MassageLuXe is a Franchise You Can Believe In With a Territory Size That Spells Profit!
Todd Beckman is a successful entrepreneur who owned his first business at the age of only eighteen. This is a man who saw success, knew how to capitalize on it, and is now sharing it with others who wish to join a franchise ‘family’ they can believe in.
MassageLuXe, and sister company, FaceLuXe, are the ones that have become all the rage with our readers in the past few weeks. Not surprising. Not only are they based in affordable luxury – which more and more people are opting for than ever before – but Todd Beckman has also put together a franchise opportunity that small business owners, as well as entrepreneurs are snapping up the minute they come across it. Why? Because Mr. Beckman has dotted all the ‘i’s’ and crossed all the ‘t’s.’ MassageLuXe and FaceLuXe not only provide fantastic services, but they know what “size of territory” means, and how franchisees can get in on the action and make themselves some serious money.
The massage industry is estimated at over $12 billion dollars. This is a mainstream market that is stable, extremely large, and is growing so fast that there’s no end in sight. In fact, the U.S. Department of Labor expects employment for massage therapists to increase 20% from 2006 to 2016 – faster than the average for all other occupations.
In our last article we spoke about the world of healthcare and how massage has become a huge part of it. Massage is implemented for stress reduction, relaxation, sport injuries, pain relief, complementary therapy, medical treatments, and as part of a holistic wellness lifestyle. Massage therapy is also becoming common in hospitals, with the number of hospitals offering massage therapy increasing by 30% in just a two-year period.
Today, we’re going to talk about territories. There are many franchisees out there who realize that territory-size is important for making money. That’s not big news, seeing as that without enough clientele, the profits simply are not there. But MassageLuXe offers a 5-STAR Customer Service model which was developed from Mr. Beckman’s long-time experience in the beauty, fitness and tanning businesses. He combined this knowledge with the extensive array of therapies and specialty massages that MassageLuXe offers. This unique blend has allowed this franchise to create additional opportunities for revenue growth and higher customer retention and referral rates.
The franchise territory represents the foundation of the business. So for a brief run-down, here are key items to focus on regarding territory-size when you are looking to become a part of the most profitable industry in the market.
Some territories are defined by population or zip codes, while others are defined using specific demographics. Fantastic franchisors – the ones who you want to do business with – will provide a highlighted map that depicts the franchisee’s territory. (By the way, if the franchisor doesn’t have a detailed and consistent method for identifying and defining territories, beware.) MassageLuXe knows their territories and offers all the detail and consistency in this area that defines their entire operation. There are franchisors out there that will only provide very small territories, which means they simply want to ‘sell,’ and would have no problem pitting two franchisees against each other by putting them on the same block.
Exclusive Territory is when franchisors grant ‘protected’ territories to their franchisees to facilitate their revenues and motivate market development.
Restricted Territories are the ones where a franchisee is prohibited from marketing outside of their territory. This prevents franchisees from taking profits from another franchisee’s territory. Due diligence is always necessary for the franchisee to study the franchise program and the franchisor, so that they can completely understand and evaluate the definition of the franchisee territory.
This is yet another reason why so many entrepreneurs are interested in MassageLuXe. Their “multiple levels of individual membership” model is unique and proven to work. With this model MassageLuXe ties massage session quality, comprehensive staffing, compensation, retention, and salon revenue all together. At MassageLuXe, each client represents a long term relationship that translates into a constant flow of income to the franchisee. The MassageLuXe offering allows the company to be a quality service provider in the massage market, as well as a significant competitor in the industry.
MassageLuXe grants exclusive territory based on various market and economic conditions like population, household earnings and other demographics. The Area Developer will develop eleven individual franchise units, including one unit that the Area Developer will own and operate as a Model Salon. The Area Developer pays MLI, LLC an initial fee for the development rights and is paid for each franchise sale within its development area. The Area Developer shares in both the initial franchise fee from the sale of a unit and a percentage of the ongoing royalty generated from their development area during the term of their agreement. In exchange, the Area Developer provides franchise development and sales, along with ongoing support and services to the franchisees within the development area.
MassageLuXe offers Area Development Agreements (ADAs) to qualified, experienced individuals. For an initial development fee, Area Developers are granted exclusive development rights to a specific number of franchise units within a defined territory. The minimum ADA is for 21 units that includes one unit that the Area Developer must own and operate.
This incredible company is looking to expand and open hundreds of locations in the next year, MassageLuXe spas are already in development and plenty of areas are still available, with single and multi-unit franchises available in most ADA markets.
In addition to the massage services membership fees, MassageLuXe franchisees develop additional revenues through gift card/gift certificates, retail sales of massage and related products, and special events. And, as I’ve said before and will repeat in every article henceforth. If you are an employee of MassageLuXe one of the incredible perks is the fact that you will be given a $5,000 credit towards opening your very own MassageLuXe.
First-time business owners; corporate executives who wish to make a change; military personnel looking for a second career; experienced entrepreneurs and business owners who want to replace or add to their portfolio with a business in this ever-expanding industry – all of these people are perfect for the MassageLuXe family.
The spa/massage industry is a commercial success where revenue is expanding each and every day. With more and more consumers choosing to utilize these services for everything from healthcare issues to stress reduction to a simple day of peace, MassageLuXe is growing by leaps and bounds.
Are there others in this industry? Of course. But MassageLuXe stands apart from the pack because they have taken the ‘luxury’ to heart. MassageLuXe is a company that consistently says on top of all the new technologies and systems, and never skimps on their clients. They have the almost ‘psychic’ ability to stay ahead of the trends and expand their concept to markets across the country, always managing to stay ahead of the curve.
An example? MassageLuXe added HydroLuxe massage beds to all of its locations, which members can utilize once a day as part of their all-inclusive fee. Before anyone even thought of it, MassageLuXe was combining the innovative technology of dry water massage with the soothing effect of heat therapy, resulting in a relaxing head-to-toe massage experience. People want to escape stress, and MassageLuXe has found a way to provide that with elegance, luxury and the latest technology on the market.
But this is not only about high-quality. MassageLuXe has made all of this affordable, offering massage services in a comfortable, relaxing and upscale environment. They provide a variety of customized massage therapies to fit individual needs including, Swedish massage, hot stone, deep tissue, prenatal, reflexology, sports massage, couples massage and more.
There are so many of you out there who are searching for a ‘new’ way, a ‘new’ approach, and a company that offers a proven structure to provide you with the income that you’ve been waiting to receive.
Head to the MassageLuXe site right now and download the incredible Franchise Kit that they offer. I’ll meet you there!
Until Next Time, Everybody.
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