the prices – these are the main elements of a proven marketing strategy that determines the success of the company in the marketplace. It comes as no surprise that MassageLuXe HAS proven their marketing strategy by learning every single one of the points stated above. If they hadn’t, they never would be able to claim the truth: which is, that this company has been successful for years!

 

Marketers have outlined the four basic strategies used to find a target audience: mass marketing, differentiated marketing, concentrated marketing, and micromarketing (marketing to a very specific niche of the community.)

 

Mass marketing is when a firm decides to ignore their actual market and go after the whole market with one offer. It’s called ‘persuasion marketing,’ where they intend to get their product or service out to a wide audience. But if you do not have the skill of a learned company like MassageLuXe behind you, this will never work out.

 

Another choice for sales teams is to reach out to “target markets” through direct marketing. This is done by buying consumer databases that are based on the market profiles you have defined. These databases usually come with consumer contacts and their emails, mobile numbers and home numbers in order to contact them. You need to use extreme caution nowadays in the direct marketing realm because there are laws in each state that can stop you from achieving your goal. In the end, to market to any given audience effectively, it is essential to become familiar with your target audience! Which is exactly what MassageLuXe has already done.

 

The only way personal service can ever fail is if you wait for clients to come to you. And with MassageLuXe, you’d be ‘selling’ something that everyone already wants! You’re a part of a company that is already proven to be THE choice for consumers who want a spa to go to for their health, wellness, peace, and to restore their energy and vitality.

 

MassageLuXe takes the pressure off by providing their proven marketing plan. They support, guide and encourage their franchisees by explaining their processes, services, and their extremely skilled staff that all consumers rave about. With this type of support behind you, you already have everything you need to establish, maintain, and grow your own lucrative franchise.

 

MassageLuXe wants to invest in YOU. They can show you your “target market” and bring those revenues in from that target audience that is just waiting for YOU to give them what they need…and what they need is MassageLuXe!

 

 

For more information, go right now to:

http://www.massageluxe.com

http://www.faceluxe.com/

http://www.facebook.com/FaceLuXe?v=app_4949752878

http://twitter.com/#!/mluxe

 

Check out the Virtual Tour which will have you walking, running, biking, swimming, or driving to your nearest location to get in on the luxury!

http://www.massageluxe.com/ML360/Kirkwood%20Lobby/index.html

 

For Franchise Information Call:

877-321-LUXE (5893)

Entertainment

Spectacular Disaster Flick Depicts Real-Life Events Surrounding BP Oil Spill

  Deepwater Horizon Film Review by Kam Williams Spectacular Disaster Flick Depicts Real-Life Events Surrounding BP Oil Spill On April 20, 2010, the Deepwater Horizon drilling rig, located 41 miles off the coast of Louisiana, exploded when high-pressure methane gas blew out the drill pipe. 11 members of the crew perished in the ensuing fiery inferno which engulfed the platform. The accident also caused the worst oil spill in U.S. … [Read More its Good for You.....]

Books

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Art

More Than a Score

  ACRONYM TO FOLLOW by Peter Brav   Finally Our Day has come There’s a Day for everything For doughnuts, siblings, eight track tapes Grilled cheese, daughters and sons to work Encouragement, Alzheimer’s Coffee, math, chewing gum Blasphemy, yo-yos And now finally One for us Truly a Day to celebrate National Don’t Shoot An Unarmed Brother Doctor King Not Seeing Progress George Orwell Laughing It Is So About the … [Read More its Good For You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent … [Read More its Good for You.....]

Lifestyle

Richards Rocks!

  Sandra L. Richards The “Rice & Rocks” Interview with Kam Williams Richards Rocks! The American-born daughter of Jamaican immigrant parents, Sandra L. Richards is the author of “Rice & Rocks.” She hopes that her debut picture book will serve as an educational resource for families seeking to teach their children the value of their heritage and the importance of cultural diversity. Sandra completed both her undergraduate and … [Read More its Good for You...]

Outdoors

Apex Gear ACCU•STRIKE XS Series Bow Sights

  Apex Gear ACCU•STRIKE XS Series Bow Sights By Brad Fenson As an avid bowhunter, I’m always looking for a sight to not only help me acquire a target accurately and quickly but provide adjustability while being lightweight. It might be a lot to ask for but with a wide array of hunting situations, you have to be selective in your equipment to ensure you are always successful in the long run. The Apex Gear ACCU•STRIKE™ XS was … [Read More its Good for You...]

Sports

There Are Superheroes Among Us

  There Are Superheroes Among Us by Amy Lignor   This story truly proves that a superhero does not require a cape, tights, or the ability to fly. In a world where all headlines seem to be centered around who shot who, who is being put upon, who’s “getting away with it” – all the way to who is getting divorced and who may or may not be kneeling at NFL games – negative stories seem to be the only ones covered anymore by the media. … [Read More its Good for You...]

Business

Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child

  Scholastic Announces Sales of More Than 3.3 Million Copies of Harry Potter and the Cursed Child Parts One and Two New York, NY (August 10, 2016) — Harry Potter and the Cursed Child Parts One and Two script book, the eighth Harry Potter story by J.K. Rowling, John Tiffany, and Jack Thorne, published in the U.S. and Canada by Scholastic has sold more than 3.3 million copies in North America to date.Scholastic announced a first printing … [Read More its Good for You...]

Travel

Vacation Time Has Turned “Spooky”

  Vacation Time Has Turned “Spooky” by Amy Lignor   Myths and legends, both spooky and surreal, are becoming the subject of many books and newspaper articles lately. And the location of many, oddly enough, happen to be in the Southwest. It used to be that a nice white sandy beach was the one place we yearned to go on vacation to get away from it all. Now, however, people are searching for places to travel where legends still exist, and … [Read More its Good for You...]

Green Living

Doing Our Part

  Doing Our Part by Amy Lignor   There are books being published as of late – wonderful books telling the stories of amazing wildlife rescues, as well as neighborhoods and communities across the U.S. that have taken on projects to save the wildlife in their own surrounding areas.   We always talk about these “success stories,” yet never actually give information on exactly how these “problems” turned into “victories.” … [Read More its Good for You...]